New Jersey-based gospel singer, songwriter, choir director, and multi-instrumentalist Tye Tribbett formed the ensemble Tye Tribbett & Greater Anointing, or G.A., in the late '90s. The group was asked to back country superstar Faith Hill on her tour in 2000, resulting in a flurry of appearances and recording work with everyone from Will Smith, Usher, and Mary Mary to Don Henley, Justin Timberlake, and Sting. Their first official recording, "Let Go, Let God" appeared on Dreamworks' Prince of Egypt compilation in 1998. The live recordings Life and Victory Live followed in 2004 and 2006 on Columbia Records/Sony Gospel.

In 2010 he released his first album without Greater Anointing, simply titled Fresh. Now pursuing a solo career, he followed up in 2013 with the live offering Greater Than on the Motown Gospel label. It would prove to be a major success for Tribbett, earning him two Grammy Awards, including Best Gospel Album, in 2014. Over the next three years, he kept a busy touring schedule, ultimately culminating in the 2017 double album The Bloody Win, which featured live performances recorded the previous year at The Redemption Center in Greenville, South Carolina.