The Expendables

The Expendables

Country: US

Influence: 61.11% Fanbase: 46.96% Trending: 68.18% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Weedmaps • 37.30% • Very Strong

As of 2025-09-08

197,643

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 12:09:24 UTC

Genres

reggaereggaereggae rockwest coast reggaereggae fusionamericanjawaiian

Biography

The Expendables haven’t proven anything, but in their nearly 25-year career since starting out as a spirited party band in high school performing surf-rock covers for birthdays and family gatherings. A quarter-century later, elementary school buddies Raul Bianchi, Adam Patterson and Geoff Weers, along with bassist Ryan DeMars, who joined in 2000, have forged a unique sound born in the laid-back beach life in their hometown of Santa Cruz, CA.
The Expendables’ infectious hybrid of ska, surf-rock, punk, reggae and metal can be heard in their latest streaming track, “Surfman Cometh,” a spaghetti-western meets “Pipeline” twang that could easily form the soundtrack to the latest Quentin Tarantino film. The song is the first release from the group’s new and improved Band Room, their longtime rehearsal space in a 1,100 square foot warehouse and former wine cellar on Coral Street, where Adam Patterson took charge of the final mix to great effect.
The band’s previous studio album of original material, 2015’s Sand in the Sky, was followed by The Expendables’ second release featuring acoustic reworkings of past material, Gone Raw, 2019’s follow-up to 2012’s Gone Soft. The Expendables continue woodshedding until they can get back out on the road. Their 2017 Moment EP, which debuted at #1 on the Billboard Reggae chart, showed a different musical direction, featuring collaborations with reggae crooner HIRIE, rapper Tech N9ne, Eric Rachmany, and Micah Peuschel.

The Expendables Marketing Affinity & Brand Fit Data

Report Date: 2025-09-08

The Expendables is already in the conversation with 25-34 & 18-24 audiences in UNITED STATES, PHILIPPINES, BRAZIL. The audience is heavily male (67%), so brand cues around fashion, access, and lifestyle earn attention. Youtube produces steady reach (437 avg views per post); Instagram confirms credibility in-thread. Affinity proximity to Weedmaps, Live Nation, O'Neill points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist The Expendables score 0.14%Low bucket.
Brand: WeedmapsBrand: Live NationBrand: O'Neill
Followers:197,643
Engagements:270
Rate:0.1%
Posts:4,274
Views:811
Avg Likes:266
Avg Comments:12
Avg Views:811

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 197,643 · Engagements 270 · Rate 0.1%
Posts 4,274 · Views 811 · Avg Likes 266 · Avg Comments 12 · Avg Views 811
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 41%
18-24: 38%
35-44: 13%
13-17: 4%
Largest: 25-34 (41%); next: 18-24 (38%)
Gender Split Female: 33%
Male: 67%
Non-binary/Other: 0%
Skews male (67%)
Top Countries UNITED STATES (67%)
PHILIPPINES (11%)
BRAZIL (7%)
MEXICO (2%)
CANADA (2%)
Top regions: UNITED STATES (67%), PHILIPPINES (11%), BRAZIL (7%)
Platform Engagement Instagram: 223 avg likes/post · Tiktok: 374 avg views/post · Youtube: 437 avg views/post Best reach: Youtube 437 avg views; best engagement: Instagram 223 avg likes

Top Brand Affinities

Weedmaps
Score: 37.30
Live Nation
Score: 25.90
O'Neill
Score: 19.06
Coors
Score: 12.42
Bud Light
Score: 12.29
Jameson
Score: 12.15
Volcom
Score: 10.14
Amazon Music
Score: 9.41
Sennheiser
Score: 8.92
Pro Tools
Score: 8.34
Pacific Northwest Wonderland
Score: 7.02
Hurley
Score: 6.16
Brand Category Score
Weedmaps 37.30
Live Nation 25.90
O'Neill 19.06
Coors 12.42
Bud Light 12.29
Jameson 12.15
Volcom 10.14
Amazon Music 9.41
Sennheiser 8.92
Pro Tools 8.34
Pacific Northwest Wonderland 7.02
Hurley 6.16
Ableton 5.98
MamaBear 5.82
The Home Depot 5.62
NHL 5.02
NFL 4.99
iHeartRadio Music Awards 4.90
Comedy Central 4.89
Taco Bell 4.87
Margaritaville 4.74
Verizon 4.73
Pilsner Urquell 4.62
ESPN 4.56
Coachella 4.54
Jeep 4.39
Busch 4.13
Monster Beverage 4.02
Budweiser 3.80
Harley-Davidson 3.69
Billabong 3.64
Gillette 3.60
Emporium 3.59
Jack Daniels 3.58
GMC 3.45
Subaru 3.29
Vans 3.28
Acura 3.27
Cadillac 3.23
UFC 3.21
Carhartt 3.01
Scion 3.00
Los Angeles Lakers 2.99
Showtime 2.94
Spotify Music 2.92
Beats Electronics 2.89
Chipotle Mexican Grill 2.85
GoPro 2.77
SoundCloud 2.68
Chevrolet 2.63

Official Profiles

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Artist: The Expendables

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

The map shows every radio station that aired The Expendables today. Use the controls to highlight stations with the most or least airtime.

Top 10 Songs Played Today

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Total Streams (2025-09-10)

Total: 1,707,256

PLATFORM TOTAL %
Spotify Spotify 1,066,363 62.46%
Last.fm Last.fm 349,014 20.44%
Pandora Pandora 291,879 17.10%
Anghami Anghami 0 0.00%
Audiomack Audiomack 0 0.00%
Jiosaavn Jiosaavn 0 0.00%
Tidal Tidal 0 0.00%
Yandex Yandex 0 0.00%
YouTube Artist YouTube Artist 0 0.00%

Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC) Event Venue Location Tickets
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