Yeah Boy

Yeah Boy — electronic artist from GB.

Originally from Adelaide, Johnny Castro, also known as Yeah Boy, is a singer, songwriter, and producer. He gained recognition through his previous group,…

Influence: 48.63% Fanbase: 17.70% Trending: 64.10% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Spinrilla • 23.13% • Very Strong

As of 2025-09-08

9,590

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 16:49:47 UTC

Genres

electronicdance

Biography

Originally from Adelaide, Johnny Castro, also known as Yeah Boy, is a singer, songwriter, and producer. He gained recognition through his previous group, Parachute Youth, achieving platinum and gold record sales, a #1 position on the iTunes charts, and over 50 million streams online. His EP 'Can't Get Enough' was released via Warner Music (UK) and Big Beat (US), leading to performances at major festivals worldwide.

Currently based in London, Johnny is working on his debut album and collaborating with international songwriters. His diverse musical background and past successes hint at a promising future in the music industry.

Top Brand Affinities

Report Date: 2025-09-08

Yeah Boy connects with 18-24 & 25-34 audiences and shows durable traction across UNITED STATES, AUSTRALIA, BRAZIL. With a heavily male (65%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Youtube, where posts average 1,572 avg views per post; Instagram adds dependable engagement depth. Overlap with Spinrilla, Pro Tools, Ableton highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Yeah Boy moves culture in the exact lanes many lifestyle marketers need.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Yeah Boy score 2.41% — Strong bucket.

Brand: SpinrillaBrand: Pro ToolsBrand: Ableton

Followers:9,590

Engagements:231

Rate:2.4%

Posts:17

Avg Likes:229

Avg Comments:30

Avg Views:1,572

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 9,590 · Engagements 231 · Rate 2.4% Posts 17 · Views 1,572 · Avg Likes 229 · Avg Comments 30 · Avg Views 1,572	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 52% 25-34: 39% 35-44: 4% 45-64: 2%	Largest: 18-24 (52%); next: 25-34 (39%)
Gender Split	Female: 35% Male: 65% Non-binary/Other: 0%	Skews male (65%)
Top Countries	UNITED STATES (23%) AUSTRALIA (12%) BRAZIL (6%) INDONESIA (5%) INDIA (5%)	Top regions: UNITED STATES (23%), AUSTRALIA (12%), BRAZIL (6%)
Platform Engagement	Instagram: 189 avg likes/post · Youtube: 1,572 avg views/post	Best reach: Youtube 1,572 avg views; best engagement: Instagram 189 avg likes

Top Brand Affinities

Spinrilla

Score: 23.13

Pro Tools

Score: 17.16

Ableton

Score: 16.87

Akai

Score: 15.89

Mixcloud

Score: 15.78

Beats Electronics

Score: 15.72

Amazon Music

Score: 15.00

Pioneer

Score: 13.74

SoundCloud

Score: 10.42

Qantas

Score: 8.28

iHeartRadio Music Awards

Score: 7.05

Tomorrowland

Score: 5.78

Brand	Category	Score
Spinrilla		23.13
Pro Tools		17.16
Ableton		16.87
Akai		15.89
Mixcloud		15.78
Beats Electronics		15.72
Amazon Music		15.00
Pioneer		13.74
SoundCloud		10.42
Qantas		8.28
iHeartRadio Music Awards		7.05
Tomorrowland		5.78
Spotify Music		5.60
MTV		4.35
musical.ly		4.30
NBC		3.80
McLaren		3.16
Coachella		2.82
Hennessy		2.78
Coffeegram		2.63
Kodak		2.40
A Game of Tones		2.37
League of Legends		2.21
Dolce & Gabbana		2.17
Geocaching		2.08
NBA		1.96
Tinder		1.95
Fujifilm		1.92
NFL		1.91
Sony		1.72
Sunnies Studios		1.72
Aperol		1.71
Sneakerhead		1.70
Paramount Pictures		1.69
Warner Bros		1.65
Harley-Davidson		1.65
Polo Ralph Lauren		1.65
Supreme		1.59
Hermès		1.59
Cadillac		1.56
Pandora		1.56
Universal		1.55
Ducati		1.53
New Balance		1.51
Nintendo		1.50
Balenciaga		1.50
Jaguar		1.49
Los Angeles Lakers		1.47
Grand Theft Auto		1.43
Adobe		1.43