Seafret Brand Affinity ranks highest Movistar at 8.33% . Very Strong. Score DMDB 63.86% | Fanbase 51.37%

Seafret — rock artist from GB.

Seafret is a Yorkshire duo consisting of Jack Sedman and Harry Draper. Their song 'Atlantis' experienced a resurgence in popularity in recent years, gaining…

Seafret

Recognizable

Country: GB | Artist ID: 11e81bba-c803-d206-9cc1-a0369fe50396

Find Artist

Genres

rockmodern rockrockalternativealternativeindie rockfolk & traditionalfolk-pop

Influential: 63.86% Fanbase: 51.37% Trending: 70.11%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Movistar • 8.33% • Very Strong

As of 2025-09-10

1,210,273

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 63.86% | Fanbase 51.37% | Trending 70.11% | CAREER STAGE: MAINSTREAM

Biography

Seafret is a Yorkshire duo consisting of Jack Sedman and Harry Draper. Their song 'Atlantis' experienced a resurgence in popularity in recent years, gaining over a billion streams after going viral on TikTok. As they enter 2025, the band is experiencing a newfound level of attention and anticipation from fans.

Report Date: 2025-09-10

Seafret builds repeat engagement among 18-24 & 25-34 audiences throughout BRAZIL, UNITED STATES, MEXICO. With a female-leaning (55%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Youtube (3,401 avg views per post), while Instagram provides social proof in comments and saves. Affinities with Movistar, Lollapalooza, Summit Entertainment point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Seafret score 0.13% — Low bucket.

Brand: MovistarBrand: LollapaloozaBrand: Summit Entertainment

Followers:1,210,273

Engagements:1,551

Rate:0.1%

Posts:2,617

Avg Likes:1,524

Avg Comments:43

Avg Views:5,761

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,210,273 · Engagements 1,551 · Rate 0.1% Posts 2,617 · Views 5,761 · Avg Likes 1,524 · Avg Comments 43 · Avg Views 5,761	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 61% 25-34: 26% 13-17: 8% 35-44: 4%	Largest: 18-24 (61%); next: 25-34 (26%)
Gender Split	Female: 55% Male: 45% Non-binary/Other: 0%	Skews female (55%)
Top Countries	BRAZIL (21%) UNITED STATES (11%) MEXICO (6%) INDONESIA (5%) UNITED KINGDOM (4%)	Top regions: BRAZIL (21%), UNITED STATES (11%), MEXICO (6%)
Platform Engagement	Instagram: 1,197 avg likes/post · Tiktok: 2,360 avg views/post · Youtube: 3,401 avg views/post	Best reach: Youtube 3,401 avg views; best engagement: Instagram 1,197 avg likes

Top Brand Affinities

Movistar

Score: 8.33

Lollapalooza

Score: 8.29

Summit Entertainment

Score: 4.90

Dr. Martens

Score: 3.56

Polaroid

Score: 3.56

Pull&Bear

Score: 3.16

BBC

Score: 3.04

ASOS

Score: 2.83

Guinness

Score: 2.81

Urban Outfitters

Score: 2.78

Spotify Music

Score: 2.66

Lush

Score: 2.59

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Top Brand Affinities

Brand	Category	Score
Movistar		8.33
Lollapalooza		8.29
Summit Entertainment		4.90
Dr. Martens		3.56
Polaroid		3.56
Pull&Bear		3.16
BBC		3.04
ASOS		2.83
Guinness		2.81
Urban Outfitters		2.78
Spotify Music		2.66
Lush		2.59
NBC		2.38
Primark		2.35
Tesco		2.34
HBO		2.32
Showtime		2.26
Topshop		2.26
A Game of Tones		2.17
Kodak		2.05
Snoopy And The Peanuts Gang		2.02
Warner Bros		2.02
Converse		1.87
Vans		1.82
Aperol		1.81
Sunnies Studios		1.79
Fujifilm		1.73
Jack Daniels		1.70
SoundCloud		1.65
Paramount Pictures		1.64
Star Wars		1.56
Pepsi		1.56
Nikon		1.53
shein		1.50
Netflix		1.49
Adobe		1.35
Pixar		1.34
Canon		1.32
Universal		1.32
DC Entertainment		1.30
Travelgram		1.29
Bellagio		1.25
Urban Decay Cosmetics		1.24
Coachella		1.24
Coca-Cola		1.23
OREO		1.19
SheInside		1.18
Airbnb		1.17
Heineken		1.15
Sony		1.15