Ziad Bourji Brand Affinity ranks highest Sawary at 94.46% . Very Strong. Score DMDB 60.51% | Fanbase 60.23%

Ziad Bourji — pop artist from LB.

Ziad Bourji is a Lebanese singer, composer, and actor known for his hit song "Shou Helo," which has garnered over 230 million views on YouTube. He has received…

Ziad Bourji

Recognizable

Country: LB | Artist ID: 11e81bc8-dda7-78de-9dd4-a0369fe50396

Find Artist

Genres

poparab poplebanese poppop

Influential: 60.51% Fanbase: 60.23% Trending: 60.65%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Sawary • 94.46% • Very Strong

As of 2025-09-09

1,852,221

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 60.51% | Fanbase 60.23% | Trending 60.65% | CAREER STAGE: MAINSTREAM

Biography

Ziad Bourji is a Lebanese singer, composer, and actor known for his hit song "Shou Helo," which has garnered over 230 million views on YouTube. He has received two Murex d'Or awards for Best Multitalented Artist in 2012 and 2017, as well as Best Lebanese Singer in 2018. Bourji made his singing debut on "Studio El Fan" in 1996, winning the gold medal for the Arabic Tarab song category. With 4 albums, over 40 singles, and 20 music videos to his name, he is also recognized for composing songs for various artists such as Georges Wassouf, Elissa, and Nancy Ajram. Bourji has performed at notable venues like Carthage in Tunisia and Aleppo Citadel in Syria, and has participated in over 1000 events.

In addition to his music career, Ziad Bourji ventured into acting in 2010 with the series "Majhoul Nasab," showcasing his talent in various movies and TV shows. His versatility as an artist has solidified his presence in the entertainment industry, earning him acclaim for his performances both on stage and on screen.

Report Date: 2025-09-09

Ziad Bourji stands out with 25-34 & 18-24 audiences across LEBANON, SYRIA, TUNISIA. The profile is heavily female (69%), and content lands hardest on Instagram, where posts average 2,348 avg likes per post. Instagram sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with Sawary, Zuhair Murad, ELIE SAAB, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes Ziad Bourji a low-friction choice for campaigns that need fast awareness and credible adoption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Ziad Bourji score 0.13% — Low bucket.

Brand: SawaryBrand: Zuhair MuradBrand: ELIE SAAB

Followers:1,852,221

Engagements:2,348

Rate:0.1%

Posts:1,141

Avg Likes:2,348

Avg Comments:91

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,852,221 · Engagements 2,348 · Rate 0.1% Posts 1,141 · Views 0 · Avg Likes 2,348 · Avg Comments 91 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 49% 18-24: 34% 35-44: 10% 13-17: 5%	Largest: 25-34 (49%); next: 18-24 (34%)
Gender Split	Female: 69% Male: 31% Non-binary/Other: 0%	Skews female (69%)
Top Countries	LEBANON (31%) SYRIA (8%) TUNISIA (7%) MOROCCO (6%) EGYPT (6%)	Top regions: LEBANON (31%), SYRIA (8%), TUNISIA (7%)
Platform Engagement	Instagram: 2,348 avg likes/post	best engagement: Instagram 2,348 avg likes

Top Brand Affinities

Sawary

Score: 94.46

Zuhair Murad

Score: 45.69

ELIE SAAB

Score: 40.84

Massimo Dutti

Score: 13.66

Emirates Airlines

Score: 11.07

Zimmermann

Score: 10.07

MTV

Score: 9.34

Jumeirah

Score: 9.26

Miu Miu

Score: 6.97

Kiko

Score: 6.85

Qatar Airways

Score: 6.60

BRABUS

Score: 6.56

► Login to Open Full Social Media Report

Top Brand Affinities

Brand	Category	Score
Sawary		94.46
Zuhair Murad		45.69
ELIE SAAB		40.84
Massimo Dutti		13.66
Emirates Airlines		11.07
Zimmermann		10.07
MTV		9.34
Jumeirah		9.26
Miu Miu		6.97
Kiko		6.85
Qatar Airways		6.60
BRABUS		6.56
Nescafé		6.34
Pull&Bear		6.32
Stradivarius		5.84
KARL LAGERFELD		5.77
Steve Madden		4.86
Alexander McQueen		4.53
Huda Beauty		4.21
Make Up For Ever		4.07
Clinique		3.96
NBC		3.67
Fendi		3.66
Wella		3.59
Carrefour		3.42
TOM FORD		3.34
Fenty beauty		3.17
SheInside		3.09
Great Wall		2.93
Benefit Cosmetics		2.92
shein		2.89
BALMAIN		2.89
Armani		2.87
Valentino		2.84
Dolce & Gabbana		2.76
NARS Cosmetics		2.73
Warner Bros		2.69
Christian Louboutin		2.67
Zara		2.67
Lancôme		2.62
Versace		2.55
Rolls-Royce		2.49
Haima		2.46
Sephora		2.45
Kylie Cosmetics		2.33
Moschino		2.29
Bellagio		2.27
Christian Dior		2.22
Bershka		2.10
NYX Cosmetics		2.10