Ulver
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
42,479
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 19:52:16 UTC
Genres
Biography
Led by vocalist Garm (Kristoffer Rygg), Ulver recorded three albums that made up a trilogy and spawned a global reputation for stylistic unpredictability. The first, 1995's Bergtatt, was a black metal set that detailed a Norse legend in which maidens are abducted by denizens of the underworld. Their second LP, Kveldssanger, issued a year later, employed classical guitars, strings, and a chamber choir as they performed original folk and classical dirges. Ulver made their international debut with the final entry in their trilogy, 1997's Nattens Madrigal. An album about wolves, it brought them full-circle. It was intentionally under-produced and performed in traditional Norwegian black metal style.
In late 1997, Garm began working with keyboardist, sound conceptualist, and composer Tore Ylwizaker, who formally joined the band. Together they created the strategy for Themes from William Blake's the Marriage of Heaven & Hell, which was issued in 1998. The album initially proved a head scratcher for fans since it transcended black metal's aesthetics and employed everything from ambient and classical sounds to industrial, prog metal, and art rock, but was eventually regarded as one of their finest moments.
The Metamorphosis EP, the first of their electronic "ambient soundtracks" works, was released in 1999, followed by four records of the same type in quick succession: their fifth album, Perdition City (Music to an Interior Film) in 2000, and three EPs: Silence Teaches You How to Sing and Silencing the Singing, both in 2001, and 2003's A Quick Fix of Melancholy.
In 2005, Ulver released Blood Inside, their sixth full-length, and an album that marked a return to standard rock instrumentation, combined with orchestral instruments and arrangements. Their seventh studio album, Shadows of the Sun, saw another sonic sea change. Ulver enlisted guitarist and producer Christian Fennesz and Theremin master Pamelia Kurstin as collaborators. The release received the Album of the Year Award at the Oslo Awards.
In 2009, Ulver announced they would become a quartet. Their three extant members -- Garm, Ylwizaker, and multi-instrumentalist Jørn H. Sværen -- enlisted British composer and multi-instrumentalist Daniel O'Sullivan, who joined the group. The first album to feature the quartet was 2011's Wars of the Roses, followed by a thoroughly reimagined collection of '60s cover versions on 2012's Childhood's End, and an EP from the Roadburn Festival, as well as a DVD of a performance at the Norwegian National Opera.
Also that year, Ulver received a commission for a new work from the KulturHuset Tromsø in Norway, in cooperation with the Arctic Opera and Philharmonic Orchestra. Entitled Messe I.X-VI.X, it was performed and recorded by the band (with new member Ole Alexander Halstensgård replacing O'Sullivan) with the Tromsø Chamber Orchestra. The original recordings underwent post-production work with orchestral arranger Martin Romberg, and were finally released in the fall of 2013. Also in 2013, Ulver collaborated on a full-length recording with Sunn 0))); it was released as Terrestrials in February of 2014. That same month, the band played a series of shows that consisted "...of partly new and improv-based material, likely to revolve around motifs already familiar to our familiars." The following year, they announced that O'Sullivan -- under the nom de plume "12" -- had taken the multi-track tapes of those shows and massively edited them. Rygg, Ylwizaker, Sværen, and Anders Møller added new studio material to them during subsequent months. The full project, titled ATGCLVLSSCAP, was issued in 2016 on House of Mythology.
An original score and soundtrack for the film Riverhead appeared in December 2016 and continued along the improvisational path. In March 2017, Ulver managed to shock fans and critics yet again by heading into radical directions with the release of the dark synth pop single and video for "Nemoralia." In an interview, Rygg called the full-length The Assassination of Julius Caesar "Ulver's pop album." Issued in April, it preceded the band's appearance at the annual Roadburn Festival. The set included guest spots by saxophonist Nik Turner (ex-Hawkwind) and guitarist Stian Westerhus. The following year, Ulver released the Sic Transit Gloria Mundi EP, comprised of two recently completed songs whose original demos were left on the cutting-room floor during The Assassination of Julius Caesar sessions, and a cover of Frankie Goes to Hollywood's "The Power of Love."
