Tigran Hamasyan
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
211,637
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 20:53:17 UTC
Genres
Biography
Hamasyan was born in what is now Gyumri Armenia in 1987. He began playing his family's piano at age three, and was enrolled in a music academy at six. At around ten, Hamasyan's family emigrated to Los Angeles. There he was taught by Vahag Hayrapetyan, a former student of jazz pianist Barry Harris, who exposed him to jazz; in particular, the music of Thelonious Monk, Charlie Parker, Art Tatum, and Miles Davis. He blended this with the folk and sacred music of his Armenian upbringing in a unique compositional approach. Hamasyan won the Montreux Jazz Festival's piano competition in 2003 at age 16; three years later, he won the Thelonious Monk International Jazz Piano Competition. His other awards include the 2005 Concours de Solistes de Jazz de Monaco and the 2013 Vilcek Prize for Creative Promise in Contemporary Music.
With his band Aratta Rebirth, he released the album Red Hail in 2009. Two years later, he released the solo piano and vocal outing A Fable (credited simply to Tigran), his debut on Verve. In 2013, Hamasyan issued the widely acclaimed Shadow Theater, backed by a band, strings, voices, and Jan Bang's electronics. That year, he won the Vilcek Prize for Creative Promise in Contemporary Music.
Mockroot, his 2015 Nonesuch debut, offered original electro-acoustic-based compositions as well as a traditional Armenian song. Hamasyan made his ECM debut that year with Luys i Luso. Cut a year earlier in the company of the Yerevan State Chamber Choir and conducted by Harutyun Topikyan, it showcased Armenian sacred music from the fifth to the 20th century in arrangements for solo piano and chorus. It was released to commemorate the 100th anniversary of the Armenian Genocide.
While his homeland's traditional music remained a continuing source for investigation and creative inspiration, he returned to jazz with 2016's double-length Atmospheres on ECM, an electro-acoustic collaboration with Europeans Arve Henriksen, Jan Bang, and Eivind Aarset. Hamasyan returned to Armenia to live in 2016. He issued his second album on Nonesuch, An Ancient Observer, in March 2017. Recorded and mixed primarily in France by Antoine Gaillet for FLAM Music, it featured compositions written over the prior four years -- two based on traditional Armenian melodies. Some pieces were through-composed, while others offered less-formal frameworks, leaving space for improvisation. As is his trademark, musical influences proved myriad, ranging from classical Baroque dance and Armenian folk music to J-Dilla-esque hip-hop grooves adapted for piano to tracks with pedals connected to a synthesizer. Five additional tracks from those sessions appeared in 2018 as the EP For Gyumri; titled for his hometown, it was prefaced by the video single "Rays of Light."
Hamasyan composed and recorded the original score and soundtrack for the film They Say Nothing Stays the Same directed by Joe Odagiri. He recorded and released The Call Within in various American studios in late 2019 and early 2020. Comprising ten original compositions, his primary accompanists on the latter included electric bassist Evan Marien and Arthur Hnatek on drums. It also featured several key guests including vocalist and longtime collaborator Areni Agbabian, cellist Artyom Manukyan, guitarist Tosin Abasi, and the Varduhi Art School Children's Choir. Produced by Hamasyan, the album's aesthetic goal was to offer a journey into the pianist's dreamlike inner world, taking inspiration from his interest in historical maps, poetry, Armenian folk stories, ancient Armenian design, astrology, geometry, rock carvings, and cinematography. It was released by Nonesuch in August 2020.
Two years later, Hamasyan issued the most unusual album in his catalog to date. Titled StandArt, it offered eight jazz standards and a lone original. Hamasyan sought to push these jazz evergreens to the breaking point with dramatic harmonic expansions. With a rhythm section composed of bassist Matt Brewer and drummer Justin Brown, he also recruited saxophonists Joshua Redman and Mark Turner, and trumpeter Ambrose Akinmusire in guest roles.
