Zaytoven

Zaytoven — hip-hop & rap artist from US.

Xavier L. Dotson, known professionally as Zaytoven, is an Atlanta-based rap/trap producer who played a significant role in popularizing trap music,…

Influence: 61.98% Fanbase: 44.68% Trending: 70.63% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Spinrilla • 70.87% • Very Strong

As of 2025-09-08

2,346,397

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 16:53:50 UTC

Genres

hip-hop & raprapsouthern hip hoptrapatl hip hopdirty south rapgangster rapmelodic raphouston raphip-hop/rapatl trapvapor trapdeep southern traphip hop

Biography

Xavier L. Dotson, known professionally as Zaytoven, is an Atlanta-based rap/trap producer who played a significant role in popularizing trap music, particularly in the mid-2000s. Born in 1980 on an army base in Frankfurt, Germany, Dotson later moved to San Francisco and eventually settled in Atlanta. Prior to his rap career, he was a church musician skilled in playing the drums, organ, and piano. Dotson gained recognition for his work with artists such as Gucci Mane, Migos, and Future, and won a Grammy in 2011 for his production on Usher's album "Raymond v. Raymond."

Throughout his career, Dotson's piano-driven productions became a hallmark of his sound. By the mid-2010s, he was among a group of prominent producers, including Mike WiLL Made-It and Metro Boomin, who were gaining individual recognition. Dotson began touring with the artists he produced for, showcasing his musical talents on stage. In 2018, he released his debut album "Trapholizay," featuring collaborations with notable artists like Gucci Mane, Future, and Migos. Continuing his prolific output, Dotson collaborated with Christian rapper Lecrae on "Let the Trap Say Amen" in 2018 and teamed up with Chief Keef for the mixtape "Glotoven" in 2019.

Top Brand Affinities

Report Date: 2025-09-08

Zaytoven resonates with 25-34 & 18-24 audiences and sustains presence in UNITED STATES, FRANCE, CANADA. The demographic is heavily male (86%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Youtube, averaging 1,967 avg views per post; Instagram amplifies the conversation around drops and moments. Affinity adjacency with Spinrilla, Pro Tools, WNBA maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Zaytoven score 0.76% — Low bucket.

Brand: SpinrillaBrand: Pro ToolsBrand: WNBA

Followers:2,346,397

Engagements:17,732

Rate:0.8%

Posts:971

Avg Likes:17,724

Avg Comments:428

Avg Views:1,967

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 2,346,397 · Engagements 17,732 · Rate 0.8% Posts 971 · Views 1,967 · Avg Likes 17,724 · Avg Comments 428 · Avg Views 1,967	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 45% 18-24: 39% 35-44: 10% 13-17: 4%	Largest: 25-34 (45%); next: 18-24 (39%)
Gender Split	Female: 14% Male: 86% Non-binary/Other: 0%	Skews male (86%)
Top Countries	UNITED STATES (67%) FRANCE (2%) CANADA (2%) INDONESIA (2%) NIGERIA (2%)	Top regions: UNITED STATES (67%), FRANCE (2%), CANADA (2%)
Platform Engagement	Instagram: 17,657 avg likes/post · Youtube: 1,967 avg views/post	Best reach: Youtube 1,967 avg views; best engagement: Instagram 17,657 avg likes

Top Brand Affinities

Spinrilla

Score: 70.87

Pro Tools

Score: 26.80

WNBA

Score: 20.55

Akai

Score: 15.37

Amazon Music

Score: 15.30

SoundCloud

Score: 13.85

True Religion

Score: 13.56

Palm Angels

Score: 13.05

Beats Electronics

Score: 13.04

Ableton

Score: 12.76

iHeartRadio Music Awards

Score: 10.96

Hennessy

Score: 9.96

Brand	Category	Score
Spinrilla		70.87
Pro Tools		26.80
WNBA		20.55
Akai		15.37
Amazon Music		15.30
SoundCloud		13.85
True Religion		13.56
Palm Angels		13.05
Beats Electronics		13.04
Ableton		12.76
iHeartRadio Music Awards		10.96
Hennessy		9.96
ESPN		8.79
Benihana		8.35
Kodak		8.13
New Era		8.02
Foot Locker		6.95
Alexander McQueen		6.86
Maybach		6.73
MTV		6.15
Pioneer		5.61
Coach		5.25
Spotify Music		5.24
Moncler		5.13
Steve Madden		5.09
Sneakerhead		5.07
NBA		5.06
NFL		5.06
Los Angeles Lakers		4.33
FashionNova		4.27
shein		4.08
Versace		3.83
Verizon		3.46
Polo Ralph Lauren		3.41
SheInside		3.30
Gatorade		3.23
Comedy Central		3.20
Sprite		3.20
Fendi		3.14
Gucci		3.06
Dodge		2.87
BALMAIN		2.81
Supreme		2.81
Dolce & Gabbana		2.78
Barber Shop Connect		2.72
TOM FORD		2.59
musical.ly		2.58
Philips		2.51
Timberland		2.48
Yves Saint Laurent		2.46