12th Planet

12th Planet

Country: US | Gender: male

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Influential: 58.60% Fanbase: 45.04% Trending: 65.38%
As of: 2025-10-03

Top Brand Affinity

Highest overlapping lifestyle brand

iHeartRaves • 162.04% • Very Strong

As of 2025-09-08

266,598

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

Updated 2025-10-03 18:48:04 UTC

Genres

hip-hop & rapelectronic trapelectronicelectronicedmelectro housefilthstepdubstepgaming dubstepbrostep

Scores

Score: DMDB 58.60% | Fanbase 45.00% | Trending 65.40% | CAREER STAGE: MID_LEVEL

Biography

With early support from Skream and Rusko, 12th Planet emerged as a pioneer of dubstep in the US, highlighted by appearances on Diplo’s compilation and the launch of the SMOG event series in LA. His impact grew with hits like “68” and collaborations with Skrillex and Kill the Noise, leading to global recognition and performances at marquee festivals.

Over the years, 12th Planet cemented his status with releases on major labels, participation in tours and festivals, and collaborations with industry heavyweights. After celebrating a decade of SMOG, headlining shows, and a diverse discography, he gears up to unveil new music that promises to captivate audiences worldwide.
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12th Planet Marketing Affinity & Brand Fit Data

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Report Date: 2025-09-08

12th Planet performs best with fans in the 18-24 range, concentrated in UNITED STATES, MEXICO, BRAZIL. Audience composition is heavily male (87%), which simplifies targeting and creative tone. The most reliable reach comes from Youtube at 1,370 avg views per post, with Instagram providing steady community replies and saves. Brand adjacency trends toward iHeartRaves, Phase One, Ableton, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, 12th Planet is positioned to deliver.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist 12th Planet score 0.34% — Low bucket.
Brand: iHeartRavesBrand: Phase OneBrand: Ableton
Followers:266,598
Engagements:898
Rate:0.3%
Posts:2,962
Views:1,370
Avg Likes:891
Avg Comments:74
Avg Views:1,370

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 266,598 · Engagements 898 · Rate 0.3%
Posts 2,962 · Views 1,370 · Avg Likes 891 · Avg Comments 74 · Avg Views 1,370 		Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 59%
25-34: 31%
13-17: 4%
35-44: 4%
 Largest: 18-24 (59%); next: 25-34 (31%)
Gender Split Female: 13%
Male: 87%
Non-binary/Other: 0% 		Skews male (87%)
Top Countries UNITED STATES (28%)
MEXICO (14%)
BRAZIL (5%)
ARGENTINA (4%)
FRANCE (4%)
 Top regions: UNITED STATES (28%), MEXICO (14%), BRAZIL (5%)
Platform Engagement Instagram: 814 avg likes/post · Youtube: 1,370 avg views/post Best reach: Youtube 1,370 avg views; best engagement: Instagram 814 avg likes

Top Brand Affinities

iHeartRaves
Score: 162.04
Phase One
Score: 80.37
Ableton
Score: 38.11
Pioneer
Score: 30.38
Trancefamily
Score: 30.12
Live Nation
Score: 25.79
Mixcloud
Score: 21.53
MOOG
Score: 17.93
Akai
Score: 17.08
SoundCloud
Score: 14.57
Tomorrowland
Score: 12.13
Pro Tools
Score: 10.91
Top Brand Affinities
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Brand Category Score
iHeartRaves 162.04
Phase One 80.37
Ableton 38.11
Pioneer 30.38
Trancefamily 30.12
Live Nation 25.79
Mixcloud 21.53
MOOG 17.93
Akai 17.08
SoundCloud 14.57
Tomorrowland 12.13
Pro Tools 10.91
Amazon Music 10.82
Beats Electronics 7.23
Coachella 7.22
Lollapalooza 6.56
iHeartRadio Music Awards 5.81
Coors 5.65
Jameson 5.08
Bud Light 4.51
Comedy Central 3.80
Mortal Kombat 3.74
Taco Bell 3.73
Spotify Music 3.64
Fallout 3.44
Acura 3.34
Nickelodeon 3.03
NHL 2.88
ESPN 2.81
MTV 2.72
Grand Theft Auto 2.72
Hennessy 2.70
Subaru 2.65
Stüssy 2.62
Monster Beverage 2.61
Mulberry 2.56
Supreme 2.55
Sneakerhead 2.55
Red Bull 2.44
Vans 2.43
Scion 2.26
Pokemon Go 2.25
Matrix 2.23
Carhartt 2.19
Jeep 2.17
Showtime 2.15
NFL 2.14
Cadillac 2.12
Paramount Pictures 2.09
Busch 2.07

Official Profiles

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Artist: 12th Planet

Date Range: 2025-10-03 → 2025-10-03
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Total Streams

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Radio Spins (2025-10-03)

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Popularity (2025-10-02)

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