Youandewan

Youandewan

Country: US

Influence: 50.26% Fanbase: 26.17% Trending: 62.31% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Allen & Heath • 125.19% • Very Strong

As of 2025-09-08

23,837

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 10:05:51 UTC

Genres

electronicdancedeep housemicrohouseminimal tech housefloat housetech houselo-fi housedeep soul houseelectronichouse

Biography

Youandewan, also known as Ewan Smith, is a Berlin-based DJ and producer with a versatile style that ranges from dancefloor fillers to deep introspective tracks. Originally from the U.K., he honed his skills in DJ'ing and producing before releasing his debut EP, Scarlett, in 2006 through Moma Recordings. His subsequent EPs continued to showcase his dancefloor-oriented approach. Smith made the move to Berlin, where he wrote and recorded his debut album, There Is No Right Time, reflecting a more nuanced and chilly tone influenced by his new surroundings. The album was released on Will Saul's Aus Music label.

Youandewan Marketing Affinity & Brand Fit Data

Report Date: 2025-09-08

Youandewan resonates with 25-34 & 35-44 audiences and sustains presence in UNITED KINGDOM, GERMANY, UNITED STATES. The demographic is heavily male (82%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Instagram, averaging 949 avg likes per post; Instagram amplifies the conversation around drops and moments. Affinity adjacency with Allen & Heath, Mixcloud, MOOG maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Youandewan score 3.98%Very Strong bucket.
Brand: Allen & HeathBrand: MixcloudBrand: MOOG
Followers:23,837
Engagements:949
Rate:4.0%
Posts:47
Views:0
Avg Likes:949
Avg Comments:12
Avg Views:0

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 23,837 · Engagements 949 · Rate 4.0%
Posts 47 · Views 0 · Avg Likes 949 · Avg Comments 12 · Avg Views 0
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 54%
35-44: 26%
18-24: 15%
45-64: 4%
Largest: 25-34 (54%); next: 35-44 (26%)
Gender Split Female: 18%
Male: 82%
Non-binary/Other: 0%
Skews male (82%)
Top Countries UNITED KINGDOM (32%)
GERMANY (11%)
UNITED STATES (9%)
SPAIN (5%)
FRANCE (5%)
Top regions: UNITED KINGDOM (32%), GERMANY (11%), UNITED STATES (9%)
Platform Engagement Instagram: 949 avg likes/post best engagement: Instagram 949 avg likes

Top Brand Affinities

Allen & Heath
Score: 125.19
Mixcloud
Score: 109.00
MOOG
Score: 91.14
Ableton
Score: 73.73
Akai
Score: 43.14
Pioneer
Score: 39.86
SoundCloud
Score: 35.77
Sennheiser
Score: 23.97
Tate Modern
Score: 13.80
Stüssy
Score: 9.65
Beats Electronics
Score: 7.39
Acne Studios
Score: 7.32
Brand Category Score
Allen & Heath 125.19
Mixcloud 109.00
MOOG 91.14
Ableton 73.73
Akai 43.14
Pioneer 39.86
SoundCloud 35.77
Sennheiser 23.97
Tate Modern 13.80
Stüssy 9.65
Beats Electronics 7.39
Acne Studios 7.32
Pro Tools 7.14
Vauxhall 6.99
Selfridges 6.92
Spotify Music 6.38
Carlsberg 6.25
Tomorrowland 5.89
Garnier 5.50
Carhartt 5.15
Olympus 4.55
Kodak 3.90
Guinness 3.20
Leica 3.14
Aperol 3.10
Tesco 2.96
Abercrombie & Fitch 2.75
Fujifilm 2.73
Warner Bros 2.70
Polaroid 2.63
Coachella 2.42
Showtime 2.38
ASOS 2.28
ASICS 2.23
Dr. Martens 2.16
Tinder 2.15
Lollapalooza 2.13
Sunnies Studios 2.11
Red Bull 2.09
Heineken 2.05
New Balance 2.02
Lacoste 1.71
BBC 1.68
Yamaha 1.64
The North Face 1.59
Paypal 1.50
Airbnb 1.49
Lush 1.49
Sneakerhead 1.38
Reebok 1.38

Official Profiles

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Artist: Youandewan

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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