Zakk Wylde
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
1,889,703
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 20:28:27 UTC
Genres
Biography
In addition to his collaborations with Osbourne, Wylde's focus has been on Black Label Society, releasing multiple albums and touring extensively. He has also ventured into other projects, such as appearing on American Idol and partnering with brands like Blair's Sauces and Snacks. Wylde's career has been marked by his dedication to music and his unique guitar playing style, which continues to resonate with fans worldwide.
Zakk Wylde builds repeat engagement among 25-34 & 18-24 audiences throughout UNITED STATES, BRAZIL, CANADA. With a heavily male (81%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Youtube (14,017 avg views per post), while Instagram provides social proof in comments and saves. Affinities with Ampeg, Live Nation, Mapfre point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 1,889,703 · Engagements 10,572 · Rate 0.6% Posts 14,106 · Views 14,017 · Avg Likes 10,482 · Avg Comments 217 · Avg Views 14,017 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 38% 18-24: 32% 35-44: 19% 45-64: 9% |
Largest: 25-34 (38%); next: 18-24 (32%) |
| Gender Split |
Female: 19% Male: 81% Non-binary/Other: 0% |
Skews male (81%) |
| Top Countries |
UNITED STATES (27%) BRAZIL (19%) CANADA (4%) UNITED KINGDOM (4%) RUSSIA (3%) |
Top regions: UNITED STATES (27%), BRAZIL (19%), CANADA (4%) |
| Platform Engagement | Instagram: 9,627 avg likes/post · Youtube: 14,017 avg views/post | Best reach: Youtube 14,017 avg views; best engagement: Instagram 9,627 avg likes |
Top Brand Affinities
Ampeg
Live Nation
Mapfre
Akg
Scotiabank
Pro Tools
Sennheiser
Amazon Music
Pontiac
Jack Daniels
DeLorean Motor Company
Jameson
| Brand | Category | Score |
|---|---|---|
| Ampeg | 39.33 | |
| Live Nation | 24.41 | |
| Mapfre | 21.13 | |
| Akg | 16.38 | |
| Scotiabank | 13.32 | |
| Pro Tools | 13.00 | |
| Sennheiser | 10.94 | |
| Amazon Music | 7.39 | |
| Pontiac | 7.16 | |
| Jack Daniels | 6.80 | |
| DeLorean Motor Company | 6.17 | |
| Jameson | 5.88 | |
| Mortal Kombat | 5.80 | |
| Harley-Davidson | 5.69 | |
| Jagermeister | 5.47 | |
| God of War | 5.42 | |
| Resident Evil | 5.40 | |
| Capcom | 5.39 | |
| The Witcher | 5.26 | |
| Monster Beverage | 4.83 | |
| Ableton | 4.29 | |
| Movistar | 4.16 | |
| Spotify Music | 3.84 | |
| Fallout | 3.83 | |
| AMC | 3.72 | |
| Final Fantasy | 3.66 | |
| Warner Bros | 3.52 | |
| Coors | 3.49 | |
| Bethesda Softworks | 3.39 | |
| GMC | 3.36 | |
| WWE | 3.20 | |
| Star Wars | 3.13 | |
| NHL | 3.03 | |
| Columbia Pictures | 2.99 | |
| Comedy Central | 2.88 | |
| Budweiser | 2.77 | |
| MTV | 2.77 | |
| Lollapalooza | 2.61 | |
| Matrix | 2.59 | |
| Dodge | 2.56 | |
| Yamaha | 2.53 | |
| PlayStation | 2.50 | |
| Guinness | 2.47 | |
| Cadillac | 2.43 | |
| Nickelodeon | 2.43 | |
| NBC | 2.41 | |
| NFL | 2.40 | |
| Hot Wheels | 2.39 | |
| Chevrolet | 2.38 | |
| Chrysler | 2.38 |
Official Profiles
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LoginArtist: Zakk Wylde
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-08 03:00 UTC | Zakk Wylde, Bonfire, Zakk Sabbath, Dark Chapel | Minglewood Hall | Memphis, United States | |
| 2025-12-10 03:00 UTC | Zakk Wylde, Bonfire, Zakk Sabbath, Dark Chapel | Warehouse Live Midtown | Houston, United States | |
| 2025-12-11 03:00 UTC | Zakk Wylde, Bonfire, Zakk Sabbath, Dark Chapel | Tannahill's Tavern & Music Hall | Fort Worth, United States | |
| 2025-12-12 02:00 UTC | Zakk Wylde, Bonfire, Zakk Sabbath, Dark Chapel | Tulsa Theater | Tulsa, United States | — |
| 2025-12-13 02:00 UTC | Zakk Wylde, Bonfire, Dark Chapel | The Cotillion Ballroom | Wichita, United States | |
| 2025-12-15 02:00 UTC | Zakk Wylde, Bonfire, Zakk Sabbath, Dark Chapel | Sunshine Theater | Albuquerque, United States | |
| 2025-12-17 02:00 UTC | Zakk Wylde, Bonfire, Zakk Sabbath, Dark Chapel | House of Blues - San Diego | San Diego, United States |
