Zoë Wees Brand Affinity ranks highest About you at 30.63% . Very Strong. Score DMDB 62.41% | Fanbase 45.14%

Zoë Wees — pop artist from DE.

Zoe Wees, a 22-year-old Hamburg native, draws strength from music, particularly empowered female pop singers who influenced her unique strain of vulnerable…

Zoë Wees

Recognizable

Country: DE | Gender: female | Artist ID: 6725de68-af28-11e9-9805-549f35141000

Find Artist

Genres

poppopuk popmainstream pop

Influential: 62.41% Fanbase: 45.14% Trending: 71.04%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

About you • 30.63% • Very Strong

As of 2025-09-09

3,841,385

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 62.41% | Fanbase 45.14% | Trending 71.04% | CAREER STAGE: MAINSTREAM

Biography

Zoe Wees, a 22-year-old Hamburg native, draws strength from music, particularly empowered female pop singers who influenced her unique strain of vulnerable "dark pop". With over 3 billion global streams, her breakout single 'Control' has achieved gold and platinum status across Europe and the US.

For Zoe, writing and recording songs serves as her therapy, reflected in her debut album of the same name. This process helps her navigate moments of fear and insecurity, leading to impactful and emotional music that holds a special meaning in her creative journey.

Report Date: 2025-09-09

Zoë Wees keeps 18-24 & 25-34 audiences engaged throughout UNITED STATES, GERMANY, FRANCE. The composition is heavily female (63%), which favors creative built around style signals and community validation. Results concentrate on Tiktok at 127,800 avg views per post, while Tiktok maintains continuity between bigger moments. Overlap with About you, Warner Music, Zalando supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Zoë Wees score 0.46% — Low bucket.

Brand: About youBrand: Warner MusicBrand: Zalando

Followers:3,841,385

Engagements:17,795

Rate:0.5%

Posts:1,797

Avg Likes:16,452

Avg Comments:318

Avg Views:140,399

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 3,841,385 · Engagements 17,795 · Rate 0.5% Posts 1,797 · Views 140,399 · Avg Likes 16,452 · Avg Comments 318 · Avg Views 140,399	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 50% 25-34: 32% 35-44: 8% 13-17: 7%	Largest: 18-24 (50%); next: 25-34 (32%)
Gender Split	Female: 63% Male: 37% Non-binary/Other: 0%	Skews female (63%)
Top Countries	UNITED STATES (19%) GERMANY (12%) FRANCE (9%) BRAZIL (6%) INDONESIA (5%)	Top regions: UNITED STATES (19%), GERMANY (12%), FRANCE (9%)
Platform Engagement	Instagram: 3,396 avg likes/post · Tiktok: 127,800 avg views/post · Youtube: 12,599 avg views/post	Best reach: Tiktok 127,800 avg views; best engagement: Tiktok 12,400 avg likes

Top Brand Affinities

About you

Score: 30.63

Warner Music

Score: 23.70

Zalando

Score: 15.09

Nakd

Score: 12.04

Amazon Music

Score: 10.91

Ellesse

Score: 9.73

boohoo

Score: 7.90

Ableton

Score: 7.64

MISSGUIDED

Score: 7.55

Champion

Score: 7.52

KARL LAGERFELD

Score: 5.56

Urban Outfitters

Score: 4.38

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Top Brand Affinities

Brand	Category	Score
About you		30.63
Warner Music		23.70
Zalando		15.09
Nakd		12.04
Amazon Music		10.91
Ellesse		9.73
boohoo		7.90
Ableton		7.64
MISSGUIDED		7.55
Champion		7.52
KARL LAGERFELD		5.56
Urban Outfitters		4.38
Coach		4.33
iHeartRadio Music Awards		3.91
MTV		3.84
Dr. Martens		3.76
Aperol		3.42
NBC		3.27
Dolce & Gabbana		3.23
Fila		3.12
Stradivarius		2.99
Coachella		2.97
Fenty beauty		2.92
Moschino		2.89
WWE		2.73
Pull&Bear		2.72
NARS Cosmetics		2.68
ASOS		2.65
Nickelodeon		2.61
H&M		2.59
AMC		2.58
Hollister Co		2.56
Lollapalooza		2.53
Forever 21		2.52
Polo Ralph Lauren		2.50
Bershka		2.50
Versace		2.46
Armani		2.39
shein		2.34
Topshop		2.34
FashionNova		2.30
Louis Vuitton		2.24
Carhartt		2.21
Timberland		2.20
Primark		2.20
Gymshark		2.14
Paramount Pictures		2.12
SheInside		2.11
Victoria's Secret		2.00
Vogue		1.96