Upon a Burning Body
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-13
130,270
Social Media Followers
As of 2025-09-13
00:00:00
Hours Airplay
2025-12-07 11:34:58 UTC
Genres
Biography
Now with Seek & Strike, the band strives forward delivering their most honest and crushing metal experience yet, Southern Hostility. No gimmicks, no hard sell, just straight up Texas style, American, metal.
Upon a Burning Body builds repeat engagement among 25-34 & 18-24 audiences throughout UNITED STATES, CANADA, UNITED KINGDOM. With a heavily male (81%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Youtube (11,143 avg views per post), while Youtube provides social proof in comments and saves. Affinities with Impericon, Mapfre, Live Nation point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 130,270 · Engagements 1,173 · Rate 0.9% Posts 2,723 · Views 11,143 · Avg Likes 1,118 · Avg Comments 53 · Avg Views 11,143 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 42% 18-24: 41% 35-44: 11% 45-64: 3% |
Largest: 25-34 (42%); next: 18-24 (41%) |
| Gender Split |
Female: 19% Male: 81% Non-binary/Other: 0% |
Skews male (81%) |
| Top Countries |
UNITED STATES (52%) CANADA (5%) UNITED KINGDOM (4%) BRAZIL (4%) GERMANY (3%) |
Top regions: UNITED STATES (52%), CANADA (5%), UNITED KINGDOM (4%) |
| Platform Engagement | Instagram: 460 avg likes/post · Youtube: 11,143 avg views/post | Best reach: Youtube 11,143 avg views; best engagement: Youtube 658 avg likes |
Top Brand Affinities
Impericon
Mapfre
Live Nation
Ampeg
Hot Topic
Arctic Fox hair Color
Zumiez
Miller Lite
Crown Royal
Vapelyfe
Monster Beverage
Dr Pepper
| Brand | Category | Score |
|---|---|---|
| Impericon | 201.60 | |
| Mapfre | 33.72 | |
| Live Nation | 28.61 | |
| Ampeg | 25.47 | |
| Hot Topic | 20.27 | |
| Arctic Fox hair Color | 19.06 | |
| Zumiez | 17.25 | |
| Miller Lite | 15.40 | |
| Crown Royal | 13.01 | |
| Vapelyfe | 11.28 | |
| Monster Beverage | 10.55 | |
| Dr Pepper | 10.30 | |
| Fallout | 9.88 | |
| Borderlands | 9.11 | |
| Jim Beam | 8.96 | |
| Hoonigan | 8.93 | |
| Taco Bell | 8.81 | |
| Sennheiser | 8.76 | |
| Amazon Music | 8.28 | |
| Pro Tools | 7.65 | |
| Jagermeister | 7.38 | |
| Bud Light | 7.21 | |
| Mortal Kombat | 6.97 | |
| The Last of Us | 6.67 | |
| Pontiac | 6.54 | |
| Jameson | 6.41 | |
| GameStop | 6.34 | |
| WW | 6.24 | |
| Diablo | 6.09 | |
| Capcom | 5.74 | |
| Verizon | 5.65 | |
| Vans | 5.61 | |
| Final Fantasy | 5.58 | |
| God of War | 5.55 | |
| Power Rangers | 5.47 | |
| Comedy Central | 5.07 | |
| RAZER | 5.00 | |
| Bethesda Softworks | 4.94 | |
| Jack Daniels | 4.90 | |
| Resident Evil | 4.89 | |
| NHL | 4.85 | |
| AMC | 4.80 | |
| Coors | 4.71 | |
| Spotify Music | 4.68 | |
| Budweiser | 4.67 | |
| WWE | 4.36 | |
| Xbox | 4.28 | |
| Sega | 4.28 | |
| Pokemon Go | 4.26 | |
| Ubisoft | 4.22 |
Official Profiles
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LoginArtist: Upon a Burning Body
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-08 02:30 UTC | Upon a Burning Body, The Browning, Lockjaw | Beer City Music Hall | Oklahoma City, United States | |
| 2025-12-12 02:30 UTC | Upon a Burning Body, The Browning, Lockjaw | Scout Bar | Houston, United States | |
| 2025-12-13 02:30 UTC | Upon a Burning Body, The Browning, Lockjaw | Vibes Event Center | San Antonio, United States | |
| 2025-12-14 02:00 UTC | Upon a Burning Body | House of Rock - Come and Take It Productions | Corpus Christi, United States | |
| 2025-12-14 02:30 UTC | Upon a Burning Body, The Browning, Lockjaw | House Of Rock | Corpus Christi, United States | |
| 2025-12-15 02:00 UTC | Upon a Burning Body, The Browning, Lockjaw | Come and Take It Live | Austin, United States |
