Band of Skulls
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-15
42,351
Social Media Followers
As of 2025-08-15
00:00:00
Hours Airplay
Updated 2025-10-03 20:42:51 UTC
Genres
Scores
Biography
Formed by Russell Marsden and Emma Richardson, Marsden & Richardson, previously of Band Of Skulls, are venturing into a more atmospheric sound compared to their former band's anthemic rock style. The duo's new project showcases a warmer and more personal approach, highlighting their melodic harmonies and lush orchestration in a stripped-down setting, a departure from the heavy riffs of Band Of Skulls.
Band of Skulls cuts through with 18-24 & 25-34 audiences and consistency across UNITED STATES, UNITED KINGDOM, BRAZIL. A heavily male (62%) profile rewards creative that treats fans like insiders. Performance peaks on Youtube with 6,907 avg views per post, while Youtube preserves the relationship between tentpoles. Affinity lines up with leading lifestyle names, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 42,351 · Engagements 218 · Rate 0.5% Posts 83 · Views 7,150 · Avg Likes 203 · Avg Comments 18 · Avg Views 7,150 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 44% 25-34: 35% 35-44: 12% 45-64: 6% |
Largest: 18-24 (44%); next: 25-34 (35%) |
| Gender Split |
Female: 38% Male: 62% Non-binary/Other: 0% |
Skews male (62%) |
| Top Countries |
UNITED STATES (23%) UNITED KINGDOM (10%) BRAZIL (8%) MEXICO (6%) CANADA (5%) |
Top regions: UNITED STATES (23%), UNITED KINGDOM (10%), BRAZIL (8%) |
| Platform Engagement | Tiktok: 243 avg views/post · Youtube: 6,907 avg views/post | Best reach: Youtube 6,907 avg views; best engagement: Youtube 193 avg likes |
Top Brand Affinities
| Brand | Category | Score |
|---|---|---|
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Affinity data is not available yet for this artist.
Use the “Open Full Social Media Report” button above to view current social stats.
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Official Profiles
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LoginArtist: Band of Skulls
The map shows every radio station that aired Band of Skulls today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
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Total Streams
No streaming audience data is available for this artist yet.
Radio Spins (2025-08-21)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-21 02:53:48 | Nightmares | Eldoradio Alternative | Luxembourg, LU | 239 |
| 2025-08-21 02:11:30 | Death by Diamonds and Pearls | Pinguin Radio | The Hague, NL | 169 |
Popularity (2025-10-02)
| Platform | % |
|---|---|
| No data. | |