Yera
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
325,912
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 12:30:57 UTC
Genres
Biography
Yera maintains consistent pull among 18-24 & 25-34 audiences across COLOMBIA, VENEZUELA, SPAIN. The audience leans female-leaning (53%), so brand cues around style and status perform well. The clearest reach is on Youtube with 27,442 avg views per post; Instagram functions as the community touchpoint. Affinity with La Perla, Movistar, Univision makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 325,912 · Engagements 12,847 · Rate 3.9% Posts 86 · Views 30,106 · Avg Likes 12,816 · Avg Comments 225 · Avg Views 30,106 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 62% 25-34: 25% 13-17: 9% 35-44: 3% |
Largest: 18-24 (62%); next: 25-34 (25%) |
| Gender Split |
Female: 53% Male: 47% Non-binary/Other: 0% |
Skews female (53%) |
| Top Countries |
COLOMBIA (40%) VENEZUELA (11%) SPAIN (7%) PERU (7%) MEXICO (6%) |
Top regions: COLOMBIA (40%), VENEZUELA (11%), SPAIN (7%) |
| Platform Engagement | Instagram: 12,214 avg likes/post · Tiktok: 2,664 avg views/post · Youtube: 27,442 avg views/post | Best reach: Youtube 27,442 avg views; best engagement: Instagram 12,214 avg likes |
Top Brand Affinities
La Perla
Movistar
Univision
Warner Music
Bodytech
LATAM
Akai
Suavecito
Pro Tools
Ableton
Pioneer
Amazon Music
| Brand | Category | Score |
|---|---|---|
| La Perla | 41.54 | |
| Movistar | 28.26 | |
| Univision | 25.41 | |
| Warner Music | 22.48 | |
| Bodytech | 17.15 | |
| LATAM | 11.56 | |
| Akai | 10.70 | |
| Suavecito | 9.99 | |
| Pro Tools | 9.89 | |
| Ableton | 9.01 | |
| Pioneer | 8.90 | |
| Amazon Music | 7.92 | |
| Cafecito | 6.48 | |
| Spotify Music | 5.37 | |
| American Airlines | 4.58 | |
| VidaSana | 3.83 | |
| Beats Electronics | 3.63 | |
| musical.ly | 3.57 | |
| Tomorrowland | 2.88 | |
| Sony | 2.60 | |
| MTV | 2.50 | |
| SoundCloud | 2.02 | |
| Bershka | 2.00 | |
| shein | 1.87 | |
| SheInside | 1.64 | |
| Pandora | 1.63 | |
| H&M | 1.30 | |
| Heineken | 1.27 | |
| Pepsi | 1.26 | |
| Calvin Klein | 1.18 | |
| Guess | 1.16 | |
| Puma | 1.16 | |
| Versace | 1.13 | |
| Coachella | 1.11 | |
| Netflix | 1.09 | |
| Reebok | 1.08 | |
| FIFA | 1.07 | |
| Lamborghini | 1.05 | |
| Airbnb | 1.05 | |
| Los Angeles Lakers | 1.04 | |
| Adobe | 0.92 | |
| Vogue | 0.90 | |
| Universal | 0.87 | |
| Red Bull | 0.85 | |
| Adidas | 0.84 | |
| GoPro | 0.83 | |
| Tommy Hilfiger | 0.77 | |
| Nike | 0.75 | |
| Coca-Cola | 0.75 | |
| Supreme | 0.75 |
Official Profiles
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LoginArtist: Yera
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
