vaultboy
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
3,044,334
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-29 10:11:46 UTC
Genres
Biography
socials: @vaultboy
vaultboy resonates most with 18-24 & 25-34 audiences and shows durable presence in UNITED STATES, INDONESIA, INDIA. With a male-leaning (53%) skew, campaigns can carry a confident voice and visual identity. Tiktok is the reach spine (124,200 avg views per post); Tiktok is where fans co-sign. Affinity adjacency to Amazon Music, Ableton, Hot Topic makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 3,044,334 · Engagements 23,710 · Rate 0.8% Posts 1,067 · Views 135,834 · Avg Likes 21,259 · Avg Comments 331 · Avg Views 135,834 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 60% 25-34: 25% 13-17: 11% 35-44: 4% |
Largest: 18-24 (60%); next: 25-34 (25%) |
| Gender Split |
Female: 47% Male: 53% Non-binary/Other: 0% |
Skews male (53%) |
| Top Countries |
UNITED STATES (19%) INDONESIA (13%) INDIA (11%) PHILIPPINES (8%) MALAYSIA (6%) |
Top regions: UNITED STATES (19%), INDONESIA (13%), INDIA (11%) |
| Platform Engagement | Instagram: 4,503 avg likes/post · Tiktok: 124,200 avg views/post · Youtube: 11,634 avg views/post | Best reach: Tiktok 124,200 avg views; best engagement: Tiktok 16,000 avg likes |
Top Brand Affinities
Amazon Music
Ableton
Hot Topic
American Eagle
Cartoon Network
NBC
Showtime
Nickelodeon
Spotify Music
Lollapalooza
Coachella
Kodak
| Brand | Category | Score |
|---|---|---|
| Amazon Music | 9.91 | |
| Ableton | 8.33 | |
| Hot Topic | 6.49 | |
| American Eagle | 4.00 | |
| Cartoon Network | 3.72 | |
| NBC | 3.65 | |
| Showtime | 2.86 | |
| Nickelodeon | 2.77 | |
| Spotify Music | 2.61 | |
| Lollapalooza | 2.37 | |
| Coachella | 2.23 | |
| Kodak | 2.12 | |
| Target | 2.03 | |
| Sunnies Studios | 2.02 | |
| Beats Electronics | 1.83 | |
| Pokemon Go | 1.83 | |
| H&M | 1.76 | |
| SoundCloud | 1.76 | |
| Call of Duty | 1.76 | |
| League of Legends | 1.67 | |
| Snapseed | 1.65 | |
| BBC | 1.64 | |
| Polaroid | 1.62 | |
| Fujifilm | 1.51 | |
| shein | 1.49 | |
| Chrysler | 1.49 | |
| Gymshark | 1.46 | |
| Marvel Entertainment | 1.41 | |
| CBS Television Studios | 1.39 | |
| Forever 21 | 1.38 | |
| Travelgram | 1.38 | |
| Pixar | 1.33 | |
| Sony | 1.29 | |
| SheInside | 1.28 | |
| Costco | 1.27 | |
| Starbucks | 1.24 | |
| Chipotle Mexican Grill | 1.23 | |
| McDonald's | 1.23 | |
| Vans | 1.22 | |
| Walt Disney | 1.21 | |
| Marvel | 1.20 | |
| Urban Decay Cosmetics | 1.19 | |
| Netflix | 1.17 | |
| musical.ly | 1.14 | |
| Coca-Cola | 1.13 | |
| Nikon | 1.12 | |
| Vogue | 1.10 | |
| Star Wars | 1.10 | |
| FashionNova | 1.09 | |
| National Geographic | 1.09 |
Official Profiles
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LoginArtist: vaultboy
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
