Valeriy Meladze
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
651,819
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 11:42:12 UTC
Genres
Biography
Valeriy Meladze cuts through with 25-34 & 18-24 audiences and consistency across RUSSIA, UKRAINE, UNITED STATES. A heavily female (56%) profile rewards creative that treats fans like insiders. Performance peaks on Youtube with 233,950 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with Aeroflot, Massimo Dutti, Calzedonia, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 651,819 · Engagements 5,221 · Rate 0.8% Posts 513 · Views 233,950 · Avg Likes 5,092 · Avg Comments 191 · Avg Views 233,950 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 36% 18-24: 35% 35-44: 16% 45-64: 8% |
Largest: 25-34 (36%); next: 18-24 (35%) |
| Gender Split |
Female: 56% Male: 44% Non-binary/Other: 0% |
Skews female (56%) |
| Top Countries |
RUSSIA (38%) UKRAINE (20%) UNITED STATES (8%) GEORGIA (3%) KAZAKHSTAN (3%) |
Top regions: RUSSIA (38%), UKRAINE (20%), UNITED STATES (8%) |
| Platform Engagement | Instagram: 4,366 avg likes/post · Youtube: 233,950 avg views/post | Best reach: Youtube 233,950 avg views; best engagement: Instagram 4,366 avg likes |
Top Brand Affinities
Aeroflot
Massimo Dutti
Calzedonia
JACQUEMUS
Dyson
TOM FORD
Aperol
Stradivarius
Garnier
Hermès
Moschino
Victoria's Secret
| Brand | Category | Score |
|---|---|---|
| Aeroflot | 16.40 | |
| Massimo Dutti | 12.00 | |
| Calzedonia | 7.07 | |
| JACQUEMUS | 6.35 | |
| Dyson | 3.57 | |
| TOM FORD | 2.81 | |
| Aperol | 2.74 | |
| Stradivarius | 2.44 | |
| Garnier | 2.41 | |
| Hermès | 2.33 | |
| Moschino | 2.23 | |
| Victoria's Secret | 2.18 | |
| FIFA | 1.99 | |
| Dolce & Gabbana | 1.93 | |
| Yves Saint Laurent | 1.89 | |
| Bershka | 1.78 | |
| Guess | 1.71 | |
| Bellagio | 1.58 | |
| New Balance | 1.43 | |
| Vogue | 1.37 | |
| Louis Vuitton | 1.35 | |
| Snapseed | 1.33 | |
| Versace | 1.29 | |
| Michael Kors | 1.29 | |
| SWAROVSKI | 1.27 | |
| Sephora | 1.20 | |
| Balenciaga | 1.19 | |
| Zara | 1.17 | |
| NYX Cosmetics | 1.12 | |
| Chanel | 1.12 | |
| Burberry | 1.06 | |
| Calvin Klein | 1.05 | |
| Airbnb | 1.04 | |
| Cartier | 1.04 | |
| Christian Dior | 1.03 | |
| Pandora | 1.02 | |
| Paypal | 1.00 | |
| IKEA | 1.00 | |
| UFC | 0.98 | |
| Reebok | 0.91 | |
| Tiffany & Co | 0.91 | |
| H&M | 0.90 | |
| HBO | 0.88 | |
| Pepsi | 0.87 | |
| Puma | 0.84 | |
| Tesla Motors | 0.83 | |
| Mercedes-Benz | 0.83 | |
| Polaroid | 0.82 | |
| Prada | 0.81 | |
| Coca-Cola | 0.79 |
Official Profiles
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LoginArtist: Valeriy Meladze
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-01-01 05:00 UTC | Валерий Меладзе, Valeriy Meladze | Mandarin Oriental Jumeira, Dubai | Dubai, United Arab Emirates | |
| 2026-03-30 01:00 UTC | Valeriy Meladze | Uber Eats Music Hall | Berlin, Germany |
