Ulrich Schnauss
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
9,420
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-29 23:47:35 UTC
Genres
Biography
Ulrich Schnauss was born in Kiel, a seaport city in Northern Germany, in 1977. He took piano lessons as a child, and started making electronic music during the 1990s. He began releasing techno and acid records with Frank Müller as Beroshima in 1994, and issued atmospheric drum'n'bass under the pseudonyms Ethereal 77, the Extremist, and View to the Future. He also had a short-lived electro project with Alex Krüger called Hair, and produced minimal techno as Hexaquart. Living in Berlin since 1996, he released his first full-length under his own name, Far Away Trains Passing By, on the City Centre Offices label in 2001. The dreamy downtempo album was a word-of-mouth success, and its 2003 follow-up, the more shoegaze-influenced Far Away Trains Passing By, was even more popular and acclaimed.
Schnauss played keyboards in Longview, and collaborated with the band on a 2003 EP. Longview's Rob McVey appeared on Goodbye, Schnauss' third album, which was released by Independiente and Domino in 2007. Quicksand Memory, an EP that preceded the album, included remixes by Cocteau Twins' Robin Guthrie. Schnauss issued the EP Stars in 2008, and released singles with dream pop bands Pia Fraus and A Shoreline Dream. He toured with A Shoreline Dream and appeared on their 2009 album Recollections of Memory.
The 2010 Rocket Girl release Missing Deadlines: Selected Remixes collected Schnauss' reworks of songs by A Sunny Day in Glasgow, Mojave 3, Asobi Seksu, and others. His debut collaboration with Jonas Munk was issued by Pedigree Cuts under the name Epic; several addition configurations of the album subsequently appeared under multiple titles. Also in 2010, Schnauss collaborated with former Opus III singer Kirsty Hawkshaw, releasing the limited Two Trees EP. Schnauss began collaborating with Müller again, contributing to Beroshima releases for the first time since 2000. Schnauss performed and recorded with Engineers, and collaborated with the band's Mark Peters on the 2012 album Underrated Silence, released by Bureau B. He also collaborated with experimental drum'n'bass producer ASC on the Auxiliary-issued 77 EP. A Long Way to Fall, Schnauss' fourth solo album, was the debut release on his Scripted Realities imprint, arriving in early 2013. Tomorrow Is Another Day, a second album with Peters, also appeared that year.
Schnauss became a member of Tangerine Dream in 2014, joining group founder Edgar Froese, violinist/cellist Hoshiko Yamane, and multi-instrumentalist Thorsten Quaeschning. After Froese died in 2015, subsequent Tangerine Dream releases like 2015's Quantum Key and 2017's Quantum Gate included material conceptualized by the band's founder prior to his death. Schnauss released the solo album No Further Ahead Than Today in 2016, and Quaeschning & Schnauss issued their first duo collaboration, Synthwaves, in 2017. Other collaborations that appeared during the year included Passage (with Munk) and Snöflingor EP (with Swedish drum'n'bass producer Seba). Schnauss formed Measured with Brian Wenckebach and Evagelia Maravelias of electro-shoegazers Elika, and their debut single, "My Heart Waits," was released by Sonic Cathedral in 2019. Schnauss remastered all of his solo albums and issued them (along with a bonus disc of unreleased material and outtakes) as the seven-CD box set Now Is a Timeless Present; the albums were also individually reissued in 2020. Eight Fragments of an Illusion, a third collaboration with Munk, appeared on Azure Vista in 2021. Schnauss and Peters released the album Destiny Waiving the same year. ~ Paul Simpson, Rovi
Ulrich Schnauss resonates with 25-34 & 35-44 audiences and sustains presence in UNITED STATES, UNITED KINGDOM, GERMANY. The demographic is heavily male (81%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Youtube, averaging 14,622 avg views per post; Youtube amplifies the conversation around drops and moments. Affinity adjacency with leading lifestyle names maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 9,420 · Engagements 346 · Rate 3.7% Posts 4 · Views 14,622 · Avg Likes 317 · Avg Comments 29 · Avg Views 14,622 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 37% 35-44: 27% 18-24: 20% 45-64: 15% |
Largest: 25-34 (37%); next: 35-44 (27%) |
| Gender Split |
Female: 19% Male: 81% Non-binary/Other: 0% |
Skews male (81%) |
| Top Countries |
UNITED STATES (36%) UNITED KINGDOM (11%) GERMANY (6%) CANADA (4%) FRANCE (3%) |
Top regions: UNITED STATES (36%), UNITED KINGDOM (11%), GERMANY (6%) |
| Platform Engagement | Youtube: 14,622 avg views/post | Best reach: Youtube 14,622 avg views; best engagement: Youtube 317 avg likes |
Top Brand Affinities
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Affinity data is not available yet for this artist.
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