Yumi Zouma
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
44,516
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-08 05:36:36 UTC
Genres
Biography
The band's discography includes the albums 'Yoncalla' in 2016, recorded at Motorbass studio in Paris, and 'Willowbank' in 2017, a more organic approach to their synthpop sound. Subsequent releases include 'EP III' in 2018, 'Truth or Consequences' in 2020, and 'Present Tense' in 2022, with the new single "KPR" previewing their upcoming fourth EP set for release in December 2023.
Yumi Zouma cuts through with 18-24 & 25-34 audiences and consistency across UNITED STATES, JAPAN, PHILIPPINES. A heavily male (71%) profile rewards creative that treats fans like insiders. Performance peaks on Youtube with 1,269 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with MOOG, Ableton, Mixcloud, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 44,516 · Engagements 432 · Rate 1.0% Posts 1,219 · Views 2,170 · Avg Likes 425 · Avg Comments 11 · Avg Views 2,170 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 38% 25-34: 38% 35-44: 13% 45-64: 6% |
Largest: 18-24 (38%); next: 25-34 (38%) |
| Gender Split |
Female: 29% Male: 71% Non-binary/Other: 0% |
Skews male (71%) |
| Top Countries |
UNITED STATES (35%) JAPAN (8%) PHILIPPINES (6%) MEXICO (4%) UNITED KINGDOM (4%) |
Top regions: UNITED STATES (35%), JAPAN (8%), PHILIPPINES (6%) |
| Platform Engagement | Instagram: 327 avg likes/post · Tiktok: 901 avg views/post · Youtube: 1,269 avg views/post | Best reach: Youtube 1,269 avg views; best engagement: Instagram 327 avg likes |
Top Brand Affinities
MOOG
Ableton
Mixcloud
Amazon Music
Pro Tools
Glossier
Spotify Music
Kodak
Coachella
Tate Modern
Maison Margiela
SoundCloud
| Brand | Category | Score |
|---|---|---|
| MOOG | 27.12 | |
| Ableton | 13.80 | |
| Mixcloud | 12.44 | |
| Amazon Music | 8.51 | |
| Pro Tools | 8.38 | |
| Glossier | 7.81 | |
| Spotify Music | 6.80 | |
| Kodak | 6.74 | |
| Coachella | 6.74 | |
| Tate Modern | 6.30 | |
| Maison Margiela | 5.94 | |
| SoundCloud | 5.93 | |
| Urban Outfitters | 5.19 | |
| Dr. Martens | 5.12 | |
| Lollapalooza | 5.12 | |
| Summit Entertainment | 5.10 | |
| Pacific Northwest Wonderland | 5.05 | |
| Fujifilm | 4.67 | |
| Polaroid | 4.45 | |
| Kickstarter | 4.42 | |
| Paramount Pictures | 4.11 | |
| Oculus | 4.06 | |
| Olympus | 3.99 | |
| Coors | 3.75 | |
| Tinder | 3.68 | |
| Verizon | 3.50 | |
| Emporium | 3.42 | |
| Leica | 3.11 | |
| Warner Bros | 3.04 | |
| Showtime | 2.98 | |
| Airbnb | 2.88 | |
| UNIQLO | 2.87 | |
| Beats Electronics | 2.86 | |
| Columbia Pictures | 2.80 | |
| BBC | 2.62 | |
| Lush | 2.59 | |
| Nintendo | 2.47 | |
| MTV | 2.44 | |
| Carhartt | 2.38 | |
| Sunnies Studios | 2.35 | |
| Aperol | 2.32 | |
| Star Wars | 2.20 | |
| HBO | 2.20 | |
| Busch | 2.17 | |
| Guinness | 2.13 | |
| Boeing | 2.11 | |
| ASOS | 2.10 | |
| Pantone Inc | 2.09 | |
| Snoopy And The Peanuts Gang | 2.07 | |
| Vans | 2.04 |
Official Profiles
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LoginArtist: Yumi Zouma
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-03-05 02:30 UTC | Yumi Zouma | Trabendo | Paris, France | |
| 2026-03-06 03:30 UTC | Yumi Zouma | Trix | Antwerp, Belgium | |
| 2026-03-07 03:00 UTC | Yumi Zouma | Yuca | Cologne, Germany | |
| 2026-03-10 03:00 UTC | Yumi Zouma | Vega | Copenhagen, Denmark | |
| 2026-03-11 02:00 UTC | Yumi Zouma | John Dee | Oslo, Norway | |
| 2026-03-12 01:00 UTC | Yumi Zouma | DEBASER NOVA | Stockholm, Sweden | |
| 2026-03-14 02:00 UTC | Yumi Zouma | Betty | Hamburg, Germany | |
| 2026-03-15 03:00 UTC | Yumi Zouma | Badehaus Berlin | Berlin, Germany | |
| 2026-03-16 01:00 UTC | Yumi Zouma | Hydrozagadka | Warsaw, Poland | |
| 2026-03-16 01:00 UTC | Yumi Zouma | Klub Hydrozagadka | Warsaw, Poland | |
| 2026-03-18 03:00 UTC | Yumi Zouma | Fluc | Vienna, Austria | |
| 2026-03-23 02:00 UTC | Yumi Zouma | YES Manchester | Manchester, United Kingdom | |
| 2026-03-23 02:00 UTC | Yumi Zouma | YES The Pink Room | Manchester, United Kingdom | |
| 2026-03-24 02:00 UTC | Yumi Zouma | G2 | Glasgow, United Kingdom | |
| 2026-03-26 02:00 UTC | Yumi Zouma | Islington Assembly Hall | London, United Kingdom | |
| 2026-03-28 02:30 UTC | Yumi Zouma | The Workmans Club | Dublin, Ireland | |
| 2026-03-28 02:30 UTC | Yumi Zouma | Workman's Club | Dublin, Ireland |
