Big Data
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-15
57,500
Social Media Followers
As of 2025-08-15
00:00:00
Hours Airplay
Updated 2025-10-03 21:08:50 UTC
Genres
Scores
Biography
The highly-anticipated '3.0' album from Big Data delves into the theme of artificial intelligence and its potential impact on society. Reflecting on the dual nature of wonder and terror surrounding AI, the music captures the existential and irreversible risks associated with humanity's "final invention." This exploration of AI's role in our future shapes the upcoming music, highlighting the complex implications of this advancing technology.
Big Data maintains consistent pull among 18-24 & 25-34 audiences across UNITED STATES, CANADA, UNITED KINGDOM. The audience leans heavily male (66%), so brand cues around style and status perform well. The clearest reach is on Youtube with 93,039 avg views per post; Youtube functions as the community touchpoint. Affinity with leading lifestyle names makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 57,500 · Engagements 1,679 · Rate 2.9% Posts 36 · Views 93,039 · Avg Likes 1,568 · Avg Comments 98 · Avg Views 93,039 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 42% 25-34: 35% 35-44: 13% 45-64: 6% |
Largest: 18-24 (42%); next: 25-34 (35%) |
| Gender Split |
Female: 34% Male: 66% Non-binary/Other: 0% |
Skews male (66%) |
| Top Countries |
UNITED STATES (55%) CANADA (5%) UNITED KINGDOM (5%) BRAZIL (4%) RUSSIA (2%) |
Top regions: UNITED STATES (55%), CANADA (5%), UNITED KINGDOM (5%) |
| Platform Engagement | Youtube: 93,039 avg views/post | Best reach: Youtube 93,039 avg views; best engagement: Youtube 1,568 avg likes |
Top Brand Affinities
| Brand | Category | Score |
|---|---|---|
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Affinity data is not available yet for this artist.
Use the “Open Full Social Media Report” button above to view current social stats.
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Official Profiles
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LoginArtist: Big Data
The map shows every radio station that aired Big Data today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams (2025-09-26)
Total: 966,156
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
Spotify |
581,621 | 60.20% |
| [+] |
Pandora |
352,652 | 36.50% |
| [+] |
Yandex |
31,883 | 3.30% |
| [+] |
Anghami |
0 | 0.00% |
| [+] |
Audiomack |
0 | 0.00% |
| [+] |
Jiosaavn |
0 | 0.00% |
| [+] |
Last.fm |
0 | 0.00% |
| [+] |
Tidal |
0 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00% |
Radio Spins (2025-08-23)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-23 03:44:52 | Dangerous | KQBL-F3 (Boise 96.5 FM) | Boise, ID, US | 248 |
| 2025-08-23 02:20:34 | Dangerous | Birmingham Mountain Radio | Birmingham, US | 220 |
| 2025-08-23 01:52:15 | Dangerous | KDTR | Missoula, US | 249 |
| 2025-08-23 00:55:52 | Monster | WHSN | BANGOR, ME, US | 181 |
Popularity (2025-10-02)
| Platform | % |
|---|---|
| No data. | |