Yusuf / Cat Stevens Brand Affinity ranks highest Turkish Airlines at 13.26% . Very Strong. Score DMDB 66.38% | Fanbase 60.23%

Yusuf / Cat Stevens — rock artist from GB.

Yusuf / Cat Stevens, a Rock & Roll Hall of Fame and Songwriters Hall of Fame inductee, has received accolades such as the Ivor Novello Award and two ASCAP…

Yusuf / Cat Stevens

Recognizable

Country: GB | Gender: male | Artist ID: 11e83fe2-fa56-c442-a0f6-aa1c026db3d8

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Genres

rockrocksoft rockclassic rockmellow goldpop rockfolk & traditionalfolksinger/songwriterfolk rocksinger-songwriterbritish folk

Influential: 66.38% Fanbase: 60.23% Trending: 69.46%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Turkish Airlines • 13.26% • Very Strong

As of 2025-09-10

910,420

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 66.38% | Fanbase 60.23% | Trending 69.46% | CAREER STAGE: MAINSTREAM

Biography

Yusuf / Cat Stevens, a Rock & Roll Hall of Fame and Songwriters Hall of Fame inductee, has received accolades such as the Ivor Novello Award and two ASCAP Songwriter of the Year Awards. With a career spanning over six decades and over 100 million albums sold worldwide, his music is characterized by themes of spiritual enlightenment and peace.

Known for his intimate sound and iconic songs like ‘Father And Son’ and ‘Wild World’, Yusuf's prolific songwriting has inspired covers by artists such as Rod Stewart, Sheryl Crow, and Johnny Cash. Beyond music, he is actively involved in humanitarian efforts through his global Peace Train initiative, supporting victims of disasters and promoting peace and unity.

Report Date: 2025-09-10

Yusuf / Cat Stevens stands out with 45-64 & 25-34 audiences across UNITED STATES, INDONESIA, BRAZIL. The profile is heavily male (65%), and content lands hardest on Youtube, where posts average 5,956 avg views per post. Instagram sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with Turkish Airlines, Tate Modern, Harrods, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes Yusuf / Cat Stevens a low-friction choice for campaigns that need fast awareness and credible adoption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Yusuf / Cat Stevens score 0.63% — Low bucket.

Brand: Turkish AirlinesBrand: Tate ModernBrand: Harrods

Followers:910,420

Engagements:5,778

Rate:0.6%

Posts:1,815

Avg Likes:5,693

Avg Comments:190

Avg Views:11,467

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 910,420 · Engagements 5,778 · Rate 0.6% Posts 1,815 · Views 11,467 · Avg Likes 5,693 · Avg Comments 190 · Avg Views 11,467	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	45-64: 30% 25-34: 28% 35-44: 21% 18-24: 19%	Largest: 45-64 (30%); next: 25-34 (28%)
Gender Split	Female: 35% Male: 65% Non-binary/Other: 0%	Skews male (65%)
Top Countries	UNITED STATES (25%) INDONESIA (7%) BRAZIL (6%) UNITED KINGDOM (6%) CANADA (5%)	Top regions: UNITED STATES (25%), INDONESIA (7%), BRAZIL (6%)
Platform Engagement	Instagram: 5,081 avg likes/post · Tiktok: 5,511 avg views/post · Youtube: 5,956 avg views/post	Best reach: Youtube 5,956 avg views; best engagement: Instagram 5,081 avg likes

Top Brand Affinities

Turkish Airlines

Score: 13.26

Tate Modern

Score: 7.59

Harrods

Score: 4.39

Besiktas

Score: 3.89

CNN

Score: 3.88

Oculus

Score: 3.78

Pfizer

Score: 3.73

Leica

Score: 3.25

NBC

Score: 3.25

Columbia Pictures

Score: 3.22

MTV

Score: 3.16

Mulberry

Score: 2.97

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Top Brand Affinities

Brand	Category	Score
Turkish Airlines		13.26
Tate Modern		7.59
Harrods		4.39
Besiktas		3.89
CNN		3.88
Oculus		3.78
Pfizer		3.73
Leica		3.25
NBC		3.25
Columbia Pictures		3.22
MTV		3.16
Mulberry		2.97
Warner Bros		2.72
Spotify Music		2.68
Snoopy And The Peanuts Gang		2.68
Sunnies Studios		2.64
Kodak		2.55
BBC		2.50
Lollapalooza		2.50
Petronas		2.49
Guinness		2.49
Paramount Pictures		2.33
Garnier		2.26
Galatasaray		2.12
Boeing		2.07
Transformers		2.02
Dr. Martens		2.00
Fujifilm		2.00
National Geographic		1.98
Cadillac		1.97
HBO		1.96
Jaguar		1.96
Geocaching		1.93
Universal		1.90
Star Wars		1.86
Showtime		1.77
Tesla Motors		1.73
Chrysler		1.51
UFC		1.50
WWE		1.50
Airbnb		1.48
Harley-Davidson		1.48
McDonald's		1.47
Adobe		1.45
Amazon		1.44
Costco		1.44
The North Face		1.43
Marvel Entertainment		1.43
Lush		1.43
Pixar		1.42