Umberto Tozzi
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-22
244,994
Social Media Followers
As of 2025-09-22
00:00:00
Hours Airplay
2025-12-07 11:02:35 UTC
Genres
Biography
Umberto Tozzi is a clear fit for 25-34 & 35-44 audiences with strength across ITALY, FRANCE, SPAIN. The audience is heavily male (59%), so messaging can confidently lean into identity, fashion, and status. Youtube remains the best top-of-funnel driver (9,019 avg views per post); Instagram builds the community layer. Affinity data highlights Warner Music, Elisabetta Franchi, Liu Jo, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 244,994 · Engagements 1,419 · Rate 0.6% Posts 955 · Views 9,019 · Avg Likes 1,395 · Avg Comments 56 · Avg Views 9,019 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 31% 35-44: 25% 18-24: 23% 45-64: 19% |
Largest: 25-34 (31%); next: 35-44 (25%) |
| Gender Split |
Female: 41% Male: 59% Non-binary/Other: 0% |
Skews male (59%) |
| Top Countries |
ITALY (40%) FRANCE (9%) SPAIN (4%) COLOMBIA (4%) BELGIUM (3%) |
Top regions: ITALY (40%), FRANCE (9%), SPAIN (4%) |
| Platform Engagement | Instagram: 1,205 avg likes/post · Youtube: 9,019 avg views/post | Best reach: Youtube 9,019 avg views; best engagement: Instagram 1,205 avg likes |
Top Brand Affinities
Warner Music
Elisabetta Franchi
Liu Jo
Alitalia
Brunello
Ana Capri
Miele
Superga
Lancia
Peroni
Arezzo
Auchan
| Brand | Category | Score |
|---|---|---|
| Warner Music | 32.83 | |
| Elisabetta Franchi | 21.16 | |
| Liu Jo | 20.66 | |
| Alitalia | 19.47 | |
| Brunello | 18.37 | |
| Ana Capri | 17.55 | |
| Miele | 13.65 | |
| Superga | 12.88 | |
| Lancia | 12.72 | |
| Peroni | 12.63 | |
| Arezzo | 11.73 | |
| Auchan | 11.08 | |
| Lavazza | 9.78 | |
| Calzedonia | 9.56 | |
| Montecristo | 9.25 | |
| Alfa Romeo | 8.44 | |
| Amazon Music | 7.38 | |
| Emporio Armani | 6.52 | |
| Selfiegram | 5.85 | |
| Pioneer | 5.49 | |
| KARL LAGERFELD | 5.01 | |
| Ryanair | 4.75 | |
| Fiat | 4.72 | |
| Kiko | 4.06 | |
| Campari | 3.80 | |
| Ferrero | 3.79 | |
| Nespresso | 3.60 | |
| Lindt | 3.53 | |
| Valentino | 3.48 | |
| Harrods | 3.42 | |
| Armani | 3.40 | |
| NBC | 3.38 | |
| Pizza Lover | 3.35 | |
| Dolce & Gabbana | 3.25 | |
| Ferrari | 3.24 | |
| Moschino | 3.16 | |
| Aperol | 3.12 | |
| Martini | 3.09 | |
| MTV | 3.02 | |
| Nutella | 2.58 | |
| Citroen | 2.57 | |
| Tiffany | 2.47 | |
| Ducati | 2.46 | |
| Ray-Ban | 2.43 | |
| Bellagio | 2.43 | |
| Versace | 2.34 | |
| Montblanc | 2.31 | |
| musical.ly | 2.20 | |
| Vogue | 2.16 | |
| Primark | 2.01 |
Official Profiles
Login to view Contact
LoginArtist: Umberto Tozzi
The map shows every radio station that aired Umberto Tozzi today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams
No streaming audience data is available for this artist yet.
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-03-06 05:00 UTC | Umberto Tozzi | Palasele | Eboli, Italy | |
| 2026-03-08 05:00 UTC | Umberto Tozzi | Palaflorio | Bari, Italy | |
| 2026-03-12 04:00 UTC | Umberto Tozzi | Palazzo dello Sport | Rome, Italy | |
| 2026-03-12 04:00 UTC | Umberto Tozzi | Palalottomatica | Rome, Italy | |
| 2026-03-15 04:00 UTC | Umberto Tozzi | Nelson Mandela Forum | Florence, Italy | |
| 2026-03-15 04:00 UTC | Umberto Tozzi | TUSCANY HALL | Florence, Italy | |
| 2026-03-19 04:00 UTC | Umberto Tozzi | Unipol Forum | Assago, Italy | |
| 2026-03-19 04:00 UTC | Umberto Tozzi | Mediolanum Forum | Assago, Italy | |
| 2026-03-20 04:00 UTC | Umberto Tozzi | Pala Alpitour | Turin, Italy | |
| 2026-03-22 04:00 UTC | Umberto Tozzi | Kioene Arena | Padua, Italy | |
| 2026-04-12 07:00 UTC | Umberto Tozzi | Kongresshaus | Zürich, Switzerland | |
| 2026-04-13 04:00 UTC | Umberto Tozzi | Kongresshaus | Biel/Bienne, Switzerland |
