Yuppe
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
112,864
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 10:02:13 UTC
Genres
Biography
Yuppe has momentum with 18-24 & 25-34 audiences—particularly in SOUTH AFRICA, NIGERIA, NAMIBIA. A heavily male (65%) profile supports collaborations that trade on identity and lifestyle. Tiktok provides the headline exposure at 15,300 avg views per post, and Tiktok keeps engagement compounding. Audience overlap with Woolworths, Pioneer, Hennessy signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 112,864 · Engagements 2,019 · Rate 1.8% Posts 460 · Views 15,300 · Avg Likes 1,907 · Avg Comments 38 · Avg Views 15,300 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 55% 25-34: 34% 13-17: 7% 35-44: 4% |
Largest: 18-24 (55%); next: 25-34 (34%) |
| Gender Split |
Female: 35% Male: 65% Non-binary/Other: 0% |
Skews male (65%) |
| Top Countries |
SOUTH AFRICA (42%) NIGERIA (17%) NAMIBIA (4%) GHANA (4%) UNITED STATES (4%) |
Top regions: SOUTH AFRICA (42%), NIGERIA (17%), NAMIBIA (4%) |
| Platform Engagement | Instagram: 451 avg likes/post · Tiktok: 15,300 avg views/post | Best reach: Tiktok 15,300 avg views; best engagement: Tiktok 1,456 avg likes |
Top Brand Affinities
Woolworths
Pioneer
Hennessy
Bacardi
Champion
Ellesse
Jagermeister
Kappa
shein
SoundCloud
Ableton
Spotify Music
| Brand | Category | Score |
|---|---|---|
| Woolworths | 22.53 | |
| Pioneer | 22.21 | |
| Hennessy | 16.66 | |
| Bacardi | 16.30 | |
| Champion | 12.32 | |
| Ellesse | 9.71 | |
| Jagermeister | 8.75 | |
| Kappa | 8.33 | |
| shein | 7.71 | |
| SoundCloud | 7.09 | |
| Ableton | 6.40 | |
| Spotify Music | 6.39 | |
| SheInside | 6.14 | |
| KARL LAGERFELD | 5.72 | |
| Lacoste | 5.17 | |
| MTV | 5.05 | |
| Timberland | 4.53 | |
| FashionNova | 4.51 | |
| Beats Electronics | 4.39 | |
| Puma | 4.04 | |
| The North Face | 3.68 | |
| FOREX | 3.58 | |
| Balenciaga | 3.34 | |
| H&M | 3.25 | |
| Nike | 2.98 | |
| Red Bull | 2.93 | |
| Gucci | 2.91 | |
| Monster Beverage | 2.77 | |
| Fenty beauty | 2.75 | |
| Versace | 2.61 | |
| Louis Vuitton | 2.56 | |
| New Balance | 2.52 | |
| Zara | 2.41 | |
| Heineken | 2.39 | |
| Dr. Martens | 2.29 | |
| Vogue | 2.22 | |
| Kodak | 2.12 | |
| Dolce & Gabbana | 2.12 | |
| Christian Dior | 2.12 | |
| Burberry | 1.96 | |
| ASOS | 1.92 | |
| Converse | 1.87 | |
| Vans | 1.81 | |
| Coachella | 1.75 | |
| musical.ly | 1.71 | |
| Guess | 1.71 | |
| The Olympic Games | 1.68 | |
| Sprite | 1.67 | |
| Prada | 1.67 | |
| Bugatti | 1.66 |
Official Profiles
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LoginArtist: Yuppe
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