In June of 2020, Ulver announced the release of full-length The Flowers of Evil, and the imminent publication of Wolves Evolve: The Ulver Story, a hardbound 336-page biography. An aesthetic follow-up to The Assassination of Julius Caesar, it showcased a deeper move into the "doom dance" sound of its predecessor, with return production from Michael Rendall and Martin "Youth" Glover. The album and the book were released in August. ~ Thom Jurek, Rovi
Ulver stands out with 25-34 & 18-24 audiences across UNITED STATES, ITALY, UNITED KINGDOM. The profile is heavily male (83%), and content lands hardest on Youtube, where posts average 15,088 avg views per post. Instagram sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with Ampeg, MOOG, Bloodborne, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes Ulver a low-friction choice for campaigns that need fast awareness and credible adoption.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 42,479 · Engagements 3,188 · Rate 7.5% Posts 222 · Views 15,088 · Avg Likes 3,167 · Avg Comments 92 · Avg Views 15,088 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 65% 18-24: 20% 35-44: 12% 45-64: 2% |
Largest: 25-34 (65%); next: 18-24 (20%) |
| Gender Split |
Female: 17% Male: 83% Non-binary/Other: 0% |
Skews male (83%) |
| Top Countries |
UNITED STATES (19%) ITALY (7%) UNITED KINGDOM (6%) NORWAY (5%) GERMANY (5%) |
Top regions: UNITED STATES (19%), ITALY (7%), UNITED KINGDOM (6%) |
| Platform Engagement | Instagram: 2,971 avg likes/post · Youtube: 15,088 avg views/post | Best reach: Youtube 15,088 avg views; best engagement: Instagram 2,971 avg likes |
Top Brand Affinities
Ampeg
MOOG
Bloodborne
Sennheiser
Ableton
Akai
Pro Tools
Movistar
The Witcher
Diablo
Warner Bros
Sega
| Brand | Category | Score |
|---|---|---|
| Ampeg | 50.75 | |
| MOOG | 42.79 | |
| Bloodborne | 19.14 | |
| Sennheiser | 13.24 | |
| Ableton | 11.35 | |
| Akai | 10.67 | |
| Pro Tools | 9.78 | |
| Movistar | 6.61 | |
| The Witcher | 6.51 | |
| Diablo | 6.23 | |
| Warner Bros | 6.22 | |
| Sega | 5.94 | |
| Final Fantasy | 5.84 | |
| Spotify Music | 5.83 | |
| Fallout | 5.74 | |
| Resident Evil | 5.35 | |
| Kickstarter | 5.05 | |
| Pilsner Urquell | 4.95 | |
| Mortal Kombat | 4.87 | |
| Paco Rabanne | 4.47 | |
| Dr. Martens | 3.96 | |
| Columbia Pictures | 3.36 | |
| Leica | 3.26 | |
| Jack Daniels | 3.24 | |
| Kodak | 3.17 | |
| Fujifilm | 3.12 | |
| Omega | 2.96 | |
| SoundCloud | 2.94 | |
| Star Wars | 2.93 | |
| Nintendo | 2.90 | |
| Matrix | 2.82 | |
| Paramount Pictures | 2.70 | |
| Guinness | 2.42 | |
| Lego | 2.38 | |
| Activision Blizzard | 2.31 | |
| AMC | 2.30 | |
| Lollapalooza | 2.29 | |
| Polaroid | 2.23 | |
| Tinder | 2.13 | |
| PlayStation | 2.08 | |
| HBO | 2.07 | |
| Showtime | 1.90 | |
| Harley-Davidson | 1.78 | |
| WWE | 1.77 | |
| Beats Electronics | 1.75 | |
| BBC | 1.66 | |
| Adobe | 1.64 | |
| Lush | 1.59 | |
| DC Entertainment | 1.53 | |
| Chrysler | 1.47 |
Official Profiles
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LoginArtist: Ulver
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















