Yiyo Sarante

Yiyo Sarante — pop artist from DO.

Eduardo Sarante, known as "Yiyo Sarante," is a salsa singer born in Baní, Peravia Province, Dominican Republic. He comes from a musical family, being the…

Influence: 63.69% Fanbase: 41.38% Trending: 74.84% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

— • — • —

As of 2025-09-09

2,771,300

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-27 11:06:30 UTC

Genres

popdominican popasian poplatinlatinmodern salsatropicalsalsa

Biography

Eduardo Sarante, known as "Yiyo Sarante," is a salsa singer born in Baní, Peravia Province, Dominican Republic. He comes from a musical family, being the seventh of nine children, five of whom are musicians and singers. Sarante began his music career as a percussionist in Dominican orchestras and later transitioned to singing in 1999 in Bávaro, Dominican Republic. In 2003, he joined his brother Julián's orchestra, Oro Duro.

In 2010, Sarante embarked on his solo project with the guidance of his brother José Sarante, also known as "Mello," a musician, percussionist, and music producer from the group "Aventura." Yiyo Sarante brings a fresh approach to Dominican salsa, blending traditional elements with international influences.

Top Brand Affinities

Report Date: 2025-09-09

Yiyo Sarante maintains consistent pull among 18-24 & 25-34 audiences across DOMINICAN REPUBLIC, ECUADOR, UNITED STATES. The audience leans heavily male (58%), so brand cues around style and status perform well. The clearest reach is on Youtube with 46,940 avg views per post; Tiktok functions as the community touchpoint. Affinity with leading lifestyle names makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Yiyo Sarante score 0.10% — Low bucket.

Followers:2,771,300

Engagements:2,675

Rate:0.1%

Posts:327

Avg Likes:2,387

Avg Comments:75

Avg Views:70,940

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 2,771,300 · Engagements 2,675 · Rate 0.1% Posts 327 · Views 70,940 · Avg Likes 2,387 · Avg Comments 75 · Avg Views 70,940	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 43% 25-34: 39% 35-44: 11% 13-17: 4%	Largest: 18-24 (43%); next: 25-34 (39%)
Gender Split	Female: 42% Male: 58% Non-binary/Other: 0%	Skews male (58%)
Top Countries	DOMINICAN REPUBLIC (33%) ECUADOR (17%) UNITED STATES (16%) COLOMBIA (15%) MEXICO (6%)	Top regions: DOMINICAN REPUBLIC (33%), ECUADOR (17%), UNITED STATES (16%)
Platform Engagement	Tiktok: 24,000 avg views/post · Youtube: 46,940 avg views/post	Best reach: Youtube 46,940 avg views; best engagement: Tiktok 1,655 avg likes