VALKA

VALKA

Country: CO | Gender: female

Influence: 50.10% Fanbase: 23.89% Trending: 63.21% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Bodytech • 23.82% • Very Strong

As of 2025-09-09

4,784,020

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 12:33:06 UTC

Genres

r&b, funk & soulrnbelectronicelectronicdance

Biography

Valeria García Calle, mejor conocida como Valka, es una cantante nacida en Medellín Colombia, reconocida por ser la voz de varios éxitos mundiales de la música electrónica, como “Me Provocas", "Amores (feat. Valka)" y "Me Elevas"; los cuales tienen millones de reproducciones en plataformas de streaming.

Se caracteriza por su versatilidad musical y por su voz inigualable, lo que la hacen visible en la escena musical y destacada ante la industria del entretenimiento. Su última apuesta musical es Veo, una canción profunda y potente en la que resalta su impecable interpretación que con seguridad afianzará a su actual comunidad de fans y atrapará millones de nuevos oyentes y seguidores.

VALKA Marketing Affinity & Brand Fit Data

Report Date: 2025-09-09

VALKA converts attention from 18-24 & 25-34 audiences across COLOMBIA, VENEZUELA, SPAIN. Audience shape is heavily male (59%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Tiktok at 200,000 avg views per post, with supportive conversation on Instagram. Shared audience with Bodytech, Movistar, LATAM underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist VALKA score 1.87%Moderate bucket.
Brand: BodytechBrand: MovistarBrand: LATAM
Followers:4,784,020
Engagements:89,449
Rate:1.9%
Posts:2,872
Views:202,010
Avg Likes:88,821
Avg Comments:431
Avg Views:202,010

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 4,784,020 · Engagements 89,449 · Rate 1.9%
Posts 2,872 · Views 202,010 · Avg Likes 88,821 · Avg Comments 431 · Avg Views 202,010
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 65%
25-34: 22%
13-17: 9%
35-44: 3%
Largest: 18-24 (65%); next: 25-34 (22%)
Gender Split Female: 41%
Male: 59%
Non-binary/Other: 0%
Skews male (59%)
Top Countries COLOMBIA (67%)
VENEZUELA (9%)
SPAIN (4%)
MEXICO (3%)
UNITED STATES (3%)
Top regions: COLOMBIA (67%), VENEZUELA (9%), SPAIN (4%)
Platform Engagement Instagram: 61,661 avg likes/post · Tiktok: 200,000 avg views/post · Youtube: 2,010 avg views/post Best reach: Tiktok 200,000 avg views; best engagement: Instagram 61,661 avg likes

Top Brand Affinities

Bodytech
Score: 23.82
Movistar
Score: 10.40
LATAM
Score: 8.54
New Era
Score: 8.08
Andis
Score: 6.45
American Airlines
Score: 5.79
Emporio Armani
Score: 5.43
Tomorrowland
Score: 5.41
Pioneer
Score: 5.40
VidaSana
Score: 4.45
Hugo Boss
Score: 4.29
G-shock
Score: 3.97
Brand Category Score
Bodytech 23.82
Movistar 10.40
LATAM 8.54
New Era 8.08
Andis 6.45
American Airlines 5.79
Emporio Armani 5.43
Tomorrowland 5.41
Pioneer 5.40
VidaSana 4.45
Hugo Boss 4.29
G-shock 3.97
Barber Shop Connect 3.52
Pull&Bear 3.43
ESPN 2.93
Ducati 2.76
Cafecito 2.66
Timberland 2.48
The North Face 2.46
Kodak 2.32
Fendi 2.23
Vans 2.09
Lacoste 2.07
Bershka 2.06
Versace 2.06
Sneakerhead 1.97
Tommy Hilfiger 1.97
FOREX 1.96
shein 1.91
UFC 1.90
Dolce & Gabbana 1.83
A Game of Tones 1.81
Budweiser 1.78
Harley-Davidson 1.73
Balenciaga 1.67
New Balance 1.61
SheInside 1.50
Tesla Motors 1.49
Maserati 1.44
Coachella 1.40
Red Bull 1.39
Xiaomi 1.36
Guess 1.35
Huawei 1.33
Coca-Cola 1.30
Mitsubishi Motors 1.29
Gymshark 1.26
Pepsi 1.24
SoundCloud 1.24
Lexus 1.18

Official Profiles

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Artist: VALKA

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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