Vasco Rossi Brand Affinity ranks highest Elisabetta Franchi at 26.39% . Very Strong. Score DMDB 63.58% | Fanbase 56.68%

Vasco Rossi — pop artist from IT.

Vasco Rossi, born in Zocca in 1952, emerged as a prominent figure in Italian rock music since the late 1970s. His early albums showcased a blend of influences,…

Vasco Rossi

Recognizable

Country: IT | Gender: male | Artist ID: 11e81bc9-c4a5-a062-a154-a0369fe50396

Find Artist

Genres

popitalian adult popclassic italian poprockrock

Influential: 63.58% Fanbase: 56.68% Trending: 67.03%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Elisabetta Franchi • 26.39% • Very Strong

As of 2025-09-10

3,579,946

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 63.58% | Fanbase 56.68% | Trending 67.03% | CAREER STAGE: MAINSTREAM

Biography

Vasco Rossi, born in Zocca in 1952, emerged as a prominent figure in Italian rock music since the late 1970s. His early albums showcased a blend of influences, leading to wider recognition with hits like "Vita Spericolata." Despite personal challenges, Rossi's career continued to thrive with successful releases like Liberi Liberi and Gli Spari Sopra. His popularity as a rock star in Italy remained unrivaled, with monumental live performances and chart-topping albums throughout the decades.

In recent years, Rossi shifted focus to studio work, releasing acclaimed albums such as Vivere o Niente, L'altra Metà del Cielo, and Sono Innocente. His live concert recordings, like Tutto in una Notte: Live Kom 2015, have further solidified his status as a prominent figure in Italian music. Rossi's enduring appeal and chart-topping success in Italy have cemented his legacy as a significant figure in the country's rock music scene.

Report Date: 2025-09-10

Vasco Rossi builds repeat engagement among 25-34 & 18-24 audiences throughout ITALY, FRANCE, UNITED STATES. With a heavily male (63%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Youtube (13,471 avg views per post), while Instagram provides social proof in comments and saves. Affinities with Elisabetta Franchi, Liu Jo, Superga point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Vasco Rossi score 0.77% — Low bucket.

Brand: Elisabetta FranchiBrand: Liu JoBrand: Superga

Followers:3,579,946

Engagements:27,584

Rate:0.8%

Posts:5,929

Avg Likes:27,578

Avg Comments:322

Avg Views:13,471

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 3,579,946 · Engagements 27,584 · Rate 0.8% Posts 5,929 · Views 13,471 · Avg Likes 27,578 · Avg Comments 322 · Avg Views 13,471	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 34% 18-24: 26% 35-44: 22% 45-64: 15%	Largest: 25-34 (34%); next: 18-24 (26%)
Gender Split	Female: 37% Male: 63% Non-binary/Other: 0%	Skews male (63%)
Top Countries	ITALY (86%) FRANCE (2%) UNITED STATES (2%) GERMANY (1%) BRAZIL (1%)	Top regions: ITALY (86%), FRANCE (2%), UNITED STATES (2%)
Platform Engagement	Instagram: 26,920 avg likes/post · Youtube: 13,471 avg views/post	Best reach: Youtube 13,471 avg views; best engagement: Instagram 26,920 avg likes

Top Brand Affinities

Elisabetta Franchi

Score: 26.39

Liu Jo

Score: 19.91

Superga

Score: 19.42

Peroni

Score: 17.38

Miele

Score: 15.17

Brunello

Score: 12.54

Arezzo

Score: 11.27

Auchan

Score: 10.82

Alfa Romeo

Score: 10.06

Calzedonia

Score: 9.90

Campari

Score: 8.45

Selfiegram

Score: 8.07

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Top Brand Affinities

Brand	Category	Score
Elisabetta Franchi		26.39
Liu Jo		19.91
Superga		19.42
Peroni		17.38
Miele		15.17
Brunello		12.54
Arezzo		11.27
Auchan		10.82
Alfa Romeo		10.06
Calzedonia		9.90
Campari		8.45
Selfiegram		8.07
Emporio Armani		6.69
Dsquared		5.94
Pirelli		5.74
Ryanair		4.93
Fiat		4.89
Aperol		4.56
Armani		4.26
Kiko		3.96
Pizza Lover		3.86
Ducati		3.65
Lindt		3.50
Ray-Ban		3.30
Ferrari		3.04
Moschino		2.93
Nutella		2.60
Tiffany		2.53
Valentino		2.49
Montblanc		2.41
Carhartt		2.34
Fendi		2.26
Ferrero		2.22
Travelgram		2.15
Dolce & Gabbana		2.13
Snoopy And The Peanuts Gang		2.08
Polaroid		2.06
National Geographic		2.06
The North Face		2.02
Universal		2.01
Guinness		1.98
Bellagio		1.93
Versace		1.79
Polo Ralph Lauren		1.77
Pandora		1.76
Maserati		1.76
Yamaha		1.74
Bershka		1.70
Lego		1.60
musical.ly		1.54