Bettye LaVette
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-16
7,230
Social Media Followers
As of 2025-08-16
00:00:00
Hours Airplay
Updated 2025-10-04 13:05:10 UTC
Genres
Scores
Biography
LaVette's latest album, "LaVette!" produced by Steve Jordan on Jay-Vee Records, showcases her unparalleled talent as an interpreter through songs penned by Randall Bramblett. LaVette, who has had a remarkable career starting in 1960's Detroit with a resurgence in the mid-2000's, selected Bramblett's compositions for their depth and quality. Jordan, emphasizing the importance of allowing LaVette to sing songs she truly connects with, believes that "LaVette!" epitomizes the perfect platform for her exceptional vocal abilities.
Bettye LaVette has momentum with 45-64 & 35-44 audiences—particularly in UNITED STATES, BRAZIL, UNITED KINGDOM. A heavily male (64%) profile supports collaborations that trade on identity and lifestyle. Youtube provides the headline exposure at 1,788 avg views per post, and Youtube keeps engagement compounding. Audience overlap with Spotify, Apple Music, Vinyl Me, Please signals obvious wins in Vinyl records of 'LaVette!', Merchandise featuring album artwork, Exclusive behind-the-scenes content. For marketers, it’s the rare combination of fit, frequency, and flair.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 7,230 · Engagements 53 · Rate 0.7% Posts 50 · Views 1,788 · Avg Likes 48 · Avg Comments 4 · Avg Views 1,788 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
45-64: 38% 35-44: 24% 25-34: 23% 18-24: 13% |
Largest: 45-64 (38%); next: 35-44 (24%) |
| Gender Split |
Female: 36% Male: 64% Non-binary/Other: 0% |
Skews male (64%) |
| Top Countries |
UNITED STATES (31%) BRAZIL (8%) UNITED KINGDOM (7%) FRANCE (6%) ITALY (6%) |
Top regions: UNITED STATES (31%), BRAZIL (8%), UNITED KINGDOM (7%) |
| Platform Engagement | Youtube: 1,788 avg views/post | Best reach: Youtube 1,788 avg views; best engagement: Youtube 48 avg likes |
Top Brand Affinities
Recommendations
Products & Services
- Vinyl records of 'LaVette!'
- Merchandise featuring album artwork
- Exclusive behind-the-scenes content
- Live concert tickets
- Music streaming subscriptions
- Collaborative playlists on Spotify
- Personalized fan experiences
- Limited edition signed albums
Marketing Angles
- Highlight Grammy nomination for 'LaVette!'
- Emphasize her six-decade career
- Feature collaborations with renowned producers
- Promote her unique vocal style
- Leverage nostalgia for classic R&B and soul
- Engage fans through social media storytelling
Content Themes
- The evolution of R&B music
- Personal stories behind the songs
- Interviews with songwriters and producers
- Live performance highlights
- Fan testimonials and experiences
- Cultural impact of soul music
Partnership Brands
- Spotify
- Apple Music
- Vinyl Me, Please
- Urban Outfitters
- Blue Note Records
- Fender
- Gibson
- Live Nation
- Ticketmaster
- Bose
| Brand | Category | Score |
|---|---|---|
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Affinity data is not available yet for this artist.
Use the “Open Full Social Media Report” button above to view current social stats.
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Official Profiles
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LoginArtist: Bettye LaVette
The map shows every radio station that aired Bettye LaVette today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams
No streaming audience data is available for this artist yet.
Radio Spins (2025-08-23)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-23 03:16:28 | The Last Goodbye (feat. Bettye LaVette) | Súbela Radio | Santiago, CL | 351 |
| 2025-08-23 01:25:10 | Things Have Changed - Radio Edit | Itch FM | London, GB | 409 |
| 2025-08-23 01:22:18 | The Word | WRSI | Northampton, US | 210 |
| 2025-08-23 01:15:03 | The Last Goodbye (feat. Bettye LaVette) | Top FM | Porto, PT | 266 |
Popularity (2025-10-03)
| Platform | % |
|---|---|
| No data. | |