Citizens
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-16
30,418
Social Media Followers
As of 2025-08-16
00:00:00
Hours Airplay
Updated 2025-10-03 18:55:21 UTC
Genres
Scores
Biography
Initially affiliated with Mars Hill Church, Citizens was founded by Bolen, Nathan Furtado, Adam Skatula, Brian Eichelberger, and Spencer Abbott. The band put out their first EP in 2012 and gained recognition with a joint effort album by Mars Hill and BEC Recordings in 2013. Following their departure from Mars Hill in 2014, the band evolved into Citizens & Saints and continued their musical journey with various releases, including their 2016 album A Mirror Dimly and the 2019 crowdfunded album Fear under the label Humble Beast.
Citizens stands out with 18-24 & 25-34 audiences across UNITED STATES, BRAZIL, MEXICO. The profile is heavily male (63%), and content lands hardest on Youtube, where posts average 1,095 avg views per post. Youtube sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with Christian apparel brands, Music streaming platforms (Spotify, Apple Music), Faith-based organizations and charities, pointing to an obvious runway in Merchandise (t-shirts, hoodies), Vinyl records and CDs, Digital music downloads. That mix of scale and cultural fit makes Citizens a low-friction choice for campaigns that need fast awareness and credible adoption.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 30,418 · Engagements 138 · Rate 0.5% Posts 318 · Views 1,938 · Avg Likes 128 · Avg Comments 8 · Avg Views 1,938 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 44% 25-34: 35% 35-44: 11% 13-17: 5% |
Largest: 18-24 (44%); next: 25-34 (35%) |
| Gender Split |
Female: 37% Male: 63% Non-binary/Other: 0% |
Skews male (63%) |
| Top Countries |
UNITED STATES (46%) BRAZIL (12%) MEXICO (4%) COLOMBIA (3%) AUSTRALIA (3%) |
Top regions: UNITED STATES (46%), BRAZIL (12%), MEXICO (4%) |
| Platform Engagement | Tiktok: 843 avg views/post · Youtube: 1,095 avg views/post | Best reach: Youtube 1,095 avg views; best engagement: Youtube 78 avg likes |
Top Brand Affinities
Recommendations
Products & Services
- Merchandise (t-shirts, hoodies)
- Vinyl records and CDs
- Digital music downloads
- Concert tickets and VIP packages
- Music streaming subscriptions
- Exclusive behind-the-scenes content
- Online music lessons or workshops
- Collaborative music projects with fans
Marketing Angles
- Emphasize the band's Christian values and community impact
- Highlight the fusion of genres appealing to diverse audiences
- Leverage nostalgia for early 2010s indie and rock music
- Create content around worship and spiritual themes
- Engage with fans through interactive social media challenges
- Promote live performances and virtual concerts
Content Themes
- Behind-the-scenes of music creation
- Fan testimonials and stories
- Live performance clips and highlights
- Inspirational messages and quotes
- Music tutorials and tips
- Collaborations with other artists
Partnership Brands
- Christian apparel brands
- Music streaming platforms (Spotify, Apple Music)
- Faith-based organizations and charities
- Music equipment brands (Guitars, amps)
- Lifestyle brands targeting young adults
- Social media platforms (TikTok, Instagram)
- Event organizers for music festivals
- Health and wellness brands
- Local coffee shops and venues
- Non-profit organizations focused on youth outreach
| Brand | Category | Score |
|---|---|---|
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Affinity data is not available yet for this artist.
Use the “Open Full Social Media Report” button above to view current social stats.
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Official Profiles
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LoginArtist: Citizens
The map shows every radio station that aired Citizens today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
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Total Streams
No streaming audience data is available for this artist yet.
Radio Spins (2025-08-21)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-21 09:53:48 | So kind and it's freaking me out. | Phare FM | Paris, FR | 103 |
| 2025-08-21 05:07:18 | So kind and it's freaking me out. | Phare FM | Paris, FR | 121 |
Popularity (2025-10-02)
| Platform | % |
|---|---|
| No data. | |