Van der Graaf Generator

Van der Graaf Generator

Country: GB

Influence: 52.56% Fanbase: 27.96% Trending: 64.86% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

• — • —

As of 2025-09-12

13,500

Social Media Followers

As of 2025-09-12

00:00:00

Hours Airplay

2025-12-28 13:28:05 UTC

Genres

jazz & standardsjazz fusionavant-garde jazzrockart rockrockneo-progressiveprogressive rocksymphonic rockpsychedelic rockspace rockothersexperimental

Biography

An eye-opening trip to San Francisco's Haight-Ashbury during the summer of 1967 inspired British-born drummer Chris Judge Smith to compose a list of possible names for the rock group he wished to form. Upon his return to Manchester University, he began performing with singer/songwriter Peter Hammill and keyboardist Nick Peame; employing one of the names from Judge Smith's list, the band dubbed itself Van der Graaf Generator (after a machine that creates static electricity), eventually earning an intense cult following as one of the era's preeminent art rock groups.

Despite the early involvement of Judge Smith and Peame, the group found true success as a vehicle for Hammill, whose dark, existentialist lyrics made him the focus of considerable attention. After the release of the 1968 single "People You Were Going To," Judge Smith left Van der Graaf Generator, which by then consisted of Hammill, keyboardist Hugh Banton, bassist Keith Ellis, and drummer Guy Evans. The group soon split, and in 1968 Hammill entered the studio, ostensibly to record a solo album; however, he ultimately called in his ex-bandmates for assistance, and when The Aerosol Grey Machine appeared, it did so under the Van der Graaf Generator name.

Although Ellis was replaced by Nic Potter and woodwind player David Jackson, the reconstituted group continued on for 1969's Least We Can Do Is Wave to Each Other. After 1970's H to He, Who Am the Only One, Potter departed; the Generator recorded one more LP, 1971's Pawn Hearts, before Hammill left for a solo career, putting an end to the group. After five solo efforts, however, Hammill again re-formed Van der Graaf Generator in 1975 for Godbluff. Following a pair of 1976 albums, Still Life and World Record, Banton and Jackson exited; as simply Van der Graaf, the band recorded The Quiet Zone with new violinist Graham Smith. After a 1978 live set, Vital, the group officially disbanded, although most members made appearances on Hammill's subsequent solo records.

Twice during the '90s, Van der Graaf reunited for one-off gigs, and in 2005 released a reunion album, Present. Without Jackson, the trio of Hammill, Banton, and Evans recorded Trisector, which appeared in 2008. They appeared in concert frequently in 2009, and released another studio album, A Grounding in Numbers, in 2011. An album of studio jams and outtakes titled ALT followed a year later. The trio returned in 2016 with their 13th studio effort, Do Not Disturb. ~ Jason Ankeny, Rovi

Van der Graaf Generator Marketing Affinity & Brand Fit Data

Report Date: 2025-09-12

Van der Graaf Generator resonates most with 45-64 & 25-34 audiences and shows durable presence in UNITED STATES, ITALY, BRAZIL. With a heavily male (89%) skew, campaigns can carry a confident voice and visual identity. Youtube is the reach spine (177,516 avg views per post); Youtube is where fans co-sign. Affinity adjacency to leading lifestyle names makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Van der Graaf Generator score 30.15%Very Strong bucket.
Followers:13,500
Engagements:4,070
Rate:30.1%
Posts:1
Views:177,516
Avg Likes:3,751
Avg Comments:319
Avg Views:177,516

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 13,500 · Engagements 4,070 · Rate 30.1%
Posts 1 · Views 177,516 · Avg Likes 3,751 · Avg Comments 319 · Avg Views 177,516
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 45-64: 31%
25-34: 26%
35-44: 24%
18-24: 17%
Largest: 45-64 (31%); next: 25-34 (26%)
Gender Split Female: 11%
Male: 89%
Non-binary/Other: 0%
Skews male (89%)
Top Countries UNITED STATES (15%)
ITALY (12%)
BRAZIL (10%)
UNITED KINGDOM (6%)
CANADA (4%)
Top regions: UNITED STATES (15%), ITALY (12%), BRAZIL (10%)
Platform Engagement Youtube: 177,516 avg views/post Best reach: Youtube 177,516 avg views; best engagement: Youtube 3,751 avg likes

Top Brand Affinities

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Brand Category Score
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Artist: Van der Graaf Generator

Date Range: 2025-12-28 → 2025-12-28
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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