ZAPRAVKA
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
1,251,900
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-28 18:33:21 UTC
Genres
Biography
RAVE's discography includes several well-received releases on prominent record labels, solidifying his reputation as a talented and versatile artist. Known for his innovative sound and infectious beats, RAVE continues to push boundaries and captivate audiences with his passion for electronic music.
ZAPRAVKA has momentum with 18-24 & 25-34 audiences—particularly in RUSSIA, UKRAINE, UNITED STATES. A heavily male (81%) profile supports collaborations that trade on identity and lifestyle. Tiktok provides the headline exposure at 739,950 avg views per post, and Tiktok keeps engagement compounding. Audience overlap with leading lifestyle names signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 1,251,900 · Engagements 77,113 · Rate 6.2% Posts 242 · Views 751,436 · Avg Likes 68,063 · Avg Comments 259 · Avg Views 751,436 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 54% 25-34: 34% 35-44: 6% 13-17: 5% |
Largest: 18-24 (54%); next: 25-34 (34%) |
| Gender Split |
Female: 19% Male: 81% Non-binary/Other: 0% |
Skews male (81%) |
| Top Countries |
RUSSIA (31%) UKRAINE (8%) UNITED STATES (4%) INDONESIA (4%) POLAND (4%) |
Top regions: RUSSIA (31%), UKRAINE (8%), UNITED STATES (4%) |
| Platform Engagement | Tiktok: 739,950 avg views/post · Youtube: 11,486 avg views/post | Best reach: Tiktok 739,950 avg views; best engagement: Tiktok 67,450 avg likes |
Top Brand Affinities
| Brand | Category | Score |
|---|---|---|
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Affinity data is not available yet for this artist.
Use the “View Social Media Report” button above to see current social stats.
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Official Profiles
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LoginArtist: ZAPRAVKA
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Top 10 Songs Played Today
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Total Streams
No streaming audience data is available for this artist yet.
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
