Born in Turin, Shade gained recognition at 16 in national freestyle battles, winning the Piemonte selection of Tecniche Perfette twice and participating in the 2thebeat Death Match in 2005. In 2013, he claimed the title of Italian Freestyle King at MTV SPIT, succeeding Ensi. His debut album "MIRABILANSIA" was released in 2015, followed by "CLOWNSTROFOBIA" in January 2016, which entered the top ten best-selling albums in Italy. He continued to release successful singles, including "Odio le Hit estive," "Bene ma non Benissimo," and "IRRAGGIUNGIBILE" featuring Federica Carta, certified triple platinum.

Shade's career saw further success with hits like "AMORE A PRIMA INSTA," certified gold, and the album "TRUMAN," which also debuted in the top ten best-selling albums in Italy. His collaboration with Federica Carta on "SENZA FARLO APPOSTA" at Sanremo Big 2019 achieved triple platinum status. Subsequent releases such as "La hit dell’estate," "Allora ciao," and "Autostop" garnered platinum and double platinum certifications. In 2021, his track "In un’ora" became a summer anthem in Italy, followed by the gold-certified "Tori seduti" with J-Ax in 2022. Shade's 2023 releases include "Pendolari," "Lunatica," and "Per sempre mai," his third collaboration with Federica Carta.