Unghetto Mathieu
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
2,765,760
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 11:30:42 UTC
Genres
Biography
-Big things start small 🍯
Unghetto Mathieu reliably reaches 18-24 & 25-34 audiences in UNITED STATES, CANADA, SOUTH AFRICA. The base is heavily male (58%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Youtube (593,879 avg views per post); Youtube layers on depth and replies. The audience sits near Sprayground, Spinrilla, Palm Angels, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 2,765,760 · Engagements 21,847 · Rate 0.8% Posts 314 · Views 593,879 · Avg Likes 19,999 · Avg Comments 1,381 · Avg Views 593,879 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 59% 25-34: 25% 13-17: 11% 35-44: 4% |
Largest: 18-24 (59%); next: 25-34 (25%) |
| Gender Split |
Female: 42% Male: 58% Non-binary/Other: 0% |
Skews male (58%) |
| Top Countries |
UNITED STATES (68%) CANADA (4%) SOUTH AFRICA (3%) JAMAICA (2%) UNITED KINGDOM (2%) |
Top regions: UNITED STATES (68%), CANADA (4%), SOUTH AFRICA (3%) |
| Platform Engagement | Instagram: 170 avg likes/post · Youtube: 593,879 avg views/post | Best reach: Youtube 593,879 avg views; best engagement: Youtube 19,829 avg likes |
Top Brand Affinities
Sprayground
Spinrilla
Palm Angels
True Religion
Pontiac
Kappa
Kodak
FashionNova
Champion
SoundCloud
Alexander McQueen
Hot Topic
| Brand | Category | Score |
|---|---|---|
| Sprayground | 37.59 | |
| Spinrilla | 26.39 | |
| Palm Angels | 24.45 | |
| True Religion | 15.93 | |
| Pontiac | 9.91 | |
| Kappa | 8.42 | |
| Kodak | 8.18 | |
| FashionNova | 7.15 | |
| Champion | 7.01 | |
| SoundCloud | 6.71 | |
| Alexander McQueen | 5.71 | |
| Hot Topic | 5.67 | |
| boohoo | 4.92 | |
| Moncler | 4.59 | |
| ESPN | 4.50 | |
| UGG | 4.41 | |
| Supreme | 4.07 | |
| Hennessy | 3.89 | |
| MTV | 3.50 | |
| Gatorade | 3.29 | |
| Balenciaga | 3.25 | |
| NBA | 3.18 | |
| Fendi | 3.08 | |
| Rolex | 3.06 | |
| Fila | 2.97 | |
| Polo Ralph Lauren | 2.89 | |
| Philips | 2.89 | |
| Timberland | 2.59 | |
| Beats Electronics | 2.48 | |
| Sprite | 2.45 | |
| shein | 2.43 | |
| Gucci | 2.40 | |
| Walmart | 2.19 | |
| ASOS | 2.16 | |
| Hollister Co | 2.12 | |
| Sneakerhead | 2.11 | |
| Lacoste | 2.08 | |
| SheInside | 2.03 | |
| Forever 21 | 2.01 | |
| Calvin Klein | 1.91 | |
| Louis Vuitton | 1.86 | |
| Los Angeles Lakers | 1.85 | |
| Vans | 1.76 | |
| Under Armour | 1.74 | |
| Tommy Hilfiger | 1.74 | |
| New Balance | 1.73 | |
| The North Face | 1.67 | |
| Grand Theft Auto | 1.66 | |
| Nike | 1.64 | |
| NFL | 1.64 |
Official Profiles
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LoginArtist: Unghetto Mathieu
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
