The Expendables
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
197,643
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 12:09:24 UTC
Genres
Biography
The Expendables’ infectious hybrid of ska, surf-rock, punk, reggae and metal can be heard in their latest streaming track, “Surfman Cometh,” a spaghetti-western meets “Pipeline” twang that could easily form the soundtrack to the latest Quentin Tarantino film. The song is the first release from the group’s new and improved Band Room, their longtime rehearsal space in a 1,100 square foot warehouse and former wine cellar on Coral Street, where Adam Patterson took charge of the final mix to great effect.
The band’s previous studio album of original material, 2015’s Sand in the Sky, was followed by The Expendables’ second release featuring acoustic reworkings of past material, Gone Raw, 2019’s follow-up to 2012’s Gone Soft. The Expendables continue woodshedding until they can get back out on the road. Their 2017 Moment EP, which debuted at #1 on the Billboard Reggae chart, showed a different musical direction, featuring collaborations with reggae crooner HIRIE, rapper Tech N9ne, Eric Rachmany, and Micah Peuschel.
The Expendables is already in the conversation with 25-34 & 18-24 audiences in UNITED STATES, PHILIPPINES, BRAZIL. The audience is heavily male (67%), so brand cues around fashion, access, and lifestyle earn attention. Youtube produces steady reach (437 avg views per post); Instagram confirms credibility in-thread. Affinity proximity to Weedmaps, Live Nation, O'Neill points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 197,643 · Engagements 270 · Rate 0.1% Posts 4,274 · Views 811 · Avg Likes 266 · Avg Comments 12 · Avg Views 811 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 41% 18-24: 38% 35-44: 13% 13-17: 4% |
Largest: 25-34 (41%); next: 18-24 (38%) |
| Gender Split |
Female: 33% Male: 67% Non-binary/Other: 0% |
Skews male (67%) |
| Top Countries |
UNITED STATES (67%) PHILIPPINES (11%) BRAZIL (7%) MEXICO (2%) CANADA (2%) |
Top regions: UNITED STATES (67%), PHILIPPINES (11%), BRAZIL (7%) |
| Platform Engagement | Instagram: 223 avg likes/post · Tiktok: 374 avg views/post · Youtube: 437 avg views/post | Best reach: Youtube 437 avg views; best engagement: Instagram 223 avg likes |
Top Brand Affinities
Weedmaps
Live Nation
O'Neill
Coors
Bud Light
Jameson
Volcom
Amazon Music
Sennheiser
Pro Tools
Pacific Northwest Wonderland
Hurley
| Brand | Category | Score |
|---|---|---|
| Weedmaps | 37.30 | |
| Live Nation | 25.90 | |
| O'Neill | 19.06 | |
| Coors | 12.42 | |
| Bud Light | 12.29 | |
| Jameson | 12.15 | |
| Volcom | 10.14 | |
| Amazon Music | 9.41 | |
| Sennheiser | 8.92 | |
| Pro Tools | 8.34 | |
| Pacific Northwest Wonderland | 7.02 | |
| Hurley | 6.16 | |
| Ableton | 5.98 | |
| MamaBear | 5.82 | |
| The Home Depot | 5.62 | |
| NHL | 5.02 | |
| NFL | 4.99 | |
| iHeartRadio Music Awards | 4.90 | |
| Comedy Central | 4.89 | |
| Taco Bell | 4.87 | |
| Margaritaville | 4.74 | |
| Verizon | 4.73 | |
| Pilsner Urquell | 4.62 | |
| ESPN | 4.56 | |
| Coachella | 4.54 | |
| Jeep | 4.39 | |
| Busch | 4.13 | |
| Monster Beverage | 4.02 | |
| Budweiser | 3.80 | |
| Harley-Davidson | 3.69 | |
| Billabong | 3.64 | |
| Gillette | 3.60 | |
| Emporium | 3.59 | |
| Jack Daniels | 3.58 | |
| GMC | 3.45 | |
| Subaru | 3.29 | |
| Vans | 3.28 | |
| Acura | 3.27 | |
| Cadillac | 3.23 | |
| UFC | 3.21 | |
| Carhartt | 3.01 | |
| Scion | 3.00 | |
| Los Angeles Lakers | 2.99 | |
| Showtime | 2.94 | |
| Spotify Music | 2.92 | |
| Beats Electronics | 2.89 | |
| Chipotle Mexican Grill | 2.85 | |
| GoPro | 2.77 | |
| SoundCloud | 2.68 | |
| Chevrolet | 2.63 |
Official Profiles
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LoginArtist: The Expendables
The map shows every radio station that aired The Expendables today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams (2025-09-10)
Total: 1,707,256
| PLATFORM | TOTAL | % | |
|---|---|---|---|
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1,066,363 | 62.46% |
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349,014 | 20.44% |
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291,879 | 17.10% |
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0 | 0.00% |
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0 | 0.00% |
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0 | 0.00% |
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0 | 0.00% |
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0 | 0.00% |
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0 | 0.00% |
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















