Victor Mendivil Brand Affinity ranks highest Sprayground at 61.45% . Very Strong. Score DMDB 67.42% | Fanbase 45.04%

Victor Mendivil — pop artist from MX.

Víctor Mendivil, a musician from Obregón, Sonora, is making waves in Mexican music with his unique style in the genre of Dembow Bélico. Garnering over 11…

Victor Mendivil

Recognizable

Country: MX | Artist ID: 282cf7a4-fb0d-4c99-8855-4faeaf7ca0e7

Find Artist Claim

Genres

popasian popotherscorridos tumbadoslatindembowcorridocorridos belicoslatinother latin musicregional mexican music

Influential: 67.42% Fanbase: 45.04% Trending: 78.62%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Sprayground • 61.45% • Very Strong

As of 2025-09-10

2,463,101

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 67.42% | Fanbase 45.04% | Trending 78.62% | CAREER STAGE: MAINSTREAM

Biography

Víctor Mendivil, a musician from Obregón, Sonora, is making waves in Mexican music with his unique style in the genre of Dembow Bélico. Garnering over 11 million monthly listeners and achieving 7 songs in Mexico's Top 50 chart, Mendivil is emerging as a significant talent in the industry. His debut album, set to release soon, will showcase notable collaborations.

Hailing from Obregón, Sonora, Víctor Mendivil is a key figure in the fusion genre of Dembow Bélico, combining dembow's energy with regional Mexican music's essence. With a substantial following of over 11 million monthly listeners and multiple charting hits in Mexico, Mendivil is recognized as a promising artist in the music scene. Anticipation surrounds the upcoming release of his first album, which will feature high-profile collaborations.

Report Date: 2025-09-10

Victor Mendivil commands interest from 18-24 & 25-34 audiences in MEXICO, UNITED STATES, GUATEMALA. With a heavily male (78%) base, collaborations tied to style, access, or drops tend to land. Tiktok delivers predictable visibility (3,500,000 avg views per post); Tiktok delivers the receipts in replies and shares. Affinity overlap with Sprayground, Cole Haan, Warner Music points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Victor Mendivil score 22.95% — Very Strong bucket.

Brand: SpraygroundBrand: Cole HaanBrand: Warner Music

Followers:2,463,101

Engagements:565,381

Rate:23.0%

Posts:76

Avg Likes:509,627

Avg Comments:4,957

Avg Views:3,500,000

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 2,463,101 · Engagements 565,381 · Rate 23.0% Posts 76 · Views 3,500,000 · Avg Likes 509,627 · Avg Comments 4,957 · Avg Views 3,500,000	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 66% 25-34: 20% 13-17: 10% 35-44: 3%	Largest: 18-24 (66%); next: 25-34 (20%)
Gender Split	Female: 22% Male: 78% Non-binary/Other: 0%	Skews male (78%)
Top Countries	MEXICO (87%) UNITED STATES (8%) GUATEMALA (1%) BRAZIL (0%) COLOMBIA (0%)	Top regions: MEXICO (87%), UNITED STATES (8%), GUATEMALA (1%)
Platform Engagement	Instagram: 211,327 avg likes/post · Tiktok: 3,500,000 avg views/post	Best reach: Tiktok 3,500,000 avg views; best engagement: Tiktok 298,300 avg likes

Top Brand Affinities

Sprayground

Score: 61.45

Cole Haan

Score: 40.21

Warner Music

Score: 37.89

True Religion

Score: 33.51

Adidas Y-3

Score: 27.32

T-Mobile

Score: 26.40

La Perla

Score: 21.78

Tagaz

Score: 21.62

BOXYCHARM

Score: 19.89

Univision

Score: 16.65

Kenworth

Score: 15.78

Amazon Music

Score: 12.46

► Login to Open Full Social Media Report

Top Brand Affinities

Brand	Category	Score
Sprayground		61.45
Cole Haan		40.21
Warner Music		37.89
True Religion		33.51
Adidas Y-3		27.32
T-Mobile		26.40
La Perla		21.78
Tagaz		21.62
BOXYCHARM		19.89
Univision		16.65
Kenworth		15.78
Amazon Music		12.46
Monster Beverage		10.19
Moët & Chandon		9.52
Dom Pérignon		9.19
Mitsubishi		9.11
Champion		8.68
LATAM		8.26
Acura		7.83
Chick-fil-A		6.94
iHeartRadio Music Awards		6.77
Hurley		6.40
Spotify Music		5.88
NORDSTROM		5.83
Suavecito		5.76
Lexus		5.73
GMC		5.25
Ableton		4.89
Barber Shop Connect		4.75
Kodak		4.70
Pull&Bear		4.62
Cafecito		4.55
Lacoste		4.19
Maserati		4.05
TOM FORD		4.00
Under Armour		3.93
Bershka		3.92
Moschino		3.89
Ferragamo		3.85
Versace		3.80
Coachella		3.74
Nickelodeon		3.48
Colgate		3.43
Rolex		3.39
Uber		3.12
Tesla Motors		3.09
Tomorrowland		3.09
Paramount Pictures		2.85
Victoria's Secret		2.85
Universal		2.81