Yellow House

Yellow House — pop artist from ZA.

Yellow House is a musical project that blends elements of folk, Dream Pop, RnB, and Hip Hop to create a unique sonic experience. Drawing inspiration from both…

Influence: 49.70% Fanbase: 17.62% Trending: 65.74% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Panavision • 69.84% • Very Strong

As of 2025-09-08

14,898

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 10:06:48 UTC

Genres

poppopindie popalternativealternativesouth african alternativeindie rockhip-hop & raphip-hop/rap

Biography

Yellow House is a musical project that blends elements of folk, Dream Pop, RnB, and Hip Hop to create a unique sonic experience. Drawing inspiration from both bustling cities and serene isolation, their music reflects a balance of stark reality and escapism.

Their upcoming album, "Psalms of Yellow House," is a culmination of their artistic and personal journey, promising to offer a collection of songs that invite listeners to explore themes of meaning and beauty. For more information, contact Yellow House at [email protected].

Top Brand Affinities

Report Date: 2025-09-08

Yellow House converts attention from 18-24 & 25-34 audiences across UNITED STATES, INDIA, UNITED KINGDOM. Audience shape is male-leaning (55%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Youtube at 1,220 avg views per post, with supportive conversation on Instagram. Shared audience with Panavision, Woolworths, Akai underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Yellow House score 2.34% — Strong bucket.

Brand: PanavisionBrand: WoolworthsBrand: Akai

Followers:14,898

Engagements:348

Rate:2.3%

Posts:216

Avg Likes:342

Avg Comments:15

Avg Views:1,837

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 14,898 · Engagements 348 · Rate 2.3% Posts 216 · Views 1,837 · Avg Likes 342 · Avg Comments 15 · Avg Views 1,837	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 50% 25-34: 34% 13-17: 7% 35-44: 6%	Largest: 18-24 (50%); next: 25-34 (34%)
Gender Split	Female: 45% Male: 55% Non-binary/Other: 0%	Skews male (55%)
Top Countries	UNITED STATES (28%) INDIA (10%) UNITED KINGDOM (8%) BRAZIL (6%) CANADA (4%)	Top regions: UNITED STATES (28%), INDIA (10%), UNITED KINGDOM (8%)
Platform Engagement	Instagram: 272 avg likes/post · Tiktok: 617 avg views/post · Youtube: 1,220 avg views/post	Best reach: Youtube 1,220 avg views; best engagement: Instagram 272 avg likes

Top Brand Affinities

Panavision

Score: 69.84

Woolworths

Score: 18.78

Akai

Score: 16.61

Kodak

Score: 11.67

Ableton

Score: 9.83

Barbie

Score: 7.89

Pro Tools

Score: 7.52

Bonneville

Score: 7.20

Lollapalooza

Score: 6.97

Pacific Northwest Wonderland

Score: 6.33

Free People

Score: 6.33

Coachella

Score: 5.96

Brand	Category	Score
Panavision		69.84
Woolworths		18.78
Akai		16.61
Kodak		11.67
Ableton		9.83
Barbie		7.89
Pro Tools		7.52
Bonneville		7.20
Lollapalooza		6.97
Pacific Northwest Wonderland		6.33
Free People		6.33
Coachella		5.96
Spotify Music		5.84
Urban Outfitters		5.28
Fujifilm		4.87
Pringles		4.80
SoundCloud		4.64
Anthropologie		4.54
Dr. Martens		4.48
Leica		4.17
Coors		4.06
Summit Entertainment		4.01
Oculus		3.84
Polaroid		3.69
Showtime		3.49
Sunnies Studios		3.47
A Game of Tones		3.39
Beats Electronics		3.27
Aperol		2.98
Airbnb		2.92
Carhartt		2.84
Chrysler		2.75
Vans		2.59
The North Face		2.59
Columbia Pictures		2.59
Tinder		2.53
Lululemon Athletica		2.48
Emporium		2.41
Vogue		2.38
Paramount Pictures		2.36
Mulberry		2.32
ASOS		2.32
Budweiser		2.23
Lush		2.20
MTV		2.16
National Geographic		2.11
Busch		2.02
Target		2.01
Cadillac		1.96
Geocaching		1.93