V - Score DMDB 71.13% | Fanbase 75.44% | Trending 68.97%. 99% Brand Score for Casetify

V — pop artist from KR.

V — pop artist · from KR · SUPERSTAR. Explore profile, biography and music insights on Digital Music Database.

Influence: 71.13% Fanbase: 75.44% Trending: 68.97% Career Level: Superstar

Top Brand Affinity

Highest overlapping lifestyle brand

Casetify • 99.01% • Very Strong

As of 2025-09-27

71,854,760

Social Media Followers

As of 2025-09-27

00:00:00

Hours Airplay

2025-11-07 01:19:38 UTC

Genres

popk-popjazz popr&b, funk & souljazz funkasiankorean ost

Biography

V — pop artist · from KR · SUPERSTAR. Explore profile, biography and music insights on Digital Music Database.

Top Brand Affinities

Report Date: 2025-09-27

V resonates most with 18-24 & 25-34 audiences and shows durable presence in INDIA, INDONESIA, BRAZIL. With a heavily female (80%) skew, campaigns can carry a confident voice and visual identity. Youtube is the reach spine (29,484 avg views per post); Instagram is where fans co-sign. Affinity adjacency to Casetify, GENTLE MONSTER, Maison Kitsuné makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist V score 12.78% — Very Strong bucket.

Brand: CasetifyBrand: GENTLE MONSTERBrand: Maison Kitsuné

Followers:71,854,760

Engagements:9,182,106

Rate:12.8%

Posts:875

Avg Likes:9,181,563

Avg Comments:1,588

Avg Views:52,484

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 71,854,760 · Engagements 9,182,106 · Rate 12.8% Posts 875 · Views 52,484 · Avg Likes 9,181,563 · Avg Comments 1,588 · Avg Views 52,484	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 58% 25-34: 25% 13-17: 12% 35-44: 4%	Largest: 18-24 (58%); next: 25-34 (25%)
Gender Split	Female: 80% Male: 20% Non-binary/Other: 0%	Skews female (80%)
Top Countries	INDIA (21%) INDONESIA (8%) BRAZIL (8%) UNITED STATES (6%) PHILIPPINES (5%)	Top regions: INDIA (21%), INDONESIA (8%), BRAZIL (8%)
Platform Engagement	Instagram: 9,175,580 avg likes/post · Tiktok: 23,000 avg views/post · Youtube: 29,484 avg views/post	Best reach: Youtube 29,484 avg views; best engagement: Instagram 9,175,580 avg likes

Top Brand Affinities

Casetify

Score: 99.01

GENTLE MONSTER

Score: 91.58

Maison Kitsuné

Score: 34.14

Sulwhasoo

Score: 33.39

Armani Beauty

Score: 29.64

Maison Margiela

Score: 29.36

Jil Sander

Score: 28.20

SK-II

Score: 25.81

Jack In The Box

Score: 25.51

Loewe

Score: 25.30

Acne Studios

Score: 23.96

Glow Recipe

Score: 23.75

Brand	Category	Score
Casetify		99.01
GENTLE MONSTER		91.58
Maison Kitsuné		34.14
Sulwhasoo		33.39
Armani Beauty		29.64
Maison Margiela		29.36
Jil Sander		28.20
SK-II		25.81
Jack In The Box		25.51
Loewe		25.30
Acne Studios		23.96
Glow Recipe		23.75
Coach		23.41
Sandro		22.97
TOD's		22.88
Thom Browne		20.77
JACQUEMUS		19.94
Miu Miu		19.79
La Roche-Posay		17.31
Caudalie		16.70
Vivienne Westwood		15.37
Marni		13.56
Bottega Veneta		13.25
Onitsuka Tiger		13.10
Dyson		12.94
Laneíge		12.62
REVOLVE		12.52
Van Cleef & Arpels		12.09
Longchamp		11.86
NARS Cosmetics		11.17
Shiseido		10.62
Jean Paul Gaultier		10.38
Barbie		10.33
AstraZeneca		10.32
Alexander Wang		10.19
UNIQLO		9.56
shein		9.53
Guerlain		9.49
Carolina Herrera		9.35
Bulgari		9.13
Brandy Melville		8.95
Lancôme		8.93
SheInside		8.89
UGG		8.86
7-Eleven		8.62
Nivea		8.53
Kerastase		8.32
Christian Dior		8.24
Ferragamo		7.82
Tory Burch		7.75