Ulcerate
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
6,260
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-28 17:26:48 UTC
Genres
Biography
Formed in Auckland in 2000 by drummer Jamie Saint Merat and guitarist Michael Hoggard, Ulcerate went through a revolving door of additional players and vocalists before bassist/vocalist Paul Kelland became their permanent third member for the release of their second album. Initially influenced by Gorguts, Immolation, and Cryptopsy -- particularly in those bands' use of dissonance -- Ulcerate developed in the relative isolation of New Zealand's extreme metal scene, far from the mainstream. They initially recorded two well-received demos, which were compiled in 2006 by Deepsend Records under the title The Coming of Genocide. Their debut studio album proper, 2007's Of Fracture and Failure, was released by the Dutch label Neurotic Records, and featured the high-pitched, shrieking, hardcore-style vocals of Ben Read, who was with the group for only that one album before they recruited Kelland, who took them back to a deeper, more typically "death metal" sound.
Ulcerate gradually built their profile through word of mouth, low-key touring, and signing bigger and better record deals. Their "genre-defining" second album, 2009's Everything Is Fire, and its 2011 follow-up, The Destroyers of All, came out on highly respected U.S. label Willowtip, with 2013's Vermis and 2016's Shrines of Paralysis released by extreme metal giant Relapse. The band moved over to French extreme label Debemur Morti for their sixth full-length effort, 2020's visceral Stare into Death and Be Still. ~ John D. Buchanan & James Christopher Monger, Rovi
Ulcerate resonates most with 25-34 & 18-24 audiences and shows durable presence in UNITED STATES, BRAZIL, CANADA. With a heavily male (90%) skew, campaigns can carry a confident voice and visual identity. Youtube is the reach spine (39,291 avg views per post); Youtube is where fans co-sign. Affinity adjacency to leading lifestyle names makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 6,260 · Engagements 625 · Rate 10.0% Posts 69 · Views 39,291 · Avg Likes 625 · Avg Comments 1 · Avg Views 39,291 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 51% 18-24: 27% 35-44: 16% 45-64: 5% |
Largest: 25-34 (51%); next: 18-24 (27%) |
| Gender Split |
Female: 10% Male: 90% Non-binary/Other: 0% |
Skews male (90%) |
| Top Countries |
UNITED STATES (21%) BRAZIL (8%) CANADA (7%) MEXICO (4%) TüRKIYE (4%) |
Top regions: UNITED STATES (21%), BRAZIL (8%), CANADA (7%) |
| Platform Engagement | Youtube: 39,291 avg views/post | Best reach: Youtube 39,291 avg views; best engagement: Youtube 625 avg likes |
Top Brand Affinities
| Brand | Category | Score |
|---|---|---|
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Affinity data is not available yet for this artist.
Use the “View Social Media Report” button above to see current social stats.
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Official Profiles
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