2024's The Bird of a Thousand Voices, issued on Naïve, reimagines a traditional Armenian tale ("Hazaran Blbul"). Its single, "The Kingdom," blends music, narrative, and visual art into an immersive online experience for desktop and mobile devices. This ambitious project breathes new life into the ancient firebird tale, which has been passed down through the centuries. The story is a metaphor of our times: a world in search of connection and harmony, faced with ecological, psychological, and spiritual crises. ~ Chris True, Rovi
Tigran Hamasyan reliably reaches 25-34 & 18-24 audiences in UNITED STATES, FRANCE, BRAZIL. The base is heavily male (76%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Youtube (3,932 avg views per post); Instagram layers on depth and replies. The audience sits near MOOG, Ampeg, Ableton, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 211,637 · Engagements 2,100 · Rate 1.0% Posts 907 · Views 4,692 · Avg Likes 2,078 · Avg Comments 38 · Avg Views 4,692 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 42% 18-24: 38% 35-44: 11% 45-64: 6% |
Largest: 25-34 (42%); next: 18-24 (38%) |
| Gender Split |
Female: 24% Male: 76% Non-binary/Other: 0% |
Skews male (76%) |
| Top Countries |
UNITED STATES (19%) FRANCE (6%) BRAZIL (5%) ITALY (4%) UNITED KINGDOM (4%) |
Top regions: UNITED STATES (19%), FRANCE (6%), BRAZIL (5%) |
| Platform Engagement | Instagram: 1,636 avg likes/post · Tiktok: 760 avg views/post · Youtube: 3,932 avg views/post | Best reach: Youtube 3,932 avg views; best engagement: Instagram 1,636 avg likes |
Top Brand Affinities
MOOG
Ampeg
Ableton
Akg
Pro Tools
Akai
Sennheiser
Amazon Music
Beats Electronics
Spotify Music
Yamaha
SoundCloud
| Brand | Category | Score |
|---|---|---|
| MOOG | 79.73 | |
| Ampeg | 48.49 | |
| Ableton | 44.48 | |
| Akg | 36.03 | |
| Pro Tools | 26.86 | |
| Akai | 26.85 | |
| Sennheiser | 22.45 | |
| Amazon Music | 8.70 | |
| Beats Electronics | 8.52 | |
| Spotify Music | 7.74 | |
| Yamaha | 5.83 | |
| SoundCloud | 5.13 | |
| musical.ly | 4.28 | |
| Final Fantasy | 3.73 | |
| Kodak | 3.70 | |
| Leica | 3.57 | |
| Summit Entertainment | 3.22 | |
| Olympus | 3.16 | |
| Fujifilm | 2.90 | |
| NBC | 2.65 | |
| Paramount Pictures | 2.44 | |
| Matrix | 2.28 | |
| A Game of Tones | 1.89 | |
| Polaroid | 1.71 | |
| Showtime | 1.66 | |
| Warner Bros | 1.62 | |
| Nintendo | 1.61 | |
| Pixar | 1.52 | |
| Cartier | 1.50 | |
| GoPro | 1.41 | |
| Sony | 1.39 | |
| National Geographic | 1.36 | |
| BBC | 1.34 | |
| Adobe | 1.28 | |
| Star Wars | 1.28 | |
| Canon | 1.28 | |
| Tesla Motors | 1.24 | |
| Coachella | 1.20 | |
| Bellagio | 1.20 | |
| Microsoft | 1.17 | |
| Amazon | 1.13 | |
| Guess | 1.12 | |
| Apple | 1.09 | |
| Guinness | 1.09 | |
| HBO | 1.08 | |
| Lego | 1.03 | |
| Nikon | 0.98 | |
| Airbnb | 0.94 | |
| Vans | 0.93 | |
| Pepsi | 0.89 |
Official Profiles
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LoginArtist: Tigran Hamasyan
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Top 10 Songs Played Today
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Total Streams (2025-09-28)
Total: 163,475
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
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132,189 | 80.86% |
| [+] |
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29,951 | 18.32% |
| [+] |
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1,133 | 0.69% |
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|
202 | 0.12% |
| [+] |
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0 | 0.00% |
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0 | 0.00% |
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0 | 0.00% |
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0 | 0.00% |
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0 | 0.00% |
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-03-13 07:00 UTC | Tigran Hamasyan, Third Coast Percussion | University of Chicago | Chicago, United States |















