Uriah Heep
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
140,174
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 18:16:13 UTC
Genres
Biography
Originally operating under the moniker Spice, Byron and Box eventually recruited guitarist, keyboardist, and vocalist Ken Hensley, bassist Paul Newton, and drummer Nigel Olsson, and made the transition to Uriah Heep, whom fans often refer to as simply Heep. With Box and Byron handling most of the songwriting duties, the newly minted quintet debuted their bottom-heavy guitar- and organ-driven blend of bluesy sonic might and innovative hard rock on 1970's Very 'Eavy...Very 'Umble (called Uriah Heep in the U.S.), which was released on Vertigo Records. Initially panned by critics, the LP has since attained legendary status as an early heavy metal classic. Olsson would depart shortly after the album's release, making room for new drummer Keith Baker, who made his studio debut on the group's 1971 sophomore effort, Salisbury. The ambitious six-track set, which saw Hensley making a more substantial writing contribution, adopted a far more progressive stance than the band's previous outing, with the 16-minute title cut employing a 26-piece orchestra.
The group endured a flurry of lineup shake-ups -- Baker was replaced by Ian Clarke, whose role was then usurped by Lee Kerslake, while Gary Thain took over bass duties from Mark Clarke, who had succeeded Paul Newton shortly after the release of Look at Yourself in 1971 and before the arrival of their acclaimed fourth studio long-player, Demons and Wizards, in 1972. Widely praised as the band's breakthrough LP, it heralded a hugely successful run of albums (1972's The Magician's Birthday, 1973's Sweet Freedom, 1974's Wonderworld, and 1975's Return to Fantasy) that saw Uriah Heep perfect their gothic-infused metal and maintain a mostly stable lineup; future Asia frontman and King Crimson alum John Wetton joined the band on bass for the latter offering.
Wetton would stay on through 1976's fairly mainstream-sounding High and Mighty, but internal issues, due in part to David Byron's struggles with alcohol, were beginning to wear on the band. Wetton left the fold in 1977, and the group were forced to let Byron go, resulting in the release of Firefly, the first Uriah Heep effort to feature new vocalist John Lawton and former David Bowie bassist (and ex-Spider from Mars) Trevor Bolder, the latter of whom would stay with the group until his death in 2013. The band's sound began to change as well, with subsequent offerings like Fallen Angel and Conquest leaning more toward commercial AOR than progressive metal, though the band maintained a respectable level of popularity, especially in Germany. 1982 saw them enter into another phase, delivering a punchier, more pop-metal-oriented sound with Abominog, their 14th long-player and first of three outings to feature ex-Trapeze vocalist Peter Goalby.
While their audience declined as the years went on -- and pop culture norms waxed and waned -- Uriah Heep enjoyed a strong international presence, and continued to release quality albums via multiple lineup iterations that left Mick Box the sole original member. In 2017, the stalwart rockers began work on their 24th studio LP with Jay Ruston (Anthrax, Stone Sour). The result, Living the Dream, was issued in 2018 on Frontiers, and saw the group sticking to their tried-and-tested classic rock formula. Longtime drummer Lee Kerslake died on September 19, 2020, at the age of 73. Less than two months later, founding member Ken Hensley lost his life on November 4, 2020, following a brief illness; he was 75 years old. 2023 saw the release of the band's 25th full-length effort, Chaos & Colour, which featured a lineup consisting of Mick Box, Phil Lanzon, Bernie Shaw, Dave Rimmer, and Russell Gilbrook. ~ James Christopher Monger, Rovi
