Amaarae
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-15
272,700
Social Media Followers
As of 2025-08-15
00:00:00
Hours Airplay
Updated 2025-10-03 20:04:55 UTC
Genres
Scores
Biography
As a professional music writer, I specialize in crafting engaging and informative content about the latest trends and releases in the music industry. My expertise lies in analyzing and interpreting music across various genres, providing insightful reviews and recommendations to my readers. With a passion for music and a keen eye for detail, I strive to deliver high-quality and engaging writing that resonates with both casual listeners and dedicated music enthusiasts.
Amaarae resonates with 18-24 & 25-34 audiences and sustains presence in UNITED STATES, GHANA, NIGERIA. The demographic is heavily female (70%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Tiktok, averaging 37,000 avg views per post; Tiktok amplifies the conversation around drops and moments. Affinity adjacency with leading lifestyle names maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 272,700 · Engagements 4,319 · Rate 1.6% Posts 150 · Views 37,000 · Avg Likes 4,143 · Avg Comments 48 · Avg Views 37,000 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 58% 25-34: 31% 13-17: 7% 35-44: 3% |
Largest: 18-24 (58%); next: 25-34 (31%) |
| Gender Split |
Female: 70% Male: 30% Non-binary/Other: 0% |
Skews female (70%) |
| Top Countries |
UNITED STATES (31%) GHANA (12%) NIGERIA (10%) UNITED KINGDOM (6%) CANADA (4%) |
Top regions: UNITED STATES (31%), GHANA (12%), NIGERIA (10%) |
| Platform Engagement | Tiktok: 37,000 avg views/post | Best reach: Tiktok 37,000 avg views; best engagement: Tiktok 4,143 avg likes |
Top Brand Affinities
| Brand | Category | Score |
|---|---|---|
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Affinity data is not available yet for this artist.
Use the “Open Full Social Media Report” button above to view current social stats.
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Official Profiles
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LoginArtist: Amaarae
The map shows every radio station that aired Amaarae today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
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Total Streams
No streaming audience data is available for this artist yet.
Radio Spins (2025-08-23)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-23 00:12:46 | Co-Star | Vodafone FM | Lisbon, PT | 160 |
Popularity (2025-10-02)
| Platform | % |
|---|---|
| No data. | |