Shaggy Brand Affinity ranks highest Live Nation at 32.63% . Very Strong. Score DMDB 66.77% | Fanbase 66.92%

Shaggy — pop artist from JM.

With over 30 years in the music industry, Shabba Ranks is a Jamaican dancehall reggae artist who achieved the rare feat of earning a Diamond certification for…

Shaggy

Recognizable

Country: JM | Gender: male | Artist ID: 11e81bbc-ffdb-fc6a-9698-a0369fe50396

Find Artist

Genres

popdance pophip-hop & rappop raphip-hop/rapreggaereggaereggae fusiondancehall

Influential: 66.77% Fanbase: 66.92% Trending: 66.69%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Live Nation • 32.63% • Very Strong

As of 2025-09-10

6,018,511

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 66.77% | Fanbase 66.92% | Trending 66.69% | CAREER STAGE: MAINSTREAM

Biography

With over 30 years in the music industry, Shabba Ranks is a Jamaican dancehall reggae artist who achieved the rare feat of earning a Diamond certification for his work. Emerging in the late 1980s, Shabba Ranks has been a prominent figure in the genre, known for his distinctive style and influential contributions to dancehall music.

Report Date: 2025-09-10

Shaggy connects with 18-24 & 25-34 audiences and shows durable traction across UNITED STATES, BRAZIL, INDIA. With a heavily male (66%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Tiktok, where posts average 1,196,000 avg views per post; Tiktok adds dependable engagement depth. Overlap with Live Nation, Accor Hotels, Mixcloud highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Shaggy moves culture in the exact lanes many lifestyle marketers need.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Shaggy score 1.31% — Moderate bucket.

Brand: Live NationBrand: Accor HotelsBrand: Mixcloud

Followers:6,018,511

Engagements:78,559

Rate:1.3%

Posts:2,374

Avg Likes:71,400

Avg Comments:792

Avg Views:1,222,180

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 6,018,511 · Engagements 78,559 · Rate 1.3% Posts 2,374 · Views 1,222,180 · Avg Likes 71,400 · Avg Comments 792 · Avg Views 1,222,180	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 45% 25-34: 37% 35-44: 11% 13-17: 5%	Largest: 18-24 (45%); next: 25-34 (37%)
Gender Split	Female: 34% Male: 66% Non-binary/Other: 0%	Skews male (66%)
Top Countries	UNITED STATES (17%) BRAZIL (7%) INDIA (7%) UGANDA (5%) UNITED KINGDOM (5%)	Top regions: UNITED STATES (17%), BRAZIL (7%), INDIA (7%)
Platform Engagement	Instagram: 2,402 avg likes/post · Tiktok: 1,196,000 avg views/post · Youtube: 26,180 avg views/post	Best reach: Tiktok 1,196,000 avg views; best engagement: Tiktok 68,100 avg likes

Top Brand Affinities

Live Nation

Score: 32.63

Accor Hotels

Score: 15.53

Mixcloud

Score: 12.95

Amazon Music

Score: 12.65

Pioneer

Score: 9.94

Hennessy

Score: 6.51

Margaritaville

Score: 5.06

Iberostar Hotels & Resorts

Score: 4.92

iHeartRadio Music Awards

Score: 4.86

SoundCloud

Score: 4.33

NBC

Score: 4.33

ESPN

Score: 4.25

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Top Brand Affinities

Brand	Category	Score
Live Nation		32.63
Accor Hotels		15.53
Mixcloud		12.95
Amazon Music		12.65
Pioneer		9.94
Hennessy		6.51
Margaritaville		5.06
Iberostar Hotels & Resorts		4.92
iHeartRadio Music Awards		4.86
SoundCloud		4.33
NBC		4.33
ESPN		4.25
MTV		4.01
CNN		3.65
Bacardi		3.49
Spotify Music		3.18
Primark		3.18
Beats Electronics		3.03
Bershka		2.83
Paramount Pictures		2.76
FashionNova		2.74
ASOS		2.73
NFL		2.67
Christian Louboutin		2.55
NBA		2.43
Los Angeles Lakers		2.42
Fenty beauty		2.39
BBC		2.23
Budweiser		2.08
UFC		2.08
Versace		2.00
Cadillac		1.93
Timberland		1.92
Kodak		1.91
Warner Bros		1.88
Sneakerhead		1.88
Forever 21		1.83
Tomorrowland		1.79
musical.ly		1.75
KFC		1.75
The Olympic Games		1.75
Universal		1.70
Pandora		1.68
Walmart		1.67
Fiat		1.65
Heineken		1.63
FIFA		1.58
Gymshark		1.57
Polo Ralph Lauren		1.52
Amazon		1.50