SISTAR

SISTAR — pop artist from KR.

Formed by Starship Entertainment in 2010, K-pop girl group Sistar consisted of members Hyolyn, Bora, Soyou, and Dasom. Their debut EP, "Push Push," featuring…

Recognizable

Country: KR | Artist ID: 11e81bba-898a-61e8-9198-a0369fe50396

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Genres

popk-popk-pop girl group

Influential: 60.75% Fanbase: 54.73% Trending: 63.76%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Not available

As of 2025-09-10

20,000

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 60.75% | Fanbase 54.73% | Trending 63.76% | CAREER STAGE: MAINSTREAM

Biography

Formed by Starship Entertainment in 2010, K-pop girl group Sistar consisted of members Hyolyn, Bora, Soyou, and Dasom. Their debut EP, "Push Push," featuring the single of the same name, garnered success with nearly two million units in sales. The group achieved a string of nine consecutive number one hits in Korea, with popular tracks like "So Cool," "Alone," and "Loving U."

In 2014, Sistar reached their chart peak with the EP "Touch N Move," which debuted at number two and included the hit single "I Swear." After releasing their final EP, "Insane Love," in 2016, the group disbanded in 2017, following the release of their last single, "Lonely."

Report Date: 2025-09-10

SISTAR has momentum with 18-24 & 25-34 audiences—particularly in UNITED STATES, INDONESIA, THAILAND. A heavily female (75%) profile supports collaborations that trade on identity and lifestyle. Youtube provides the headline exposure at 372,975 avg views per post, and Youtube keeps engagement compounding. Audience overlap with leading lifestyle names signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist SISTAR score 25.93% — Very Strong bucket.

Followers:20,000

Engagements:5,186

Rate:25.9%

Posts:2

Avg Likes:4,890

Avg Comments:296

Avg Views:372,975

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 20,000 · Engagements 5,186 · Rate 25.9% Posts 2 · Views 372,975 · Avg Likes 4,890 · Avg Comments 296 · Avg Views 372,975	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 67% 25-34: 21% 13-17: 11% 35-44: 1%	Largest: 18-24 (67%); next: 25-34 (21%)
Gender Split	Female: 75% Male: 25% Non-binary/Other: 0%	Skews female (75%)
Top Countries	UNITED STATES (12%) INDONESIA (9%) THAILAND (9%) PHILIPPINES (9%) BRAZIL (8%)	Top regions: UNITED STATES (12%), INDONESIA (9%), THAILAND (9%)
Platform Engagement	Youtube: 372,975 avg views/post	Best reach: Youtube 372,975 avg views; best engagement: Youtube 4,890 avg likes