Unlike Pluto

Unlike Pluto — pop artist from US.

Unlike Pluto (aka Armond) is a Producer/Singer/Songwriter from Atlanta, based in Los Angeles. Pluto began teaching himself how to play the piano at the age of…

Influence: 60.29% Fanbase: 43.77% Trending: 68.55% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

iHeartRaves • 44.01% • Very Strong

As of 2025-09-14

42,028

Social Media Followers

As of 2025-09-14

00:00:00

Hours Airplay

2025-12-07 10:02:59 UTC

Genres

popindie poptimismpopmainstream poprockmodern rockrockalternativealt zmodern alternative rockelectronicelectronicbass trapdance

Biography

Unlike Pluto (aka Armond) is a Producer/Singer/Songwriter from Atlanta, based in Los Angeles. Pluto began teaching himself how to play the piano at the age of 5. His obsession with music leads him to learn the guitar, drums, & for the heck of it, clarinet. Throughout Pluto’s childhood, he began navigating through different genres of music, starting with rock, country, folk, screamo, and most recently electronic/dance music. His experiences in all of these genres can be heard in his most recent releases, utilizing real instruments, his own vocals, and classic songwriting techniques.
Discord - discord.gg/up
Merch - https://shop.unlikepluto.com/
[email protected]

Top Brand Affinities

Report Date: 2025-09-14

Unlike Pluto connects with 18-24 & 25-34 audiences and shows durable traction across UNITED STATES, BRAZIL, CANADA. With a heavily male (65%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Instagram, where posts average 1,551 avg likes per post; Instagram adds dependable engagement depth. Overlap with iHeartRaves, Ableton, Trancefamily highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Unlike Pluto moves culture in the exact lanes many lifestyle marketers need.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Unlike Pluto score 3.69% — Very Strong bucket.

Brand: iHeartRavesBrand: AbletonBrand: Trancefamily

Followers:42,028

Engagements:1,551

Rate:3.7%

Posts:84

Avg Likes:1,551

Avg Comments:50

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 42,028 · Engagements 1,551 · Rate 3.7% Posts 84 · Views 0 · Avg Likes 1,551 · Avg Comments 50 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 49% 25-34: 37% 35-44: 7% 13-17: 6%	Largest: 18-24 (49%); next: 25-34 (37%)
Gender Split	Female: 35% Male: 65% Non-binary/Other: 0%	Skews male (65%)
Top Countries	UNITED STATES (35%) BRAZIL (5%) CANADA (4%) GERMANY (4%) UNITED KINGDOM (4%)	Top regions: UNITED STATES (35%), BRAZIL (5%), CANADA (4%)
Platform Engagement	Instagram: 1,551 avg likes/post	best engagement: Instagram 1,551 avg likes

Top Brand Affinities

iHeartRaves

Score: 44.01

Ableton

Score: 33.61

Trancefamily

Score: 15.42

Five Nights at Freddy's

Score: 15.35

Mixcloud

Score: 15.24

Pioneer

Score: 14.29

Riot Games

Score: 13.98

Akai

Score: 13.36

SoundCloud

Score: 11.71

Tomorrowland

Score: 10.85

Persona 5

Score: 10.84

Hot Topic

Score: 10.06

Brand	Category	Score
iHeartRaves		44.01
Ableton		33.61
Trancefamily		15.42
Five Nights at Freddy's		15.35
Mixcloud		15.24
Pioneer		14.29
Riot Games		13.98
Akai		13.36
SoundCloud		11.71
Tomorrowland		10.85
Persona 5		10.84
Hot Topic		10.06
Borderlands		9.75
The Last of Us		9.22
Outlast		8.70
Square Enix		8.53
Life Is Strange		8.37
Resident Evil		7.91
RAZER		7.21
League of Legends		6.59
SpeedPaint		6.37
God of War		6.27
DeviantArt		6.19
Beats Electronics		6.01
Mortal Kombat		5.29
Ubisoft		4.92
Fallout		4.88
Lollapalooza		4.76
Need for Speed		4.45
Sega		4.45
Spotify Music		4.41
Counter-Strike		4.40
Coachella		4.37
Final Fantasy		4.09
ASUS		4.04
Activision Blizzard		4.03
Cartoon Network		4.02
Bethesda Softworks		3.98
Nvidia		3.79
The Witcher		3.72
Prismacolor		3.61
Faber-Castell		3.29
Pokemon Go		3.28
AMC		3.10
Comedy Central		3.09
Nintendo		3.02
Intel		2.74
Adobe		2.61
Dr. Martens		2.55
Paramount Pictures		2.48