Umek

Umek — electronic artist from SI.

Uroš Umek, aka Umek, is a Slovenian DJ and producer who has been active since the early '90s. Born and raised in Ljubljana, Umek was originally drawn to acid…

Influence: 64.69% Fanbase: 63.97% Trending: 65.05% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

— • — • —

As of 2025-09-08

106,645

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-31 05:28:11 UTC

Genres

electronicdanceminimal technotech housetechnodark technoraw technoslovenian electronicelectronic

Biography

Uroš Umek, aka Umek, is a Slovenian DJ and producer who has been active since the early '90s. Born and raised in Ljubljana, Umek was originally drawn to acid house, but he eventually converted to techno and quickly developed his stark, aggressive approach to the genre. He has released 12" singles and EPs on dozens of labels, including several he either founded or co-founded, such as Consumer Recreation, Recycled Loops, Astros Discos, and 1605. Among his most notable albums and commercial DJ mixes are On Monoïd (Monoïd, 1999), Neuro (Tehnika, 2002), Umek? Hell Yeah (Hell Yeah, 2009), Responding to Dynamic (1605, 2010), and two volumes of Toolroom Knights (Toolroom, 2010 and 2013). Additionally, he has remixed tracks by the likes of Space DJ'z, Speedy J, the Advent, and Depeche Mode. He claims to play over 100 gigs, all over the globe, on an annual basis. ~ Andy Kellman

Top Brand Affinities

Report Date: 2025-09-08

Umek reaches 18-24 & 25-34 audiences concentrated in MEXICO, SPAIN, UNITED STATES. The demographic tilt is heavily male (88%), making the message easy to tune without losing breadth. Tiktok delivers the top exposure at 4,016 avg views per post, and Tiktok maintains ongoing rapport. Affinity proximity to leading lifestyle names suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Umek score 0.29% — Low bucket.

Followers:106,645

Engagements:314

Rate:0.3%

Posts:1,946

Avg Likes:282

Avg Comments:27

Avg Views:6,055

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 106,645 · Engagements 314 · Rate 0.3% Posts 1,946 · Views 6,055 · Avg Likes 282 · Avg Comments 27 · Avg Views 6,055	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 45% 25-34: 41% 35-44: 9% 13-17: 3%	Largest: 18-24 (45%); next: 25-34 (41%)
Gender Split	Female: 12% Male: 88% Non-binary/Other: 0%	Skews male (88%)
Top Countries	MEXICO (10%) SPAIN (9%) UNITED STATES (6%) GERMANY (6%) HUNGARY (5%)	Top regions: MEXICO (10%), SPAIN (9%), UNITED STATES (6%)
Platform Engagement	Tiktok: 4,016 avg views/post · Youtube: 2,039 avg views/post	Best reach: Tiktok 4,016 avg views; best engagement: Tiktok 185 avg likes