Umek

Umek

Country: SI | Gender: male

Influence: 64.69% Fanbase: 63.97% Trending: 65.05% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

• — • —

As of 2025-09-08

106,645

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-31 05:28:11 UTC

Genres

electronicdanceminimal technotech housetechnodark technoraw technoslovenian electronicelectronic

Biography

Uroš Umek, aka Umek, is a Slovenian DJ and producer who has been active since the early '90s. Born and raised in Ljubljana, Umek was originally drawn to acid house, but he eventually converted to techno and quickly developed his stark, aggressive approach to the genre. He has released 12" singles and EPs on dozens of labels, including several he either founded or co-founded, such as Consumer Recreation, Recycled Loops, Astros Discos, and 1605. Among his most notable albums and commercial DJ mixes are On Monoïd (Monoïd, 1999), Neuro (Tehnika, 2002), Umek? Hell Yeah (Hell Yeah, 2009), Responding to Dynamic (1605, 2010), and two volumes of Toolroom Knights (Toolroom, 2010 and 2013). Additionally, he has remixed tracks by the likes of Space DJ'z, Speedy J, the Advent, and Depeche Mode. He claims to play over 100 gigs, all over the globe, on an annual basis. ~ Andy Kellman

Umek Marketing Affinity & Brand Fit Data

Report Date: 2025-09-08

Umek reaches 18-24 & 25-34 audiences concentrated in MEXICO, SPAIN, UNITED STATES. The demographic tilt is heavily male (88%), making the message easy to tune without losing breadth. Tiktok delivers the top exposure at 4,016 avg views per post, and Tiktok maintains ongoing rapport. Affinity proximity to leading lifestyle names suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Umek score 0.29%Low bucket.
Followers:106,645
Engagements:314
Rate:0.3%
Posts:1,946
Views:6,055
Avg Likes:282
Avg Comments:27
Avg Views:6,055

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 106,645 · Engagements 314 · Rate 0.3%
Posts 1,946 · Views 6,055 · Avg Likes 282 · Avg Comments 27 · Avg Views 6,055
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 45%
25-34: 41%
35-44: 9%
13-17: 3%
Largest: 18-24 (45%); next: 25-34 (41%)
Gender Split Female: 12%
Male: 88%
Non-binary/Other: 0%
Skews male (88%)
Top Countries MEXICO (10%)
SPAIN (9%)
UNITED STATES (6%)
GERMANY (6%)
HUNGARY (5%)
Top regions: MEXICO (10%), SPAIN (9%), UNITED STATES (6%)
Platform Engagement Tiktok: 4,016 avg views/post · Youtube: 2,039 avg views/post Best reach: Tiktok 4,016 avg views; best engagement: Tiktok 185 avg likes

Top Brand Affinities

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Brand Category Score
Affinity data is not available yet for this artist. Use the “View Social Media Report” button above to see current social stats.

Official Profiles

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Artist: Umek

Date Range: 2025-12-31 → 2025-12-31
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Top 10 Songs Played Today

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Total Streams (2025-09-17)

Total: 440,907

PLATFORM TOTAL %
Spotify Spotify 254,709 57.77%
Last.fm Last.fm 186,198 42.23%
Anghami Anghami 0 0.00%
Audiomack Audiomack 0 0.00%
Jiosaavn Jiosaavn 0 0.00%
Pandora Pandora 0 0.00%
Tidal Tidal 0 0.00%
Yandex Yandex 0 0.00%
YouTube Artist YouTube Artist 0 0.00%

Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC) Event Venue Location Tickets
No upcoming concerts found.

Trending Artist