Uriah Heep commands interest from 45-64 & 25-34 audiences in UNITED STATES, BRAZIL, RUSSIA. With a heavily male (83%) base, collaborations tied to style, access, or drops tend to land. Youtube delivers predictable visibility (22,554 avg views per post); Instagram delivers the receipts in replies and shares. Affinity overlap with Ampeg, Live Nation, Akg points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 140,174 · Engagements 1,936 · Rate 1.4% Posts 751 · Views 23,540 · Avg Likes 1,804 · Avg Comments 116 · Avg Views 23,540 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
45-64: 34% 25-34: 25% 35-44: 25% 18-24: 14% |
Largest: 45-64 (34%); next: 25-34 (25%) |
| Gender Split |
Female: 17% Male: 83% Non-binary/Other: 0% |
Skews male (83%) |
| Top Countries |
UNITED STATES (18%) BRAZIL (13%) RUSSIA (7%) ROMANIA (5%) GERMANY (4%) |
Top regions: UNITED STATES (18%), BRAZIL (13%), RUSSIA (7%) |
| Platform Engagement | Instagram: 1,009 avg likes/post · Tiktok: 986 avg views/post · Youtube: 22,554 avg views/post | Best reach: Youtube 22,554 avg views; best engagement: Instagram 1,009 avg likes |
Top Brand Affinities
Ampeg
Live Nation
Akg
Sennheiser
MOOG
MTV
Pilsner Urquell
Jack Daniels
Movistar
Spotify Music
Harley-Davidson
Warner Bros
| Brand | Category | Score |
|---|---|---|
| Ampeg | 35.86 | |
| Live Nation | 29.73 | |
| Akg | 17.75 | |
| Sennheiser | 16.64 | |
| MOOG | 15.51 | |
| MTV | 5.53 | |
| Pilsner Urquell | 5.44 | |
| Jack Daniels | 5.37 | |
| Movistar | 4.72 | |
| Spotify Music | 4.68 | |
| Harley-Davidson | 4.39 | |
| Warner Bros | 3.96 | |
| Itaipava | 3.71 | |
| Columbia Pictures | 3.68 | |
| Chrysler | 3.64 | |
| Budweiser | 3.56 | |
| NBC | 3.53 | |
| Heinz | 3.49 | |
| Olympus | 3.41 | |
| Tesla Motors | 3.22 | |
| Paramount Pictures | 3.13 | |
| The Witcher | 2.94 | |
| Omega | 2.93 | |
| AMC | 2.91 | |
| Guinness | 2.85 | |
| Cadillac | 2.82 | |
| Monster Beverage | 2.79 | |
| Heineken | 2.74 | |
| NHL | 2.73 | |
| Star Wars | 2.58 | |
| BBC | 2.54 | |
| Philips | 2.38 | |
| HBO | 2.17 | |
| Lollapalooza | 2.11 | |
| Activision Blizzard | 2.01 | |
| Yamaha | 1.97 | |
| Jaguar | 1.96 | |
| Showtime | 1.84 | |
| Pixar | 1.72 | |
| WWE | 1.71 | |
| Sony | 1.59 | |
| Lego | 1.58 | |
| Amazon | 1.56 | |
| Volvo | 1.53 | |
| Fiat | 1.53 | |
| Nikon | 1.48 | |
| Paypal | 1.43 | |
| Microsoft | 1.36 | |
| McLaren | 1.35 | |
| Nintendo | 1.34 |
Official Profiles
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LoginArtist: Uriah Heep
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-01-23 03:00 UTC | Uriah Heep | YO-TALO | Tampere, Finland | |
| 2026-01-24 03:00 UTC | Uriah Heep | Logomo Oy | Turku, Finland | |
| 2026-01-25 03:00 UTC | Uriah Heep | JYVÄSKYLÄN PAVILJONKI | Jyväskylä, Finland | |
| 2026-01-26 03:00 UTC | Uriah Heep | Helsinki Ice Hall | Helsinki, Finland | |
| 2026-01-28 03:30 UTC | Uriah Heep, Heavy Pettin’, Heavy Petting | Göta Lejon | Stockholm, Sweden | |
| 2026-01-31 02:00 UTC | Uriah Heep, Heavy Pettin’ | Trädgårn | Gothenburg, Sweden | |
| 2026-02-02 03:00 UTC | Uriah Heep | Oslo Konserthus | Oslo, Norway | |
| 2026-02-03 03:00 UTC | Uriah Heep | Kuppelhallen | Stavanger, Norway | |
| 2026-02-04 03:00 UTC | Uriah Heep | Grieghallen | Bergen, Norway | |
| 2026-02-04 03:30 UTC | Uriah Heep, Grieghallen | Grieghallen, Griegsalen | Bergen, Norway | |
| 2026-02-05 03:00 UTC | Uriah Heep | Olavshallen | Trondheim, Norway | |
| 2026-02-07 03:00 UTC | Uriah Heep, Heavy Pettin’ | Science Village Hall | Lund, Sweden | |
| 2026-02-07 03:00 UTC | Uriah Heep, Heavy Petting | Scinece Village Hall | Lund, Sweden | |
| 2026-02-08 03:00 UTC | Uriah Heep | Musikhuset Esbjerg | Esbjerg Municipality, Denmark | |
| 2026-02-10 03:00 UTC | Uriah Heep | DR Koncerthuset | Copenhagen, Denmark | |
| 2026-02-23 16:00 UTC | Rock Legends Cruise 2026 | Liberty of the Seas | Fort Lauderdale, United States | — |















