Yatao

Yatao

Country: DE

Influence: 50.32% Fanbase: 23.44% Trending: 63.76% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Acroyoga • 19.66% • Very Strong

As of 2025-09-08

805,423

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 20:29:38 UTC

Genres

alternativenew tribeothersworldwide

Biography

Yatao is a Berlin-based world music project formed by Malte and Alex in 2014. The duo performs across Europe, incorporating handpans, didgeridoo, and percussion instruments into their improvisational sets that reflect the present moment's colorful sound.

Their concerts offer a space for communal gathering and introspection, inviting audiences to connect with their emotions and inner selves. Yatao's performances are donation-based, emphasizing inclusivity and the shared experience of music as a journey through emotions and harmonies.

Yatao Marketing Affinity & Brand Fit Data

Report Date: 2025-09-08

Yatao speaks to 25-34 & 18-24 audiences with measurable traction in UNITED STATES, RUSSIA, BRAZIL. Composition is male-leaning (53%), which tightens creative strategy without sacrificing scale. Youtube is the reach engine (78,621 avg views per post), and Youtube supplies credible back-and-forth with core fans. Affinity clusters near Acroyoga, MOOG, Ableton, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Yatao score 0.34%Low bucket.
Brand: AcroyogaBrand: MOOGBrand: Ableton
Followers:805,423
Engagements:2,775
Rate:0.3%
Posts:938
Views:78,621
Avg Likes:2,633
Avg Comments:164
Avg Views:78,621

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 805,423 · Engagements 2,775 · Rate 0.3%
Posts 938 · Views 78,621 · Avg Likes 2,633 · Avg Comments 164 · Avg Views 78,621
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 39%
18-24: 32%
35-44: 16%
45-64: 9%
Largest: 25-34 (39%); next: 18-24 (32%)
Gender Split Female: 47%
Male: 53%
Non-binary/Other: 0%
Skews male (53%)
Top Countries UNITED STATES (18%)
RUSSIA (7%)
BRAZIL (7%)
GERMANY (6%)
FRANCE (4%)
Top regions: UNITED STATES (18%), RUSSIA (7%), BRAZIL (7%)
Platform Engagement Instagram: 237 avg likes/post · Youtube: 78,621 avg views/post Best reach: Youtube 78,621 avg views; best engagement: Youtube 2,396 avg likes

Top Brand Affinities

Acroyoga
Score: 19.66
MOOG
Score: 15.70
Ableton
Score: 13.90
Akai
Score: 12.20
Matrix
Score: 4.06
SoundCloud
Score: 3.73
Beats Electronics
Score: 3.19
Spotify Music
Score: 3.08
Faber-Castell
Score: 2.59
National Geographic
Score: 2.55
Fujifilm
Score: 2.18
Polaroid
Score: 2.13
Brand Category Score
Acroyoga 19.66
MOOG 15.70
Ableton 13.90
Akai 12.20
Matrix 4.06
SoundCloud 3.73
Beats Electronics 3.19
Spotify Music 3.08
Faber-Castell 2.59
National Geographic 2.55
Fujifilm 2.18
Polaroid 2.13
GoPro 2.12
Tomorrowland 1.98
Travelgram 1.89
Paypal 1.78
Airbnb 1.69
Tesla Motors 1.67
musical.ly 1.67
HBO 1.61
The North Face 1.51
Adobe 1.41
Canon 1.36
Nikon 1.35
Vans 1.31
Etsy 1.28
Harley-Davidson 1.23
Amazon 1.15
Huawei 1.14
Sony 1.12
Vogue 1.05
Volkswagen 1.02
IKEA 1.02
Guinness 1.01
H&M 1.01
Red Bull 0.99
Snapseed 0.97
Star Wars 0.93
Pandora 0.88
Levi's 0.88
Netflix 0.85
Ray-Ban 0.79
Yamaha 0.79
Puma 0.77
Lego 0.76
Apple 0.71
Mercedes-Benz 0.70
Suzuki 0.70
Samsung Group 0.68
Porsche 0.63

Official Profiles

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Artist: Yatao

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Top 10 Songs Played Today

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Total Streams

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Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC) Event Venue Location Tickets
2025-12-08 00:30 UTC Schloss Elmau 2025 Schloss Elmau Elmau, Germany
2026-03-16 02:00 UTC Malte Marten, Yatao Kultuurikeskus Kaja Tallinn, Estonia

Trending Artist