Utada Hikaru Brand Affinity ranks highest Isetan at 28.90% . Very Strong. Score DMDB 71.93% | Fanbase 71.77%

Utada Hikaru — pop artist from US.

Hikaru Utada is a Japanese artist who gained prominence with their debut single "Automatic/time will tell" in December 1998, selling over two million copies at…

Utada Hikaru

Superstar

Country: US | Gender: non-binary | Artist ID: 39187ec8-b8d3-11e8-856b-525400009efb

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Genres

popj-popclassic j-popsoundtrack, stage & screenanimefolk & traditionaljapanese singer-songwriter

Influential: 71.93% Fanbase: 71.77% Trending: 72.02%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Isetan • 28.90% • Very Strong

As of 2025-09-10

3,449,337

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 71.93% | Fanbase 71.77% | Trending 72.02% | CAREER STAGE: SUPERSTAR

Biography

Hikaru Utada is a Japanese artist who gained prominence with their debut single "Automatic/time will tell" in December 1998, selling over two million copies at the age of 15. Their first album, First Love, released shortly after, set a record for the highest number of CDs sold in Japan. Utada's subsequent albums have consistently topped the charts. In 2019, their collaboration with Skrillex on the theme song for the video game KINGDOM HEARTS Ⅲ, "Face My Fears," became their first Billboard Top 100 hit in the US.

In 2021, Utada released an EP featuring the A.G. Cook co-produced single "One Last Kiss" and a self-cover of "Beautiful World (Da Capo Version)," both featured in the film EVANGELION:3.0+1.0 THRICE UPON A TIME (SHIN EVANGELION). Their 8th studio album, BAD MODE, was digitally released on January 19, 2022. Utada made their debut at Coachella in April 2022, as part of 88rising's showcase, HEAD IN THE CLOUDS FOREVER. To celebrate their 40th birthday, Utada hosted the livestreaming event "40 Dai-Wa-Iroiro♫," featuring 360 Reality Audio for an immersive sound experience.

Report Date: 2025-09-10

Utada Hikaru builds repeat engagement among 18-24 & 25-34 audiences throughout JAPAN, UNITED STATES, THAILAND. With a heavily male (57%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Youtube (87,421 avg views per post), while Instagram provides social proof in comments and saves. Affinities with Isetan, Jil Sander, Square Enix point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Utada Hikaru score 1.16% — Moderate bucket.

Brand: IsetanBrand: Jil SanderBrand: Square Enix

Followers:3,449,337

Engagements:39,974

Rate:1.2%

Posts:539

Avg Likes:39,779

Avg Comments:513

Avg Views:87,421

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 3,449,337 · Engagements 39,974 · Rate 1.2% Posts 539 · Views 87,421 · Avg Likes 39,779 · Avg Comments 513 · Avg Views 87,421	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 49% 25-34: 34% 35-44: 8% 13-17: 6%	Largest: 18-24 (49%); next: 25-34 (34%)
Gender Split	Female: 43% Male: 57% Non-binary/Other: 0%	Skews male (57%)
Top Countries	JAPAN (32%) UNITED STATES (19%) THAILAND (6%) TAIWAN (5%) INDONESIA (4%)	Top regions: JAPAN (32%), UNITED STATES (19%), THAILAND (6%)
Platform Engagement	Instagram: 35,637 avg likes/post · Youtube: 87,421 avg views/post	Best reach: Youtube 87,421 avg views; best engagement: Instagram 35,637 avg likes

Top Brand Affinities

Isetan

Score: 28.90

Jil Sander

Score: 27.46

Square Enix

Score: 21.05

Acne Studios

Score: 13.95

Loewe

Score: 13.38

Final Fantasy

Score: 13.12

Paul Smith

Score: 11.24

Arc'teryx

Score: 10.56

A.P.C.

Score: 9.97

GENTLE MONSTER

Score: 9.78

Maison Margiela

Score: 8.63

Snoopy And The Peanuts Gang

Score: 8.56

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Top Brand Affinities

Brand	Category	Score
Isetan		28.90
Jil Sander		27.46
Square Enix		21.05
Acne Studios		13.95
Loewe		13.38
Final Fantasy		13.12
Paul Smith		11.24
Arc'teryx		10.56
A.P.C.		9.97
GENTLE MONSTER		9.78
Maison Margiela		8.63
Snoopy And The Peanuts Gang		8.56
Gundam		8.51
Shake Shack		8.09
UNIQLO		7.80
New Era		7.60
Bandai Namco		7.53
Summit Entertainment		6.83
Shiseido		6.46
Bose		6.39
Vivienne Westwood		6.06
Panasonic		5.87
Capcom		5.53
Olympus		5.45
Miu Miu		4.74
Tiffany		4.54
Pokemon		4.52
Sega		4.12
The North Face		4.07
UberEATS		3.85
Dr. Martens		3.82
Hermès		3.78
TOM FORD		3.56
G-shock		3.48
Kodak		3.40
Leica		3.36
Costco		3.29
Carhartt		3.27
Nintendo		3.17
Star Wars		3.17
IKEA		3.10
New Balance		3.00
Tiffany & Co		2.88
Chanel		2.82
Pokemon Go		2.74
Stüssy		2.71
ASICS		2.65
Fujifilm		2.41
Amazon		2.40
Supreme		2.35