CAPSULE
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
77,000
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
Updated 2025-10-03 21:34:10 UTC
Genres
Scores
Biography
CAPSULE, an electro-pop duo established in 1997, made waves in the music scene by being early adopters of using a virtual studio for music production, crafting a distinctive sound characterized by urban and neo-retro synthesizers. Their music has garnered high praise internationally, inspiring renowned artists like Madeon, Porter Robinson, and Sophie (PC Music). Celebrating their 25th anniversary this year, CAPSULE has released a new album titled "Metropolis," showcasing a blend of synth-wave and city pop that promises a captivating musical experience.
CAPSULE stands out with 18-24 & 25-34 audiences across JAPAN, UNITED STATES, FRANCE. The profile is heavily male (64%), and content lands hardest on Youtube, where posts average 107,686 avg views per post. Youtube sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with leading lifestyle names, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes CAPSULE a low-friction choice for campaigns that need fast awareness and credible adoption.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 77,000 · Engagements 2,207 · Rate 2.9% Posts 16 · Views 107,686 · Avg Likes 2,131 · Avg Comments 72 · Avg Views 107,686 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 47% 25-34: 35% 35-44: 9% 13-17: 6% |
Largest: 18-24 (47%); next: 25-34 (35%) |
| Gender Split |
Female: 36% Male: 64% Non-binary/Other: 0% |
Skews male (64%) |
| Top Countries |
JAPAN (46%) UNITED STATES (16%) FRANCE (4%) TAIWAN (3%) SOUTH KOREA (2%) |
Top regions: JAPAN (46%), UNITED STATES (16%), FRANCE (4%) |
| Platform Engagement | Youtube: 107,686 avg views/post | Best reach: Youtube 107,686 avg views; best engagement: Youtube 2,131 avg likes |
Top Brand Affinities
| Brand | Category | Score |
|---|---|---|
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Affinity data is not available yet for this artist.
Use the “Open Full Social Media Report” button above to view current social stats.
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Official Profiles
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LoginArtist: CAPSULE
The map shows every radio station that aired CAPSULE today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams
No streaming audience data is available for this artist yet.
Radio Spins (2025-08-21)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-21 01:41:26 | weekend in my ROOM | WNYU-FM | New York, NY, US | 263 |
| 2025-08-21 01:29:07 | アイスクリーム | Nack 5 | Saitama, JP | 5 |
| 2025-08-21 01:19:39 | アイスクリーム | Nack 5 | Saitama, JP | 4 |
Popularity (2025-10-02)
| Platform | % |
|---|---|
| No data. | |