YOUNOTUS

YOUNOTUS — electronic artist from DE.

YouNotUs is a Berlin-based duo formed by Tobias and Gregor, who met while studying in Berlin. They achieved their first platinum success in 2015 with…

Influence: 53.36% Fanbase: 30.34% Trending: 64.87% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Pioneer • 60.28% • Very Strong

As of 2025-09-08

114,253

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 12:13:21 UTC

Genres

electronictropical housepop dancedancegerman danceelectronicdeep house

Biography

YouNotUs is a Berlin-based duo formed by Tobias and Gregor, who met while studying in Berlin. They achieved their first platinum success in 2015 with "@Supergirl" shortly after founding the project, marking the beginning of a successful career as one of the prominent German dance acts.

Known for hits such as "@Please Tell Rosie", "@Only Thing We Know", and "@Narcotic", YouNotUs combines elements of deep house, pop, and underground club music in their fresh and innovative productions. Their music has garnered hundreds of millions of streams, top chart placements, and gold and platinum awards, establishing them as a distinctive presence in the music scene.

Top Brand Affinities

Report Date: 2025-09-08

YOUNOTUS commands interest from 18-24 & 25-34 audiences in GERMANY, POLAND, FRANCE. With a heavily male (63%) base, collaborations tied to style, access, or drops tend to land. Tiktok delivers predictable visibility (2,346 avg views per post); Instagram delivers the receipts in replies and shares. Affinity overlap with Pioneer, Warsteiner, Mixcloud points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist YOUNOTUS score 6.40% — Very Strong bucket.

Brand: PioneerBrand: WarsteinerBrand: Mixcloud

Followers:114,253

Engagements:7,307

Rate:6.4%

Posts:1,576

Avg Likes:7,300

Avg Comments:20

Avg Views:3,331

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 114,253 · Engagements 7,307 · Rate 6.4% Posts 1,576 · Views 3,331 · Avg Likes 7,300 · Avg Comments 20 · Avg Views 3,331	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 45% 25-34: 34% 35-44: 11% 13-17: 6%	Largest: 18-24 (45%); next: 25-34 (34%)
Gender Split	Female: 37% Male: 63% Non-binary/Other: 0%	Skews male (63%)
Top Countries	GERMANY (29%) POLAND (18%) FRANCE (7%) AUSTRIA (4%) UNITED STATES (4%)	Top regions: GERMANY (29%), POLAND (18%), FRANCE (7%)
Platform Engagement	Instagram: 7,201 avg likes/post · Tiktok: 2,346 avg views/post · Youtube: 985 avg views/post	Best reach: Tiktok 2,346 avg views; best engagement: Instagram 7,201 avg likes

Top Brand Affinities

Pioneer

Score: 60.28

Warsteiner

Score: 48.17

Mixcloud

Score: 47.60

Warner Music

Score: 35.14

Ableton

Score: 34.80

MOOG

Score: 30.23

Trancefamily

Score: 29.55

Augustiner Helles

Score: 24.78

Sennheiser

Score: 23.79

Commerzbank

Score: 23.12

Amazon Music

Score: 22.42

Tomorrowland

Score: 22.24

Brand	Category	Score
Pioneer		60.28
Warsteiner		48.17
Mixcloud		47.60
Warner Music		35.14
Ableton		34.80
MOOG		30.23
Trancefamily		29.55
Augustiner Helles		24.78
Sennheiser		23.79
Commerzbank		23.12
Amazon Music		22.42
Tomorrowland		22.24
Akai		19.67
Gamescom		14.99
SoundCloud		12.35
Zalando		10.77
Braun		10.08
Spotify Music		6.99
Beats Electronics		6.85
Lollapalooza		6.43
Seat		6.40
Jagermeister		6.12
Lufthansa		5.99
OOTD Magazine		5.71
Aperol		4.78
UEFA		4.19
ASOS		3.69
NBC		3.59
Heinz		3.26
MTV		3.21
Opel		3.18
Leica		3.10
Pull&Bear		2.90
Carhartt		2.90
Bershka		2.52
Red Bull		2.50
Ray-Ban		2.49
Tommy Hilfiger		2.45
musical.ly		2.43
Martini		2.38
Sony		2.28
Coachella		2.25
Dr. Martens		2.22
Warner Bros		2.22
Audi		2.21
Michael Kors		2.11
Polaroid		2.03
Guess		1.96
Versace		1.92
Tinder		1.92