Unwound
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
32,339
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 20:54:52 UTC
Genres
Biography
Unwound formed in 1991 and originally consisted of guitarist/vocalist Justin Trosper, bassist Vern Rumsey, and drummer Brandt Sandeno. The trio toiled for several years locally, recording two singles for Olympia-based label Kill Rock Stars and one for Gravity Records before recording a full-length album in 1992. The album would be shelved until a few years later, primarily due to Sandeno's departure from the band shortly after its recording. Sandeno was replaced by former Witchy Poo member Sara Lund, who had recently migrated to Olympia from her home in Bloomington, Indiana. Lund's staccato rhythms and unique style gelled perfectly with Trosper's melancholic feedback squalls, and the band quickly set to work writing new material.
The first set of songs to materialize became 1993's Fake Train, the first Unwound album to actually see release, as well as the first full-length release on Kill Rock Stars, which had been issuing mostly 7"s up until then. Unwound's mixture of dreamy textural guitar haze and venomous punk catharsis caught on and they quickly set out on what would become years of constant touring, opting for all-ages shows as often as possible. Albums came quickly for much of the band's lifespan, including 1994's New Plastic Ideas, 1995's The Future of What, 1996's Repetition, and 1998's Challenge for a Civilized Society, as well as a slew of singles, EPs, and various side projects happening at the same time as the ever busy Unwound. In 1995, their growing popularity led to enough demand for their long-canned 1992 album with Sandeno to see its release on Rumsey's Punk in My Vitamins? label.
Unwound's constant creative output saw them incorporating more expansive ideas into what would be their last studio album, 2001's Leaves Turn Inside You, which took what had been stylistic flirtations with non-punk elements like synthesizers and free jazz saxophones on recent albums into more daring places of composition and production. For the subsequent tour, which lasted through 2002, the band expanded its lineup to include additional guitarist David Scott Stone, as well as bringing back original drummer Sandeno to play various instruments as specific songs required them.
The band broke up on April 1, 2002, leaving behind enormous amounts of unreleased material that would trickle out in the years to come on various post-breakup releases such as 2012's Live Leaves, an album that presented recordings from various stops of their final tour. In 2013 the members of the band licensed their back catalog to the Numero Group, which set about work on a series of elaborate reissue box sets, each chronicling key periods in Unwound's development with extensive liner notes, unreleased material, and repackaging of their original albums. These sets began with 2013's Kid Is Gone, which collected the earliest, rawest demos, radio sessions, and singles the band had to offer from its basement days with Sandeno. Two more volumes arrived in 2014; Rat Conspiracy collected Fake Train, New Plastic Ideas, and singles released during their earliest days with Lund, and No Energy focused on the mid-'90s period that found the band offering The Future of What and Repetition. Numero Group closed out their Unwound reissue series in September 2015 with Empire, which collected Challenge for a Civilized Society and Leaves Turn Inside You, along with relevant singles, demos, and unreleased studio masters. Bassist Vern Rumsey died on August 6, 2020 at the age of 47. In 2022, Lund and Trosper re-formed Unwound with Karp bassist Jared Warren and keyboardist/guitarist Scott Seckington, who had collaborated with the founding Unwound members in the band Nocturnal Habits. In their newly reconfigured lineup, the band embarked on a tour in 2023. The following year, Numero Group continued their reissue campaign with a re-release of A Single History 1991-2001, a compilation of Unwound's non-album singles that expanded the concept of a similar compilation originally released in 1999 and which only included singles up until 1997. ~ Fred Thomas, Rovi
Unwound stands out with 25-34 & 18-24 audiences across UNITED STATES, UNITED KINGDOM, CANADA. The profile is heavily male (88%), and content lands hardest on Youtube, where posts average 3,468 avg views per post. Instagram sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with Ampeg, MOOG, Mixcloud, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes Unwound a low-friction choice for campaigns that need fast awareness and credible adoption.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 32,339 · Engagements 1,176 · Rate 3.6% Posts 195 · Views 3,468 · Avg Likes 1,164 · Avg Comments 23 · Avg Views 3,468 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 49% 18-24: 24% 35-44: 16% 45-64: 7% |
Largest: 25-34 (49%); next: 18-24 (24%) |
| Gender Split |
Female: 12% Male: 88% Non-binary/Other: 0% |
Skews male (88%) |
| Top Countries |
UNITED STATES (69%) UNITED KINGDOM (5%) CANADA (3%) ITALY (2%) SPAIN (2%) |
Top regions: UNITED STATES (69%), UNITED KINGDOM (5%), CANADA (3%) |
| Platform Engagement | Instagram: 1,086 avg likes/post · Youtube: 3,468 avg views/post | Best reach: Youtube 3,468 avg views; best engagement: Instagram 1,086 avg likes |
Top Brand Affinities
Ampeg
MOOG
Mixcloud
Ableton
Xerox
Paramount Pictures
Spotify Music
Hurley
Kodak
Kickstarter
Nixon
Coors
| Brand | Category | Score |
|---|---|---|
| Ampeg | 56.00 | |
| MOOG | 42.70 | |
| Mixcloud | 21.51 | |
| Ableton | 8.92 | |
| Xerox | 8.66 | |
| Paramount Pictures | 7.46 | |
| Spotify Music | 6.86 | |
| Hurley | 6.53 | |
| Kodak | 6.22 | |
| Kickstarter | 5.22 | |
| Nixon | 4.69 | |
| Coors | 4.57 | |
| Lollapalooza | 4.40 | |
| SoundCloud | 4.37 | |
| Polaroid | 4.36 | |
| FedEx | 3.97 | |
| Fujifilm | 3.87 | |
| Coachella | 3.66 | |
| Warner Bros | 3.59 | |
| Columbia Pictures | 3.55 | |
| Holden | 3.44 | |
| Emporium | 3.37 | |
| Tinder | 3.36 | |
| Busch | 2.82 | |
| Cadillac | 2.76 | |
| Panasonic | 2.66 | |
| MTV | 2.63 | |
| Carhartt | 2.61 | |
| Dr. Martens | 2.56 | |
| Airbnb | 2.51 | |
| WWE | 2.48 | |
| Philips | 2.41 | |
| Showtime | 2.40 | |
| Pixar | 2.32 | |
| Paypal | 2.26 | |
| Pepsi | 2.07 | |
| Nintendo | 1.96 | |
| Guinness | 1.91 | |
| Snoopy And The Peanuts Gang | 1.90 | |
| Jaguar | 1.85 | |
| Sprite | 1.84 | |
| Lush | 1.79 | |
| Walmart | 1.79 | |
| Costco | 1.76 | |
| Beats Electronics | 1.75 | |
| The Olympic Games | 1.71 | |
| Vans | 1.64 | |
| Activision Blizzard | 1.56 | |
| Transformers | 1.55 | |
| Star Wars | 1.55 |
Official Profiles
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LoginArtist: Unwound
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Top 10 Songs Played Today
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Total Streams (2025-09-29)
Total: 159,727
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
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156,430 | 97.94% |
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2,912 | 1.82% |
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385 | 0.24% |
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0 | 0.00% |
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0 | 0.00% |
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0 | 0.00% |
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0 | 0.00% |
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0 | 0.00% |
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0 | 0.00% |
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















