YellowStraps

YellowStraps — r&b, funk & soul artist from BE.

Yvan founded Tentacle as a project to blend past influences with new creative directions, focusing on expanding his vocal abilities in both English and French.…

Influence: 49.99% Fanbase: 23.92% Trending: 63.02% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Akai • 26.05% • Very Strong

As of 2025-09-09

288,466

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-08 04:24:39 UTC

Genres

r&b, funk & soulneo r&bcontemporary r&bsoulhip-hop & raphip-hop/raphip hop

Biography

Yvan founded Tentacle as a project to blend past influences with new creative directions, focusing on expanding his vocal abilities in both English and French. He delved into vocal technique and electronic effects, embracing production alongside collaborators like Jad El Alam and Victor Defoort.

YellowStraps, the latest incarnation of Yvan's musical journey, reflects a blend of experience and youthful innovation. Moving away from his roots in rap and producer-centric music, Tentacle explores boundless musical landscapes that resonate with emotional depth and artistic exploration.

Top Brand Affinities

Report Date: 2025-09-09

YellowStraps cuts through with 18-24 & 25-34 audiences and consistency across FRANCE, BELGIUM, UNITED STATES. A heavily male (62%) profile rewards creative that treats fans like insiders. Performance peaks on Youtube with 5,835 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with Akai, MOOG, Ableton, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist YellowStraps score 0.63% — Low bucket.

Brand: AkaiBrand: MOOGBrand: Ableton

Followers:288,466

Engagements:1,803

Rate:0.6%

Posts:300

Avg Likes:1,774

Avg Comments:61

Avg Views:7,911

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 288,466 · Engagements 1,803 · Rate 0.6% Posts 300 · Views 7,911 · Avg Likes 1,774 · Avg Comments 61 · Avg Views 7,911	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 44% 25-34: 41% 35-44: 7% 13-17: 6%	Largest: 18-24 (44%); next: 25-34 (41%)
Gender Split	Female: 38% Male: 62% Non-binary/Other: 0%	Skews male (62%)
Top Countries	FRANCE (26%) BELGIUM (21%) UNITED STATES (12%) BRAZIL (3%) CANADA (3%)	Top regions: FRANCE (26%), BELGIUM (21%), UNITED STATES (12%)
Platform Engagement	Instagram: 1,536 avg likes/post · Tiktok: 2,076 avg views/post · Youtube: 5,835 avg views/post	Best reach: Youtube 5,835 avg views; best engagement: Instagram 1,536 avg likes

Top Brand Affinities

Akai

Score: 26.05

MOOG

Score: 25.01

Ableton

Score: 23.13

Mixcloud

Score: 21.80

Accor Hotels

Score: 16.85

Amazon Music

Score: 12.17

JACQUEMUS

Score: 11.97

SoundCloud

Score: 11.90

Zalando

Score: 11.20

Pro Tools

Score: 8.25

Beats Electronics

Score: 7.96

Acne Studios

Score: 7.52

Brand	Category	Score
Akai		26.05
MOOG		25.01
Ableton		23.13
Mixcloud		21.80
Accor Hotels		16.85
Amazon Music		12.17
JACQUEMUS		11.97
SoundCloud		11.90
Zalando		11.20
Pro Tools		8.25
Beats Electronics		7.96
Acne Studios		7.52
Kodak		7.18
Spotify Music		6.66
Maison Margiela		5.97
Pioneer		5.95
Longchamp		5.63
Calzedonia		5.58
Carhartt		4.17
Urban Outfitters		4.02
Lollapalooza		3.95
Pull&Bear		3.94
Lacoste		3.83
ASOS		3.63
Garnier		3.54
Fujifilm		3.51
Olympus		3.48
Dr. Martens		3.40
Polaroid		3.37
Stüssy		3.31
Tomorrowland		3.27
Stradivarius		3.06
NBC		2.93
Hennessy		2.89
Coachella		2.86
Dolce & Gabbana		2.74
MTV		2.70
Supreme		2.63
Vogue		2.58
Fenty beauty		2.52
New Balance		2.51
Tinder		2.46
Vans		2.43
TOM FORD		2.42
Levi's		2.41
Fila		2.36
Puma		2.34
Aperol		2.30
Valentino		2.25
Montblanc		2.13