1200 Micrograms
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-10
3,496
Social Media Followers
As of 2025-09-10
00:00:00
Hours Airplay
Updated 2025-10-03 22:27:43 UTC
Genres
Scores
Biography
As a professional music writer, I have developed a keen ability to craft engaging and informative content about various genres, artists, and music-related topics. With a passion for music and a deep understanding of its cultural impact, I strive to create compelling narratives that resonate with readers and spark meaningful discussions. Whether I'm reviewing new albums, analyzing trends in the industry, or delving into the history of iconic musicians, my writing aims to both entertain and educate audiences who share a love for music.
My expertise in music writing extends to a wide range of formats, including articles, reviews, interviews, and editorial pieces. I take pride in my ability to communicate complex ideas in a clear and engaging manner, drawing on my knowledge of music theory, history, and industry trends to provide valuable insights to readers. With a commitment to accuracy, creativity, and professionalism, I approach each writing project with enthusiasm and dedication, striving to deliver content that informs, entertains, and inspires music enthusiasts around the world.
1200 Micrograms connects with 25-34 & 35-44 audiences and shows durable traction across BRAZIL, INDIA, MEXICO. With a heavily male (79%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Instagram, where posts average 532 avg likes per post; Instagram adds dependable engagement depth. Overlap with Trancefamily, Pioneer, Mixcloud highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: 1200 Micrograms moves culture in the exact lanes many lifestyle marketers need.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 3,496 · Engagements 532 · Rate 15.2% Posts 2 · Views 0 · Avg Likes 532 · Avg Comments 10 · Avg Views 0 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 54% 35-44: 21% 18-24: 21% 45-64: 2% |
Largest: 25-34 (54%); next: 35-44 (21%) |
| Gender Split |
Female: 21% Male: 79% Non-binary/Other: 0% |
Skews male (79%) |
| Top Countries |
BRAZIL (35%) INDIA (20%) MEXICO (8%) UNITED STATES (4%) GERMANY (3%) |
Top regions: BRAZIL (35%), INDIA (20%), MEXICO (8%) |
| Platform Engagement | Instagram: 532 avg likes/post | best engagement: Instagram 532 avg likes |
Top Brand Affinities
Trancefamily
Pioneer
Mixcloud
Ableton
Atmos
Tomorrowland
Akai
Augustiner Helles
SoundCloud
AMD
Xerox
Kappa
| Brand | Category | Score |
|---|---|---|
| Trancefamily | 329.87 | |
| Pioneer | 32.91 | |
| Mixcloud | 31.27 | |
| Ableton | 26.43 | |
| Atmos | 20.75 | |
| Tomorrowland | 18.09 | |
| Akai | 16.24 | |
| Augustiner Helles | 13.35 | |
| SoundCloud | 10.72 | |
| AMD | 9.67 | |
| Xerox | 7.14 | |
| Kappa | 6.02 | |
| Sega | 4.64 | |
| Lollapalooza | 3.90 | |
| Billabong | 3.88 | |
| Bajaj | 3.87 | |
| Oakley | 3.70 | |
| Spotify Music | 3.40 | |
| Heineken | 3.38 | |
| Hot Wheels | 2.72 | |
| Ray-Ban | 2.69 | |
| Beats Electronics | 2.68 | |
| GoPro | 2.04 | |
| KTM | 1.89 | |
| Supreme | 1.85 | |
| Red Bull | 1.85 | |
| Puma | 1.79 | |
| Pandora | 1.78 | |
| Snapseed | 1.71 | |
| musical.ly | 1.71 | |
| Travelgram | 1.64 | |
| Suzuki | 1.62 | |
| KFC | 1.55 | |
| FIFA | 1.55 | |
| Guess | 1.54 | |
| Warner Bros | 1.53 | |
| Fiat | 1.52 | |
| Tesla Motors | 1.49 | |
| Land Rover | 1.46 | |
| Yamaha | 1.46 | |
| Coca-Cola | 1.45 | |
| Harley-Davidson | 1.38 | |
| National Geographic | 1.22 | |
| UFC | 1.14 | |
| Levi's | 1.11 | |
| Los Angeles Lakers | 1.10 | |
| NYX Cosmetics | 1.06 | |
| Xbox | 1.06 | |
| PlayStation | 1.04 | |
| DC Entertainment | 0.99 |
Official Profiles
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LoginArtist: 1200 Micrograms
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Total Streams
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Radio Spins (2025-10-03)
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Popularity (2025-10-02)
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