Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-15
599,600
Social Media Followers
As of 2025-08-15
00:00:00
Hours Airplay
Updated 2025-10-03 21:20:59 UTC
Genres
Scores
Biography
Bas is a clear fit for 18-24 & 25-34 audiences with strength across UNITED STATES, NIGERIA, SOUTH AFRICA. The audience is heavily male (81%), so messaging can confidently lean into identity, fashion, and status. Tiktok remains the best top-of-funnel driver (16,600 avg views per post); Tiktok builds the community layer. Affinity data highlights leading lifestyle names, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 599,600 · Engagements 3,248 · Rate 0.5% Posts 862 · Views 23,348 · Avg Likes 2,967 · Avg Comments 45 · Avg Views 23,348 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 52% 25-34: 37% 13-17: 5% 35-44: 5% |
Largest: 18-24 (52%); next: 25-34 (37%) |
| Gender Split |
Female: 19% Male: 81% Non-binary/Other: 0% |
Skews male (81%) |
| Top Countries |
UNITED STATES (43%) NIGERIA (8%) SOUTH AFRICA (7%) UNITED KINGDOM (4%) BRAZIL (4%) |
Top regions: UNITED STATES (43%), NIGERIA (8%), SOUTH AFRICA (7%) |
| Platform Engagement | Tiktok: 16,600 avg views/post · Youtube: 6,748 avg views/post | Best reach: Tiktok 16,600 avg views; best engagement: Tiktok 2,603 avg likes |
Top Brand Affinities
| Brand | Category | Score |
|---|---|---|
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Affinity data is not available yet for this artist.
Use the “Open Full Social Media Report” button above to view current social stats.
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Official Profiles
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LoginArtist: Bas
The map shows every radio station that aired Bas today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
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Total Streams
No streaming audience data is available for this artist yet.
Radio Spins (2025-08-23)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-23 02:24:45 | Blood, Sweat & Tears (with Bas & Black Sherif feat. Kel-P) | 562live Long Beach | Los Angeles, US | 216 |
Popularity (2025-10-02)
| Platform | % |
|---|---|
| No data. | |